Want your home care business to show up more on google searches? Here's a quick video on how to increase your search engine optimization (SEO).
The Home Care Leads Workshop (Sept 28th to 30th): Sign up at https://www.thedigitalchamps.com/workshop
Want more leads to your website? You gotta improve your SEO. What is SEO? Search engine optimization.
Now, one thing that you should know, is that YouTube is the second largest search engine behind Google. Google acquired YouTube in 2006. So simply by having YouTube videos on your website, it's going to improve your SEO.
Another way to increase your SEO is having blog posts. A lot of different companies utilize this strategy where they're posting blogs, but the thing is no one's really checking out your blogs.
The only traffic is if you share the blog on social media. But the thing is, Facebook (and all social media sites) hate when you post websites links.
PSA: Stop posting blogs on social media.
That strategy is super outdated. Blogs however, is not outdated because it does help with your SEO.
Think about this...
Imagine if your blog was instead a video (like this one). Remember, YouTube is the second largest search engine. So the more videos you have on your website and doing it consistently, it's going to increase your SEO. It is such a super powerful tool.
I'd like to share a quote with you. A lot of times I see home care businesses, they're posting videos on Facebook, but then they're not sharing it on other platforms like LinkedIn and YouTube, but YouTube is the best one!
Here's the quote.
It is such a powerful and amazing quote. And this actually happened with one of my students, alright, in Lead Machine Academy.
He created a video, posted it on YouTube, called "How To Convince Your Senior Loved One to Wear Adult Diapers, and in the video, he talks about how you don't want to be using even the word adult diaper.
The important thing to recognize is that video has over 800 views, and continues to climb. Every time I check it, by the time, if you go look at it, now, it probably has even more views.
This one video is performing extremely well, because it's focused on a common search term that your ideal audience is typing into google.
This is the power of Youtube and SEO!
YYouTube can become a really powerful assets in being discovered if you have a strategy behind it.
So we got to be utilizing YouTube, and making sure that we're putting video on there.
What's so great about video, and posting it to YouTube, is that you can then use it on your other social media platforms, LinkedIn, Facebook, Instagram.
So if you want to increase your SEO, then video marketing is the way to do it! It doesn't need to be a complex process - it just has to be done with a strategy.
You can go live on Facebook, post it to YouTube, post it to Instagram, post it to LinkedIn in less than 10 minutes. Yes, it can be that simple!
Try not to over-complicate things. This is what my students are doing, and you can do it too. You can start having success increasing the SEO, getting more traffic to your website, using these strategies.
P.S. The Home Care Digital Leads Workshop is happening September 28th to the 30th, and you do not want to miss it. Go to www.thedigitalchamps.com/workshop to learn more.