The #1 Single Thing You Can Do To Have The Greatest Impact On Your Recruitment Process

Recruitment game changer!!!

Doing this one thing will dramatically change your recruitment results.

Today, we welcome special guest Chris Bowker, Co-Founder of Pre-Intent, as he discusses the #1 thing you can do to have the greatest impact on your caregiver recruiting efforts.


Recruitment is such a huge part of your home care business, but what if there was one thing that you could do that would dramatically improve your process?

We are so excited to bring on a special guest, Chris from Pre-Intent, where he's going to go over the number one thing that you can do to dramatically increase results in your recruiting process.

Let's dive in with our conversation:

Nick: So, Chris, what is the number one single greatest thing that home care agencies can do to have the greatest impact on their recruitment process?

Chris: I think the biggest issue in the recruitment process is contact rate, right?

A recruiter sits down with their deed list, they start smiling and dialing, and at...

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Finding More Joy For High Achievers

Personally, I believe there are so many people out there that just are not happy with their lives, so when I read a book that has the power to change that - I want to talk about it. 

When you read the introduction, you will be hooked. This entire book is jam packed with incredible quotes, insights, and practical things you can do on a daily basis to bring more joy into your life. 




“There is no way to happiness - happiness is the way.” Thich Nhat Hanh 

"Your future growth and progress are now based in your understanding about the difference between the two ways in which you can measure yourself: against an ideal, which puts you in what I call the GAP,' and against your starting point, which puts you in 'the GAIN,' appreciating all that you've accomplished."



“Happiness is not something you pursue. Happiness is not somewhere in the future. Decades of scientific research is clear on this point:...

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How to Humanize your Brand


These bland stock photos and inauthentic social media content needs to go! It is not helping your business.

It is not B2b (Business to Business) or B2C (Business To Consumer) - it is P To P. People To People!

If you want social media to truly work then you need to humanize your brand.

Here's how...


That's how your social media is.

Most of you, well, probably.

Hi, I'm Nick Bonitatibus, and on today's episode of Home Care Digital, we're talking about how to humanize your brand so you can get better results on social media.

Recognize this woman?

You should.

She's everywhere.

I hope that she's not on your website or on your social media.

This is not humanizing your brand.

This just makes you seem like everyone else using these boring stock photos.

I mean, I hope she's getting money off of these photos.

I doubt it.

I doubt she's getting royalty checks for every photo that's used.

No shot.

But if you're using her, time to stop.

Same with these two:

... and these two....

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Make Social Media Easy

If only...

Social media can be extremely difficult and time consuming if you don't know what you're doing. It is also a big waste of time and money if you are doing it wrong.

Here are a few things you can do to make it easier...

Home Care Social Made Easy Course: Click Here 


Why can't social media be easy?

Oh, it can.

On today's episode of Homecare Digital, I'm talking about how to make social media really easy.

Number one, use Canva.

It's literally the best tool ever for designing and creating post.

It's amazing.

I love it.

It's the best tool if you use it; it can be an incredible tool.

And so what we want to do when leveraging Canva is utilize templates.

They have a bunch of templates that are on there that you can use.

So don't reinvent the wheel and try and create posts.

They have templates that you can use to make it easy.

Number two, determine what you want to post.

So here's a number of different ones that you can do.

Share an educational tip, a quote, a...

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Top 3 Best Social Media Platforms for Home Care

Do you know what social media sites to go on?

Have no fear.

Hi, I'm Nick Bonitatibus and today on Home Care Digital, we're talking about the three best social media platforms that you should be using for your home care business.

Top 3 Social Media Platforms for your Home Care Business

#1 YouTube

Don't go anywhere yet.

I know what you're thinking.

I'm biased, that's true.

But here's the thing.

YouTube is the second largest search engine behind Google, and Google owns YouTube.

So just stick with me and you're going to know why and how YouTube is far superior than the other social media sites.

But again, I'm going to talk about three.

This is just the first one.

Number one, right?

Increasing SEO.

It is so much more than social media.

It is like Netflix for your business.

And so people can go and watch and binge and watch more and more videos.

That is the power it becomes this library, your own streaming site where people go.

Social media isn't like that.

When you go to social...

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What You Should Know Before Running Home Care Ads

home care digital tiktok Feb 08, 2023

Ads don't work.

Have you ever heard that?

Or, have you ever said that?

On this post of Homecare Digital, we're talking about what you need to know about ads and whether or not they can work for you.

So a few things that you should understand.

One is that it's really important that we are creating ads that are specific for the platform.

You're going to have a lot better results on the platforms.

For example, if you're running a TikTok ad, the ones that are doing really well are ones that feel like they were made for TikTok.

If you're just taking a commercial that you made with stock video and repurposing that, it's probably not going to do as well as if something that's a little bit more designed for the platform.

So really keep that in mind.

Number two, we have to make sure that our ads are being tracked.

The thing is, ads work.

Like 100% ads work.

There's no doubt about it.

If they haven't worked for you, then it's likely that you're not doing a piece of it well.


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TikTok For Home Care: Should You Use It?

home care digital tiktok Feb 01, 2023

Today we're talking about TikTok and find out whether or not it's for your home care business.

And no, you don't have to dance around to get results.

But let's find out if it's even for you.

There are few misconceptions when it comes to TikTok.

One is that it's not all about dancing videos, lip syncing, people putting on audio or cooking videos.

It is so much more than that.

And there's a ton of people who are leveraging it to get amazing results in their brands.

But here's the thing.

When it comes to TikTok, you can get incredible results just by talking to the camera and by sharing educational content.

By the end of this post, you're going to know whether or not TikTok is right for you, and how to get started with it if it is.

You need to understand that this is not a fad.

TikTok is not going anywhere unless they get some type of crazy issue that comes up.

I actually read an article that they were getting sued because somebody used their video in an ad.

They were mad that TikTok...

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My First Video

home care videos Jan 25, 2023

Well this is embarrassing...

Most people never get started with video because they are worried about being seen as "bad." They assume that people they see are naturally good at being on camera. That couldn't be further from the truth.

Today, we are breaking down the first video I ever recorded. My pain is your education! Enjoy!

My first video?

Oh, it was terrible.

It was so bad.

And now you get to see it.

Today I'm gonna show you my first video as I react to the thing going on in the video.

And to show you that we just have to get started.

There's also some tips along the way that I'll share that I used in my first video that made it a little better.

On today's blog post of Home Care Digital, I'm gonna embarrass myself.

Social media plays a vital role in our business. That’s a fact, right?

So this was when I was working at Hurricane Marketing Enterprises.

So Steve took some time.

He introduced me, and then I jumped on screen.

Today we're talking about the ten...

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If Video is Not for You...

home care digital Jan 19, 2023

Disclaimer: You may feel personally attacked...

I hear this all the time...

Do any of these sound like you?

"Video is not for me."

"I don't like how I sound."

"I can't do video because I have an accent."

"I am awkward on video."

"I am not good looking enough for video."

"Video makes me look fat."

If you have said any of these things - this video is for you!!

Do you think video is great, but you keep on thinking, “Eh, it's not for me?”

Guess what?

This video is for you!

In this blog post of Home Care Digital, we're going to talk about how we can change how you see video, and you may become more open to it.

Let me ask you, does this sound like you?

“I don't like the sound of my voice” or” I'm afraid people will judge me for my accent.”

Well, here's the thing. And it's so funny because a lot of times I jump on calls with people, and they share some of their insecurities and things that they have.

And this is one that I hear often where people don't...

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Home Care Print Materials in A Digital World

Times are changing, but some things still remain...

Print material is still an important part of the home care industry, but if you want to use them successfully then you need to make sure they work in a digital world! Here's how...

 Are you printing stuff for your home care business?

Of course you are.

But are you leveraging your printing in a digital world?

In today's post of Home Care Digital, I'm talking about how to properly leverage your print materials to coincide with your digital marketing strategy so that you can get greater results.

#1 Your Messaging

The first thing that you need to understand, and this is less about print and more about marketing is your messaging.

Your messaging is so crucial in how you are creating these marketing tools.

We want to make sure that we are speaking directly to our audience and not speaking about ourselves.


So often I see this, we do this and we do that.

No, we want to speak directly to the audience and use big headers that...

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