Home Care Digital

Tune in every week for "Home Care Digital" for FREE educational content from Nick and other leading experts in the industry on how to grow and scale your home care business. 

Best Medium To Market Your Home Care Business

Jul 11, 2023

Look at the past to know the future...

Home care businesses are constantly looking for that new trend or tactic that is going to speed up their results instead of looking at what has worked for decades.

Here is the best medium to market your business...


In today's digital age, where various social media platforms compete for attention, it's crucial to understand which medium is best for reaching your audience effectively. While platforms may come and go, one medium stands out as the clear winner: video.

In this blog post, we'll explore why video is the best medium and how it can help you master your content strategy.

Video Converts Better

According to Forbes, 70% of marketing professionals report that video converts better than any other medium. Adding a video to your website can significantly increase conversions, whether you aim to drive sales, generate more opt-ins, or encourage job applications. Video content has a unique ability to engage viewers, build trust, and drive action.

High Retention Rates

Studies show that viewers retain 95% of a message when watching it in video format, compared to only 10% when reading it in text. People are more likely to watch a video than read lengthy texts, making video an effective medium for communicating your message clearly and ensuring it sticks with your audience.

Social Engagement and Shareability

Social video generates 1200% more shares than text and images combined. Regardless of the social media platform you choose, video content has a higher chance of being shared, thus increasing its reach and potential impact.

By focusing on creating educational and valuable videos, you can encourage more people to share your content, leading to increased brand visibility.

Different Types of Videos

When leveraging video, you have various types of content to consider. Connection videos help establish a personal connection with your audience, social proof videos build credibility by showcasing testimonials and success stories, and educational videos provide valuable information that viewers can learn from and share.

Overcoming Perfectionism

Perfectionism is often the main obstacle preventing individuals from getting started with video content creation. However, waiting for perfection only delays progress. It's important to understand that people will judge your content regardless, but the majority will recognize the value you provide. Remember that practice makes perfect, and starting imperfectly is the first step toward improvement.

Final Thoughts

In the realm of digital marketing, video continues to be the best medium for reaching and engaging your target audience effectively. The statistics speak for themselves: video converts better, has higher retention rates, and generates more social engagement and shares.

By focusing on creating valuable and educational videos, you can increase your brand's visibility, build trust, and drive the desired actions from your audience. Don't let perfectionism hold you back; embrace the process of learning and improving as you create video content that resonates with your viewers.


Ready to boost your home care brand? Visit thedigitalchamps.com/brand to learn more. Start making videos today and unlock the power of this remarkable medium.


Includes weekly email with: educational tips, upcoming events, book recommendations, motivation, and special promotions to help you grow your home care business. 

We promise not to abuse your inbox. You can unsubscribe at anytime.