It starts with your phone. You may be thinking, Nick, of course, I know my phone does video. My 100-year grandmother knows how to film video her phone. True.
Yet, there are thousands of businesses that don’t have video. Businesses that are more established would rather spend thousands of dollars to hire a professional to create one video. If you saw my video from last week, you know one video isn’t enough! To have a professional create multiple videos will really rack up the price tag.
So what do you need to get started?
On today's episode of Digital Champions we're gonna be talking about why video marketing. Let's talk some stats real quick.
Did you know 70% of marketing professionals report that video converts better than any other medium?
Did you know that the average user spends 88% more time on a website with video? And viewers retain 95% of a message when they watch it in video compared to 10% when reading it in text?
And if that's not enough, did you know that social video generates 1200% more shares than images and text combined? Yes, these are some great stats.
But if you truly want to have an impact, you cannot just make one video. And that's the biggest common mistake. People think that if they make one video, all of a sudden just magic is gonna happen, and their business is gonna change by making one video.
That's not how it works. The reason why you need to consistently create video content is because it takes time to build relationships through video. It used to be that eight to 12...