I see this mistake often and can't help but share. You may even be someone who I have reached out to regarding this debated topic. You may think you know the answer, but the why is just as important.
On today's episode, I'm gonna be talking about whether or not your videos should be filmed horizontally or vertically.
As you can tell, you can probably guess that I highly, highly, highly encourage you to film horizontally.
Now, one of the common objectives that I often hear is that people say based on the platform, it's better to be vertical. And in some cases, that is right.
So basically, in other words, Instagram is a horizontal platform. So you're posting stuff on IGTV, vertical could be beneficial. On Facebook mobile, same thing. You're getting more scrolled screen when you film vertically.
However, the reason why I strongly, strongly, strongly recommend that you film horizontally is because it looks better on the other platforms to be better. Think about it.
We are in some strange and crazy times, however, there are some key strategies and tactics you should be doing right now! On today's episode of Digital Champions, I discuss How To Market Your Business During COVID19.
The first thing you wanna be doing is building relationships.
This is what it's all about, all right? So, I know a lot of people may not be spending money right now. So this is your opportunity to really start creating content and building a following, building your audience, communicating. There is a lot more people that are online right now. There's a lot of attention online.
People are at home, people are on social media. So this is a great opportunity for you to start building your audience to a higher level, expanding your reach, putting in new effects that are going to continue to help you later down the line. This is what it's all about. It's about building an audience.
But, in that, when you are building your audience, there's an important thing that you need...
On today's episode, I'm gonna be talking about where to post your videos on social media.
One of the most common mistakes that I see is people sharing their YouTube links on Facebook. It's like slapping Facebook right in the face. Facebook does not like YouTube, they're competitors.
Now I get it, I understand that you wanna get more YouTube views, so you can become YouTube famous and it helps with SEO. I get it, YouTube is great. It's a great resource and you should definitely have your videos on YouTube.
But when it comes to posting your videos, you wanna upload all of your videos organically to the specific platform. You don't wanna be mixing the platforms.
This means share your videos directly to Facebook, share your videos directly to YouTube, share your videos directly to IGTV. Make sure that all your videos are consistent, that's going to help you.
YouTube again, posting those links on Facebook, they hate it and it's gonna hurt you. Don't believe me?
You know what really makes me angry? When people try to be like everyone else. If you want to stand out, you need to be willing to be different. On today's episode of Digital Champions, I discuss How To Stand Out Online. HULK SMASH!!!
You can tell that there's a little craziness that goes on in my head. But the idea is to stand out. Now, when it comes to you, you don't necessarily have to rip your shirt off and jump off screens like the mad Hulk, but you can do things that are creative that's gonna help you stand out.
Do things that are gonna separate you from other people. Think creatively. Be different. You have to be willing to step out and do something that other people maybe aren't willing to do.
I took this message from one of my mentors named Steve. He always says, "Risk being the fool." And I absolutely love that. And I think I've been doing it pretty well. You may agree.
You may not even agree that what I'm doing is right or professional. But...
I got jokes I know, but this episode is about putting your best foot forward. Setting the scene for your videos can make all the difference. On today's episode of Digital Champions I discuss some of your options.
The most important thing is that people can see you. You wanna stand out. You wanna be more showing than what's in there.
So generally I recommend a clean background, something that's very simple, something that is gonna be just you and a background.
Yes, you can do your office which sometimes people do, but what I've found sometimes is people have personal information or other people's personal information in the background. So if you do choose to do your office, make sure that you get rid of that information. You want things to be simple and clean. Generally, I like the plain background.
Think about Apple. They got that simple, white background where it's like hey, I'm a PC, hey, I'm a Mac. Do you remember those videos? Yeah, they worked. They're clean. They're simple....
The devil is in your ear , but don't worry I am here to help. In today's episode, I discuss overcoming that negative voice and when you should start making videos.
You may be asking yourself, "Nick, you got a devil on your shoulder. "Where's the other guy?" Well, the truth of the matter is, it wasn't the devil. Unfortunately, it's your subconscious. It's your inner self telling you not to do these things, of why you can't do these things. But I'm here to tell you that you can and you can overcome it.
Don't listen to that voice. There are people out there that need to hear your message. You can't worry about all these little things. And worrying about what people are saying, and what people are gonna think about you. Video can do amazing things for you, your brand, your business.
And it's gonna help you change as a person and just being able to understand, to step out, step out of your comfort zone, and feel what that feels like. It's an amazing thing when you start doing...
How many of you can relate to the opening clip? This isn't what I had in mind when people are sliding into my DMs. Linked In is a powerful tool, but I have made some mistakes over the years. On today's episode of Digital Champions, I discuss some key do's a don'ts to market you and your business successfully on Linked In.
As you can tell from that first outtake if you're on LinkedIn, you understand and you know exactly what I'm talking about, where people send you random messages about why you should buy their stuff and clicking in the link.
That doesn't work. You know that it doesn't work because you probably don't even read them, and if you do see it, you glance right over it. I've even reached out to people and asked them, "Does this even work?" My curious mind, I wanna know if it actually does work, and the truth of the matter is it does not work.
If you truly wanna make a difference on LinkedIn and you're sending messages, a great thing to do is actually target who you wanna...
Times are changing and its time for you to change with it. On this week's episode of Digital Champion, I discuss How To Market Your Business In 2020.
In today's ever-changing world, things that used to work don't work anymore. What are you doing to stand out?
The one thing that you need to do is you need to create content. Prove that you are the expert, you know what you're talking about. There's tons of competition out there regardless of what you do. And to be able to stand out, people need to know you, like you, and trust you, and that comes from providing valuable information on a consistent, consistent, basis.
No matter what industry you're in, you need to show people that you know what you're talking about. What makes you different? Why should I listen to what you have to say? Why should I trust you with my money? Prove to me that you can do the job that I am hiring you to do.
No matter what it is that you do, for example, if you're in real estate, you can teach people about...
New Year! New You! On today's episode of Digital Champions, I discuss why it is important to have a personal brand. I also talk about things you should and shouldn't post.
Hey everyone, on today's episode of Digital Champions, I'm gonna be talking about why you should have a personal brand.
New Year's a new you, it's never too late to reinvent yourself online. If you have a business page and you're posting stuff, that's great. But it's really important to also have a personal brand.
Now, it doesn't necessarily have to be a business personal brand page, but you should be posting regular content on your personal brand social media platforms. One of the reasons that you wanna do that is people get to know you on a more personal level when you're sharing things about you.
In previous episodes, I've talked about why you should connect with business contacts. Because it adds that know like trust factor. People wanna know who they're working with. What do you like, what are your...
Hello, everyone, Merry Christmas. On today's episode of Digital Champions, I'm gonna be talking about should you spend money on social media advertising?
The short answer, absolutely yes. No question, hands down, you should spend money on social media advertising. And you may be asking why?
Well, based on the algorithms of social media, all of them, they want you to spend money on their platforms. So if you have a business page, they are not showing your business page to audiences. Which is honestly a real bummer because people may have even liked your page and said "Hey, I like your content, I wanna see more of it." Yet they're still not seeing it.
So if you want to make sure that people are seeing your content, you want to spend some advertising dollars. Now, everyone has a different budget and it may be different for you. But a Christmas gift for you is to spend some money into social media advertising.
Now, one thing that often happens when people first start...