SEO mysteries revealed…

Today, we welcome Jeremy Fuller from Grow Home Care Marketing, where he shares a few simple ways home care agencies can increase their SEO.

Home care agencies often ponder on how best to increase their visibility in today's digital age. SEO is a tool that cannot be ignored. I had an enlightening conversation with Jeremy, an expert in this domain, and I'm eager to share the key points we discussed.

Q: How can home care agencies increase their SEO?

Jeremy began by acknowledging that this is a broad question with numerous potential answers. However, he noted the importance of hiring an expert to navigate the ever-changing landscape of SEO. But for those who are keen to begin the journey themselves, he emphasized the importance of Google reviews.

His recommended strategy? Direct your customers to search for your business name on Google instead of sending them a direct link to leave a review. This sends a strong signal to Google, helping with the Click Through Rate (CTR), which in turn can significantly boost your SEO. Particularly in the local context, where fewer businesses may be competing for the same keywords, this strategy can be very effective.

Q: Should agencies get caregivers to post Google reviews?

A common question that arose was the ethicality and practicality of having caregivers post Google reviews. Jeremy noted that while some SEO experts advise against this, he believes that if caregivers are independent contractors (1099), they should be encouraged to leave reviews. Google's policy frowns upon employees leaving reviews, but the definition of 'employee' in this context can be up for debate.

However, Jeremy did warn about potential pitfalls. He shared instances of Google filtering out reviews that seem overly negative or positive. Even using words like 'complaints' or special characters, like exclamation points, can lead to a review being flagged.

Conclusion

SEO is an invaluable tool for home care agencies. While the landscape is ever-evolving, the importance of genuine, positive Google reviews cannot be understated. Jeremy's advice was illuminating, and agencies would do well to consider these strategies as they forge ahead.

For those eager to delve deeper into the world of home care agency SEO and automated processes, Jeremy's expertise can be found at https://growhomecaremarketing.com/.