By far, hands down, this is the best tool for all your digital marketing needs! You will be blown away by how much it can do and how easy it can be! Check it out!
Canva - www.canva.com
It's amazing, it's free. And no, I'm not an affiliate, no, they're not paying me to say this it's just that awesome.
I could talk about 100 different ways to use Canva, but here are the main 3.
1. Designing Social Media Posts
They have templates for you to create social media content, it makes it super easy. All you have to do is tweak the colors, add your logo, now it's super branded to you, update the font, boom, making the magic happen.
You have all these templates to choose from, if you upgrade to their premium, which less than $15 a month, you can use all their stock photos. There are FREE stock photos as well, but with premium, you get a lot more.
It makes your job so easy, then boom, you export now all of a sudden, you got all these great, super awesome designed social media posts for you to schedule out for your business.
2. Creating Custom Banner Images
We want to make sure that our brand looks great, so designing those timeline photos on our Facebook, LinkedIn, and YouTube pages can really help us stand out.
The banner images that are our display is the first thing our views see when they visit your channel. We want to make sure that those look professional.
Canva has templates specifically for each social channel. They have the dimensions, they have the templates, it makes it super easy for you to be able to design these custom banners, make them look nice, make them branded towards your business, they're gonna grab people's attention when they first come to your page so they're more likely to like and subscribe to your channel.
3. Designing Custom Thumbnails
Yes, this is a big part that often people skip when creating video content. You wanna make sure that you have custom thumbnails that are gonna stand out, that are gonna grab people's attention.
So, you can utilize the custom thumbnail feature in Canva and create thumbnails for all of your videos. You know all the topics, you can switch it out, you can create, again a template so that you're just substituting maybe one image, changing the title on the actual screen, and then boom, you've got a ton of templates that you can create quickly and easily to make your brand stand out even greater.
4. Designing Free PDFs or eBooks.
Yes, you've heard me talk about this before. I have talked about the importance of having some type of free download to generate leads and build your email list. Utilizing Canva, you don't have to be a design expert.
You don't have to be super creative and have to come up with this from scratch. They have custom templates that all you have to do is upload your content and then boom, you are good to go, you can start directing people towards your free download, it looks great, your brand looks great, you're generating leads, boom, Canva making the magic happen, making designing and graphic work so easy for you. The list goes on and on.
It's just such an amazing powerful tool for you to do so many things in your business to incorporate into your business, to elevate your design, elevate your brand so that you stand out, so that you look great, and you can utilize their software, their tools, so that you don't have to be design expert.
That's where the magic happens. That's why this is the best tool for social media marketing!