Home Care Digital

Tune in every week for "Home Care Digital" for FREE educational content from Nick and other leading experts in the industry on how to grow and scale your home care business. 

Get Clients While You Sleep

Jul 18, 2023

Want leads in your sleep?

Of course, you do! Watch this!

 In today's fast-paced world, time is a precious commodity, especially for home care providers. As a business owner, you want to maximize your sales and generate leads even when you're not actively working. But how is that possible? In this episode of Home Care Digital, we explore a powerful strategy that allows you to accomplish just that – video marketing. By showcasing yourself as an industry leader and leveraging the reach of platforms like YouTube, you can create a digital asset that works for you 24/7. Let's dive in!

The Power of Video Marketing:

When it comes to differentiating your home care business online, most websites tend to look the same and offer similar information. However, incorporating videos into your online presence can set you apart and drive substantial results. As Sean Cannell aptly puts it, "A good YouTube video is like hiring an employee. You pay once, and it works for you for weeks, months, and years to come." One well-crafted video has the potential to continuously generate leads and sales, even while you're sleeping.

Real-Life Examples:

Consider the case of Dawn from Senior Helping Seniors, who posted a video titled "Bathing with Dementia" two years ago. Despite not actively creating new content, the video continues to accumulate views, currently reaching 10,000 views. Moreover, the success of one video often extends to the entire channel, creating a trickle-down effect that boosts the visibility of other videos and increases conversion rates. Prospects who watch a series of informative videos on your YouTube channel are more likely to reach out to you before you even speak with them. This establishes your credibility and expertise, leading to higher conversion rates.

Building Digital Assets:

Creating video content allows you to build valuable digital assets that keep working for you over time. The more videos you produce, the more resources and assets you accumulate. For instance, Debbie has built a collection of videos and playlists that consistently drive organic traffic and generate leads. Similarly, Cassandra is experiencing the positive impact of her growing video library, which is already driving significant views and increasing website traffic. By consistently producing video content, you create a tool that generates leads repeatedly, offering a significant return on your initial investment.

Recommended Video Types:

To maximize the impact of your video marketing strategy, consider creating the following types of videos:

  1. Your Why and Your Story: Sharing the story behind your home care business and explaining your motivations can create a powerful emotional connection with potential clients.

  2. Questions to Ask a Home Care Agency: Help prospects make informed decisions by addressing common questions they may have and providing answers upfront. By demonstrating your expertise, you establish trust and differentiate yourself from competitors.

  3. How Much Does Home Care Cost?: Although you may not disclose specific prices, explaining the factors that determine costs and the value your services provide helps potential clients understand the investment required. Highlighting the quality of your caregivers and the extensive training they receive can justify higher rates and showcase the superior value you offer.

  4. Specialty Programs: If you specialize in specific areas, such as dementia care or stroke recovery, create videos that highlight your expertise and demonstrate how your services address the unique needs of those populations. This approach attracts clients who are actively seeking specialized care, allowing you to position yourself as the perfect solution.


Video marketing has emerged as a powerful tool for generating leads and sales in the home care industry. By leveraging platforms like YouTube and creating informative and engaging videos, you can establish yourself as an industry leader and attract clients even while you sleep. Your videos become valuable assets that work for you consistently, driving organic traffic, increasing conversions, and differentiating your brand from competitors. Embrace the power of video marketing, and watch your home care business thrive!

Ready to boost your home care brand? Visit thedigitalchamps.com/ brand to learn more.


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