Thanksgiving Home Care Marketing: How To Generate More Referrals

Your Thanksgiving Marketing Strategy Is HERE!!

Today, we're talking about Thanksgiving marketing for home care and things that you can do to give thanks.

What's so awesome is realizing that there are so many reasons that we can start to create to reach out to different referral sources and reconnect with them.

Holidays are just one of the reasons.

What's fantastic about this strategy and why it works so well is that it is personal!

What we can do to really give thanks to our referral sources in this online world is send them videos. I use this all the time!

Sending personalized custom video messages to people to show my appreciation for them. Now, a lot of times I do this when it's somebody's birthday or if they had a big life event.

The big one is birthdays, which is really great because people love getting video messages on their birthday. One of the biggest reasons being because they're not used to getting it.

Just check out some of the comments that I've gotten when I sent...

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What Is The Best Time To Post On Social Media For Home Care

When is the best time to post on social media? One of the most common questions - answered!

I get asked all the time. The answer is really simple to find out.

But first, there are some common times that are good to post.

For example, morning and lunchtime are good times. Also, in the evening when people are done work, but this varies per day. It also varies per audience.

One thing that you should know when looking to figure out what time is the best time for you to post is to looking at your Facebook insights.

Now, keep this in mind, your Facebook insights won't have any insights if you don't actually post. So if you don't post, then you won't have any information to determine the best time.

*An important thing to note is that you don't get Facebook insights if you don't actually have a business page. It is essential that you have a business page in order to get insights.

Here are the steps...

  1. Go To Your Facebook Business Page
  2. On the left hand side, go to insights
  3. Select...
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Caregiver Recruitment: How To Increase Caregiver Interview Show Up Rate

Not again! You spent all that time, energy and money to recruit get applications, but then they don't show up for the interview.

Aside from calling out a search party, here are a few things you can do...

Want to generate more leads online? Check out my brand new free ebook, Home Care Leads, so you can get started today.


How can you increase caregiver recruitment? As well as, increase that show-up rate for interviews?

In the recruitment process, we are getting applications, but then they're not showing up for the interview. So what are some things that we can do to increase that show-up rate?

What The Process?

When they apply, what's the process after they apply? Hopefully, all right, you're contacting them ASAP, getting on that phone, making a call, making it happen, reaching out to them as soon as possible.

Is It Automated?

You and your team's time is valuable, so we want to create automated systems.

What can we send...

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How To Overcome The Fear Of Being On Camera

Happy Halloween!!! Are you afraid???

On today's episode we're talking about overcoming the fear of being on camera so you can stand out and generate more leads for your business!

Want to generate more leads online? Check out my brand new free ebook, Home Care Leads, so you can get started today.


It's such an interesting concept that so often this happens to me recently.

I reached out to somebody and we started having a conversation and they had mentioned that they were watching some of my videos.

I said "Great, I guess that means that you're gonna start making some videos of yourself. Right?"

And she replied, "I'm scared."

Now this is so interesting because I do hear this often that people say that they're scared to post video content.

There are really two main reasons that somebody would be scared to record and post video content.

1. The Fear Of Judgement

Worrying about the judgment of others. I get it.

I was so scared when...

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3 Ways How To Make Better Videos Before Hitting Record

Want to make better videos? All we got to do is increase our energy! So how can we go about making better videos by increasing our energy?

1. Stand Up When You Record

Standing is a great way to increase your energy in your videos. When you sit it often makes you more sluggish. It also makes us crouch our back instead of our back being nice and straight. 

2. Pump Yourself Up

All right, this was something that one of my students shared on our group call last week where he actually plays pump up music to get excited about the filming process. He uses that to motivate himself and get really psyched and get pumped up.

To gain more energy, play some motivational music to get yourself going.

3. Overemphasize 

The other thing that you need to understand when it comes to video and making better videos is that video has a tendency to bring your energy down. So we want to be overdramatic and over energized.

I know it can feel weird at first, but it can make a huge difference....

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Home Care SEO: How To Increase Search Engine Optimization For Home Care

Want your home care business to show up more on google searches? Here's a quick video on how to increase your search engine optimization (SEO).

The Home Care Leads Workshop (Sept 28th to 30th): Sign up at


Want more leads to your website? You gotta improve your SEO. What is SEO? Search engine optimization.

Now, one thing that you should know, is that YouTube is the second largest search engine behind Google. Google acquired YouTube in 2006. So simply by having YouTube videos on your website, it's going to improve your SEO.

Another way to increase your SEO is having blog posts. A lot of different companies utilize this strategy where they're posting blogs, but the thing is no one's really checking out your blogs.

The only traffic is if you share the blog on social media. But the thing is, Facebook (and all social media sites) hate when you post websites links.

PSA: Stop posting blogs on social media.


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How To Become A Home Care Expert: The Dunning Kruger Effect

Want more leads? Become the leader in your industry!

Maybe you want to but feel you don't know enough... have a listen!

The Home Care Leads Workshop (Sept 28th to 30th): Sign up at


Looking to generate more leads? Well, one way to do that is by becoming the home care expert. By being the leader in your industry, in your market, in your territory.

How do we do that?

Share valuable and educational content!

I know what you may be thinking. "I'm not an expert."

Here is how knowledge works...

As we learn, we start to feel like we know a lot and we have an increase in confidence. However, as we start to learn more we start realize how much we don't know and our confidence on the subject decreases. 

But here's the thing...

We often feel like in order for us to get started and start becoming a leader that we need to know more and more and more until we feel like an expert and confident enough to start teaching.

In home...

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Home Care Leads: How To Increase Website Traffic

digital champions Sep 09, 2021

Increase Your Home Care Leads: Here's How...

Download My NEW E-Book - Home Care Leads Here:


Are you wondering why you aren't getting more leads from your website and what you're doing online? Here's why.

So many Home Care businesses don't actually have a way to collect leads unless somebody is trying trying to contact you. When we go to our website, our Home Care website, we need to have a lead magnet.

A lead magnet is a resource that somebody can download if they give you their name and email address. So here's the thing.

There are so many people already going to your website, checking you out, but they're not ready to contact you just yet. If they wanted to contact you, then they would. But there's so much traffic that you're already driving to your site, but you're not capturing them as a lead.

Most people are only seeing online leads when someone completes a contact us form. If that is the case then you are missing out on 80% plus...

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The Secret To Making Perfect Videos

SECRETS REVEALED! In this video, you will learn how to make the perfect video!


Are you ready for the secret?

Are you sure you're ready?

The key to making the perfect video is...

stopping and trying to make it a perfect video!

Im here to give you permission...

It is okay if you make a video and you fumble on some words. Maybe you have some typos if you're doing a whiteboard thing and you're not great at spelling. I've done that.

The thing is, if you try and make things perfect all the time, you're just gonna end up never making video content. And to be honest, if you're using perfect as an excuse for not creating content, there's most likely another reason for why you want to make the perfect video.

It's more likely that you're worried about the judgment of others. Is this true for you?

When it comes to creating content for your home care business, if you are trying to make things perfect all the time, then you're never gonna make and...

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The Top 5 Videos To Create For Your Home Care Business

Not sure what to talk about in your home care videos? Here are 5 video topic ideas to help get you started.

Discover the insider secrets to generate more leads, more sales, and more customers using social media. Download Video Social 101:


So here's a hint: none of them are talking about your services.

Yes, are videos about your services good to have? Absolutely, but the content that gets shared most is ones that provide value and educate your target audience. Today, we're talking about the five topics that I recommend will make the greatest impact on your audience and your community.

Now, before we dive in, I want you to also consider that the best place for you to start is focusing on topics that you actually enjoy talking about. I'm going to give you some suggestions of places that you can start, but here's a better place to start. Begin with topics that you enjoy and you're passionate about talking about.

A great...

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