What Caregivers REALLY Want! (Hint: it's not money)

What do they want?

To successfully recruit (and retain) caregivers - we have to know what they want.

Here's a hint: it's not money!! Here is what they really want...

There’s no doubt that you need caregivers.

But here's the thing.

They don't want more money.

You might be thinking:

“What? No way!”

“Are you serious?”

“What do I mean?”


The truth is, caregivers don't want more money.

They want what money can buy them. Agreed?

The same thing goes with you. You don't want more money.

You want what money can buy you. Car, home, food, freedom.

So, we need to understand that each particular caregiver wants something different in what they're doing with their money.

And so when we understand what it is that they want, we can then better attract and help them to achieve their goals..

More money is not always the answer.

They want the tools and resources so that they can achieve their goals.

It's not just about that dollar amount.


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How To Set Yourself Apart In A Caregiver Shortage World with Aaron Osgood from impowered

You have to be different! But how?

We conclude our 3 part series with Aaron Osgood as he shares the key steps to differentiating yourself from other agencies in your territory during this caregiver shortage.

To learn more about how impowered can help your agency - click here

Missed Earlier Episodes? Click Here For Part 1 Click Here For Part 2


You might be wondering how you can stand out in a crowded market with so many people and high demand, but such a limited supply?

Tips on How To Set Yourself Apart in this Caregiver Shortage World

How you set yourself apart is a way of saying that we want you to have more impact as a caregiver. We're also going to reward you with pay.

It's simple, but that is literally it.

One approach to recruiting that a lot of people talk about, but a lot of people don't always do, is rehiring people that previously worked for your company.

When you go and rehire those past caregivers, you need to have a competitive advantage that you're...

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The Secrets To Caregiver Retention in 2022 with Special Guest Aaron Osgood from impowered

Caregiver Retention Secrets REVEALED!!

Today, we welcome back special guest Aaron Osgood from impowered to share his insider strategies to increasing your caregiver retention rate.

To learn more about how impowered can help your agency - click here

In the previous post, we discussed recruitment and its importance when it comes to the home care industry.

But the other side of this is retention.

It’s imperative to know how we can retain more of our caregivers.

Today, Aaron Osgood, the founder of Impowered will discuss the key retention techniques and strategies that are working in today's industry.


1. Have tools that bring caregivers together and help them feel more connected.

One key area a lot of people talk about is caregiver isolation.

Part of it is knowing how you can bring caregivers together and help them feel more connected. 

Be aware of what tools you have to bring them together and have them communicate with each other.


2. Leverage mentorship


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How To Pay Caregivers More WITHOUT Giving Raises with Special Guest Aaron Osgood from impowered

Wait more??

When it comes to finding and keeping caregivers it continues to get more and more difficult. The cost per hire and retention continues to climb and you can't just keep giving them raises. So what can you do?

There is a solution! I am so excited to announce that Digital Champions has partnered up with Aaron Osgood from Empowered to help you recruit and retain more caregivers. Have a listen while Aaron shares how you can pay your caregivers more WITHOUT raises.

To learn more about how impowered can help your agency - click here

Do you want to pay your caregivers more? Of course, you do!

However, we don't want to just be throwing out money, salaries, or constant raises.

But what if there was a way to pay them more money, not just from inflation and salary increases?

In today’s post, Aaron Osgood, founder of Impowered will talk about how we can pay our caregivers more money.

1. impowered Approach

According to Aaron, one of the best ways is through an empowerment...

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Home Care Video Hacks When Recording Video For The First Time

Does this sound like you??

You go to make your first video, record it, watch it and then are not happy. Then you record it again, same result. Then a third time, same result.

I see it time and time again people struggle with recording their first video over and over again then eventually give up and never post it.

Here are some quick video hacks you can start doing to make better content when recording for the first time. 

One of the most common challenges of marketers is recording videos for the first time.  Do you ever hit that record button and then start talking and you just keep fumbling and you can't get your words out? For most beginners, this is really a struggle.

And then you're like, “I give up. I don't want to do video anymore.”

You might have tried it several times and thought it's just not working for you.

I've been there. So, I totally understand.

I know that sometimes it can be hard when you're first getting started with videos.


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5 Reasons Your Home Care Social Media Isn't Working

Social not getting results?

It could be because one of these 5 reasons...

P.S. It's not too late to sign up for The Home Care Social Media Workshop happening Sept 13th to the 16th. https://www.thedigitalchamps.com/workshop

When it comes to your business, you will always hear that social media is an amazing tool not to be missed.

And I am one of the big proponents of that. In fact, I encourage you to use social media.

However, there are times when you’re motivated and then you do some posts. You share it to your followers and wait for the results.

The next thing you know, it falls flat. You then lose that flare of motivation you had before.

As a result, you don't post for six months, right? 

Well, let me tell you this. That's not going to help you. That's not going to get results!


Top Reasons Your Home Care Social Media Isn't Working

So today on Home Care Digital, we're talking about the 5 reasons why your home care social

media isn't working.

1. Heavy focusing on...

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Home Care Stats You Need To Know Part 3: Retention

The Finale... RETENTION!

We conclude this 3 part series of Home Care Stats Your Need To Know and this is the most important one! The truth is that recruitment is a waste of time if you can't retain them. Let's dive in!

P.S. Did you hear about the upcoming Home Care Social Media Workshop? Click Here To Learn More

Welcome to Part 3 of the series, “Home Care Stats You Need to Know”. We’ve already discussed Part 1: Marketing and Part 2: Recruitment.

So, you spend all this effort trying to recruit caregivers, but what about retention?

As we all know, retention is a critical and essential factor in the home care industry.

That is why, on today's episode of Home Care Digital, we're going to dive into some more Home Care Benchmarking Studies. This is an incredible report with so many amazing stats.

For today’s blog, it’s all about understanding retention, which plays a huge part in everything that we're doing.

If we're just recruiting people and then they...

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Home Care Stats You Need To Know Part 2: Recruitment


Home Care Stats You NEED To Know: Part 2

Last week, we talked marketing but today's topic I know you want to hear because it is all about recruitment, but there is a catch...

This video is incomplete without part 3, but it is a must to hear!

P.S. Did you hear about the upcoming Home Care Social Media Workshop? Learn More Here


In one of our previous posts, Home Care Stats You Need To Know Part 1: Marketing, we’ve discussed some great information on how to make decisions for your business to get better results.

So, here’s Part 2 of the interesting stats from Home Care Pulse Benchmarking study. Let’s get started.

In this industry, you might be wondering if you need more caregivers.

Of course you do!

But in order to do that, you need to understand first where  they're coming from.

From the newest Home Care Pulse Benchmarking Report, we can find incredible stats specifically about recruiting.

It’s important to keep in mind that...

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Home Care Stats You Need To Know Part 1: Marketing

Home Care Stats You NEED To Know...

I've been studying the recent Home Care Pulse Benchmarking study and there were a few graphs that really stood out to me. Over the next 3 weeks we're going to break them down starting with one focused on marketing.

Let's dive in!

P.S. Did you hear about the upcoming Home Care Social Media Workshop?

Click Here To Learn More

Do you want to make better decision in your business?

Then you gotta know the numbers and so I am so excited that I just got the 13th Annual Edition of the Home Care Pulse Benchmarking study and there's so many incredible stats in here.

And over the next three weeks I'm gonna be diving into three specific graphs that we're going to go over to help you to make better decisions in your business so that you can create better results.

Part 1: Marketing


Photo from page 28.

So if you have it, you can pull it up on the benchmarking study. But what I really want to go over is each part of these sections and understanding...

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What To Look For When Buying A Home Care Business With Special Guest Jen Ramos

What to look for...

Regardless if you're buying or selling it is essential you know the key elements to analyze in the process.

On todays' episode, we conclude our 4 part series with the incredible Jen Ramos from JR3 Consulting Group.

Are you looking to buy a home care business? If yes, then you need to listen to our incredible guest Jen Ramos, who does this every day, in and out, helping owners and entrepreneurs like yourself to buy and sell home care businesses.

What should you look for when looking to buy a home care business?

So when you're looking to buy, it's interesting too, because this is kind of twofold for a seller's point of view.

1. The Financials

When you're looking to buy a home care business out of the gates, the first barrier to entry, to even see if this business is even viable for you are the financials and making sure that they're clean financials and what I mean by clean is all the financial statements are very easily read.

You can see what the...

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