Ho ho ho.

If you’re wondering what kind of content you can create during the holiday season without forcing it, I want to walk you through three simple video ideas that work incredibly well for senior care businesses.

[Note: this video is from 2022]

1. Senior Holiday Gift Ideas

One of the easiest and most impactful holiday videos you can create is centered around gift ideas for seniors.

These are not novelty gifts. They’re gifts that improve connection, independence, and overall quality of life.

A great example is the Facebook Portal.

My family uses it to stay connected with parents and grandparents, even when distance or travel makes in-person visits difficult. It’s easy for seniors to use, doesn’t require holding a phone, and can connect directly to a TV for a larger, more comfortable experience.

When you create a video like this, focus on why the gift matters. Improved communication leads to stronger relationships, less isolation, and increased happiness. There’s real research that supports this.

Talk about benefits, not features.

2. Games and Puzzles to Help Keep the Mind Sharp

Another valuable holiday video topic is games and puzzles.

Simple activities like puzzles, card games, and brain-based exercises can help support cognitive function and mental sharpness. They also give seniors something engaging and enjoyable to do during the holidays.

This type of content positions you as educational and trustworthy, without selling.

3. Companionship as a Meaningful Gift

One of the most overlooked gifts during the holidays is companionship.

This is where senior care comes in, but the framing matters.

You’re not selling home care. You’re talking about connection.

Companionship reduces loneliness, increases happiness, and improves emotional well-being. Whether families choose your agency or another provider, the message is the same. Seniors deserve to feel seen, heard, and supported.

During the holidays, feelings of isolation can be amplified. Addressing that directly resonates deeply with families.

Bonus Video: What to Look for During the Holidays

The holidays are one of the most common times when families notice changes in a loved one’s health or independence.

This is a powerful video topic.

Things to cover include:

• Difficulty with activities of daily living
• Fear around personal safety or health
• Noticeable loss of mobility or strength

Many families recognize these signs during holiday visits but don’t know what they mean or what next steps look like.

That’s one reason there is a spike in home care demand in January. The awareness happens first. The action comes later.

Final Thoughts

If you’re reading this and thinking, “I know know I should be using video, but I’m not sure what to say, how to say it, or how to make it actually work for my business,”, that’s exactly what I help with.

If you want help creating a simple, intentional video strategy that fits your business, your market, and your comfort level, you can book a call below.

Click Here To Book a Call

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