Generate Home Care Referrals in 60 Seconds (Thanksgiving Challenge)

If you want more referrals, deeper relationships, and a reputation that actually means something, try this.

Not next week. Today.

If you want more referrals, deeper relationships, and a reputation that actually means something, try this.

Not next week. Today.

A simple video of appreciation.

I’ve done this for years. I’ve sent them to referral partners, friends, and family. I’ve watched clients send them to caregivers and get blown away by the response. It works because it’s real. No script. No fluff. Just you.

Here’s the challenge.

Step One: Record a 30–60 Second Video

Keep it short. Raw is better than perfect. If you run to 90 seconds, no problem. The only rule is authenticity. Speak like you would if this person were sitting across from you.

Step Two: Send It To One Person Who Matters

Choose an existing referral partner. Or someone who recently helped you. Someone you want to strengthen the relationship with. Hit send. That’s it.

Step Three: Share It With Me

Email the video link to [email protected]. If they reply to your video, include that response too. I want to celebrate the win with you.

What To Say In The Video

Keep it simple. Use their name. Be specific. Express real appreciation. Done.

15-second example: 

“Hey [Name]. Thank you for your support and partnership. I appreciate the impact we’re making together. Wishing you an amazing Thanksgiving.”

Want to make it land even harder? Add one specific detail. 

“Hey [Name]. Your intro to [Person/Company] last week meant a lot. Because of you, we’re helping more families get the care they need. I appreciate you. Happy Thanksgiving.”

Specifics create connection. One sentence can change the tone from generic to unforgettable.

Why This Works

Gratitude is a referral strategy dressed as kindness. People remember how you make them feel. When you lead with appreciation, you become the person they want to help, again and again.

You don’t need a script. You don’t need a ring light. You don’t need perfect hair. It’s going to one person you already know. Hit record. Speak from the heart. Send.

Tools To Make It Easy

Use Loom. It’s simple and free. Record. Copy the link. Text it or email it. No uploads. No downloads. No hassle.

Pro Tips

• Say their name in the first five seconds.

• Mention one real thing they did.

• Look into the camera like you’re talking to a friend.

• Smile at the end.

• Press send before you can overthink it.

Feeling bold? Record a few in a row. Send to team members, referral partners, clients, family, or friends. Gratitude scales.

Win Free Coaching With Me

Anyone who emails me their video link and any response they receive will be entered to win two free 50-minute coaching sessions with me. We can dig into your marketing, social media, AI strategy, mindset, or any area of your life and business you want to grow.

Sixty seconds. More referrals. Real impact.

Your Move

1. Record a 30–60 second appreciation video.

2. Send it to one person who matters.

3. Email the video and any response to [email protected].

Happy Thanksgiving. I’m grateful for you. Let’s grow together.