Now, when it comes to video, social media, and your marketing in general, we do this before we do anything else.
One of the most important things for your business is to generate leads. So whether it be your website, or an opt-in page, that's the first thing that we need. All right.
We need to make sure that everything that we have on our website is designed to generate leads. An opt-in page is essential for us to get their name and email address. I don't recommend anything more than that because people don't like giving away too much stuff.
So, that's the start. We have the opt-in. We gather the information so that we can own our audience. I've talked about this a lot in the series. You know, this is essential.
Once they opt in, they are going to the value.
We need something that is valuable. Why do they want to opt in? What is important that they want to opt in? We need to provide some type of value, that's something that they want, something...
It is 2021, we are back and I am super excited, we gotta a new year, gotta a new set, changing things up, making things fun. But I think it's important to take some time to reflect on the last year and some fun things that we did here on this show!
Free Training: www.thedigitalchamps.com/video
Vertical VS Horizontal If you remember that video I was pushing out the sides of the wall, it was a lot of fun and it was really funny and it had this semi viral getting in front of people because I put some marketing dollars behind it and really getting a reach that I had never anticipated.
With that reach also created some haters, they came out and I was loving it. I don't care about the haters, it's great. And you shouldn't either, because if you're getting haters it means that you are branching off into a new audience and getting in front of new people that don't know you or else they're not gonna be hating on you.
So it's just a huge opportunity to...
On today's episode of Digital Champions, I'm talking about why do we think video is so hard? Ah yes, I'm thinking that video is hard, you believe that video is hard.
It is not that hard. What makes people think that it's hard is that they believe that they have to do it all themselves. You're like oh my gosh, I have to plan all of this content, set up everything, then I've gotta film the whole thing, then I've gotta edit the whole thing.
Then I've gotta publish all the things. No, you don't have to do this alone and that is a big mistake that people often make. Understand that video doesn't need to be complex. You, as the business owner, your time is supper valuable.
So all you need to do is create the systems in your business, create the people in your business to allow you to free up so that you do only the things that you can do. So for example, filming. That is one thing that only I can do. I'm the face, I'm the one talking the content.
So all I have to do is plan out the...
On today's episode of Digital Champions, I'm talking about what is Facebook Pixel? Ah, yes, have you ever felt like you're being watched? I know, I have been there.
You, all of a sudden, you're getting those ads that are specifically going towards you and you like, "How did they know? How did they know that I wanted this product?" Understanding that Facebook Pixel is such a powerful tool for you to utilize for your small business.
All these big companies are utilizing it but you, as a small business have the tools, have the resources to incorporate this into your business. Facebook Pixel is basically a code that goes on your website so that when someone goes on your website, you can send them targeted ads to then retarget them. Yes, you may have already known this but you may think that that is some complex thing to set up. It's really not that complicating.
It's actually fairly simple when you can find all the things that you need to make it happen. But it's important that you...
On today's episode of Digital Champions, I'm talking about how to elevate your brand, brand, brand, brand, brand, what does brand mean? What does branding mean? So I'd like to share this definition with you.
Branding, the promotion of a particular product or company by means of advertising and distinctive design, distinctive design. That is branding, how are we incorporating all of our marketing that we have a distinctive design? So what does that mean? It means that all of our posts are incorporating our colors, incorporating our fonts, these are things that you want to know.
You wanna know the exact color of your font so that you can utilize that into your marketing materials. You want those colors to be consistent, your logo is the biggest part of your brand. So the more that you're incorporating your colors, everything should be consistent so that when somebody see this those colors, they know it's you.
I have this very vibrant big blue which is very loud and very clear but it...
On today's episode of Digital Champions, I'm talking about how to make social media easier. Well, this is simple. If you want to make your social media easier you have to create systems, you have to create a plan.
In other words, you have to create a schedule. Oh wow schedule, never thought of that, yeah, it's super easy, super simple.
We just need to understand what we're gonna post on each day. If we incorporate, okay? And understand that we are gonna do each thing, each category or theme each day then we know what we're gonna post every day and generally I recommend that we post at least once a day.
If we do Monday motivation, Tuesday tip, Wednesday question, get people engaged get people communicating, get that conversation going Thursday testimonial, Friday, let's have some fun, do something fun Saturday, talk about your services, different ways that you can help people.
Sunday, let's have some more fun, do some documenting on what's going on in your life. Share your...
By far, hands down, this is the best tool for all your digital marketing needs! You will be blown away by how much it can do and how easy it can be! Check it out!
Canva - www.canva.com
It's amazing, it's free. And no, I'm not an affiliate, no, they're not paying me to say this it's just that awesome.
I could talk about 100 different ways to use Canva, but here are the main 3.
1. Designing Social Media Posts
They have templates for you to create social media content, it makes it super easy. All you have to do is tweak the colors, add your logo, now it's super branded to you, update the font, boom, making the magic happen.
You have all these templates to choose from, if you upgrade to their premium, which less than $15 a month, you can use all their stock photos. There are FREE stock photos as well, but with premium, you get a lot more.
It makes your job so easy, then boom, you export now all of a sudden, you got all these great, super awesome designed social...
On today's episode of "Digital Champions," I'm talking about how to increase video views.
Ah, increasing video views, something we all want. However, I often see a big mistake that many entrepreneurs and businesses are making when it comes to wanting to get more views. See, that is our goal, however, the problem that many people make is that they think that they want more YouTube views, and this is a mistake.
I understand YouTube is great, you wanna get more YouTube views, yes, your ego, I get it. I'm there, I understand, I want more views too, but what I've found is so much more impactful is just getting people to watch the video itself.
It doesn't matter where they watch, so when we're uploading our videos, we must, this isn't a recommendation, this is an absolute must, when you're uploading your videos, upload your videos directly to the platform itself. Here's the reason, okay, I understand, there are some people questioning it.
They're like, you're like, "No Nick, I want more...
On today's episode of "Digital Champions", I'm talking about how to create videos that sell.
Ah, that word selling, I know. I often talk about how you shouldn't be selling on video. And, guess what, that's not what this video is about either, even though that is in the subject line.
Because there is an underlying message that goes in with selling, without actually talking about your services. There are two things to this, this aspect of how to create videos that sell.
The one is, that our content that we create should be driving a need for our services. How can we incorporate our messaging to drive people to being like "Wow, I need this, I need to do this." If you've ever noticed, I talk a lot about how much do you need social media and need video and everything you can do with it and this total impact. Well, guess what, that's what I teach, in case you didn't know.
So understanding that aspect and understanding that our messaging goes behind that driving force of creating...
On today's episode of Digital Champions, I'm talking about what camera should you use.
Well, the first option is a DSLR camera, more of the fancy type I know, and it can be expensive. Generally, they're upwards to $500 or more for a good DSLR camera. But do you really need that level of camera? Is that something that is that important to make that professional aspect? I'll get there. The next thing is filming on your phone.
Yes, you're like daa Nick, everyone knows that your phone has a camera, yet so many people aren't utilizing the power of your phone to incorporate that into professional marketing videos. And I'll tell you why in a second, we'll get there. And number three is utilizing your computer.
Yes, your webcam. I do recommend that you do purchase a nicer style webcam versus the one that's attached to your laptop, they're generally not that good. So how does this all wrap in? Alright, you just said all three different aspects. But, it's not the camera itself that...