Should You Record Videos Vertical Or Horizontal When Recording On Your Phone

Times are changing...

With the continuous rise of features and platforms like TikTok, IG Reels, Facebook Reels, and YouTube shorts does that mean that the strategy changes?

On today's episode of Home Care Digital we talk about the best way to record videos on your phone!

Check it out!

In today's digital age, creating video content has become an essential part of marketing and online presence. But, a common dilemma content creators face is whether to record their videos vertically or horizontally. In this post, we'll dive into the debate and explore the pros and cons of both formats. But first, let's hear what Nick Bonitatibus, a video marketing expert, has to say on the matter.

Vertical or Horizontal: The Video Dilemma

Nick Bonitatibus, a seasoned pro in the world of video marketing, is here to shed some light on a question that plagues many content creators: Should you record videos vertically or horizontally? Nick starts by addressing the rise of vertical video content, especially with platforms like TikTok, Instagram Reels, and Facebook Reels encouraging users to adopt this format.

Nick acknowledges that vertical videos make sense because they match the way people hold their phones. It's convenient, and it's what the platforms demand. However, he believes there's more to the story.

A Lesson from the Marketing Titans

Nick points out an interesting trend among top marketing influencers like Joe Rogan and Alex Hormozi. While they excel at creating engaging TikToks, YouTube shorts, and social media clips in vertical format, they don't record their content that way. Instead, they shoot in horizontal and later convert it to vertical.

This observation raises an important question: Why aren't they recording in vertical when it's so popular? Nick's answer is simple yet eye-opening: Horizontal content is versatile. It can be repurposed into vertical, but the reverse is not true.

The Power of Long-Form Content

One of the key takeaways from Nick's insights is the value of long-form content. While short videos might attract more views, long-form content often leads to higher conversion rates. Nick explains that when viewers engage with a 5-minute video for 3 minutes, it's more impactful than a 1-minute video watched for just 30 seconds.

Long-form content is essential for building trust, authority, and credibility. Complex topics, like communicating with individuals who have dementia, cannot be adequately covered in one minute. Therefore, longer videos are essential for making a meaningful impact.

Leveraging YouTube and SEO

Nick emphasizes the significance of leveraging YouTube for long-form content. It's a platform designed for horizontal videos, making it the ideal place for in-depth discussions. When people search for how-to guides or informative content, YouTube is a go-to source.

The beauty of this approach is that after creating a substantial piece of content, you can repurpose it into shorter versions, perfect for platforms like TikTok and Instagram. It's all about working smarter, not harder.

The Case for Vertical on Social Media

Nick doesn't discount the importance of vertical content. In fact, he highlights its importance on social media platforms like Facebook, where reels and short videos rule the engagement game. To increase your reach and boost engagement, vertical videos are a must on these platforms.

Repurposing: A Time-Saving Strategy

Nick shares a personal example of the power of repurposing content. He appeared on a podcast that lasted over two hours, and from that, he created 20 YouTube shorts, reels, and TikToks. This is a testament to how a single long-form content piece can be transformed into a wealth of short-form content, saving time and maximizing impact.

Conclusion

In the battle of vertical vs. horizontal video content, Nick Bonitatibus makes a compelling case for recording in horizontal. It offers versatility, allowing content creators to cater to multiple platforms and repurpose their content effectively. While vertical videos might grab more views, it's the long-form, horizontal content that drives meaningful results and conversions.

In summary, when creating your video content, think about your goals. Do you want quick views, or are you looking to drive sales and conversions? Nick's advice is clear: Record in horizontal, and then convert to vertical for the platforms that require it. It's a strategy that combines the best of both worlds, ensuring that your content is seen, engaged with, and ultimately, drives results.

And if you're looking to master the art of video marketing in just a couple of hours a month, Nick offers a free mini-course to help you get started. To learn more, visit homecarebrandmastery.com.

So, there you have it, the verdict on vertical vs. horizontal video: versatility and impact win the day. Start recording in horizontal and unlock the full potential of your video content.