There are very little things in the world that we can call perfect. There will always be room for improvement.
Just like everything, making videos doesn't get special treatment. Here's how you can make yours better...
It's the most important thing. Educating our audience. How are we creating content that's gonna help them get the results that they want in their life and/or business?
Educate them, no matter what this is, this is super impactful.
Look, if you're a coach, we need to make sure that we have the credibility, and the education is how we do that. We show that we are smart and we know what we're talking about.
If you're a real estate agent, letting people know, what are the things that they should know when buying a house. What do they need to know? How much should they have? How much are they gonna buy? Education is key, so that your customers can make the best decision, regardless of whether or not they choose you, and it's gonna make you the expert.
The next thing you can do is empower them. I'm a big believer in empowering people. It's part of my brand, but it really makes a huge difference if you can inspire people to make the decisions that they want.
Make them do the things that are gonna make them successful or be effective. If you can take the time to really make them feel good. Again, people don't remember what you said, they remember how you made them feel.
So if you can empower them, it's going to make a huge difference. Empower them, it's gonna make a huge difference, so that you can succeed.
Business doesn't have to be boring. Business can be really fun. If we can entertain and add our own spice and our own flair in what we do in our marketing effort, it's gonna make things so much better.
It's gonna make it better for them, it's gonna make it better for us, 'cause we're just gonna have more fun when we can create some entertainment.
So our videos, when you're thinking about the video content, is you wanna make sure that you have at least two out of the three of these things in each of your video content.
This is super impactful and super helpful. If you can do all three, obviously that's gonna be the best. I like to have fun in my videos, be a little entertaining, maybe add some jokes.
Have some quotes that empower them, but educate them and give them content that's going to be super effective to help them grow their businesses or get the results that you do for your audience. The three Es. Don't forget it.
One more thing, if you liked this content, and you wanna learn how you can generate leads consistently, like I do in my business using video, check out my free training.