What Is The ROI of Video Marketing?

Wondering if video marketing is worth the investment?

Most businesses hesitate to start video because they’re worried it won’t move the needle. But the right videos—ones built with strategy and intention—become powerful assets you can leverage again and again.

In this article, you’ll discover how video boosts time on site, warms up prospects with your brand story, drives more referrals, and even attracts higher-quality caregivers. Real examples show you the true ROI of video marketing for home care.

Ready to unlock the power of video for your agency? Watch or read this.

Maybe you've thought about creating videos for your business—but you’re wondering, “Is this really worth my time?”

You’re not alone. A lot of agency owners hesitate when it comes to video. Whether it’s fear of being on camera, not knowing what to say, or not being sure it’ll drive real results, the resistance is real.

But here’s the truth: video works—when it’s done with strategy and purpose.

This isn’t about making random videos on your phone and hoping something sticks. This is about creating video assets that work for you again and again. When used correctly, video becomes a tool that builds connection, boosts conversion, and helps you grow faster with less friction.

Let’s break down the real return on investment (ROI) of video marketing—especially for home care agencies.

1. Increased Website Engagement

When a visitor lands on your website, they’re either going to bounce—or stick around. What makes the difference?

Video.

After adding a video, clients consistently see more time spent on site and higher engagement. But not just any video will do. If you drop a generic “What is home care?” video, it’s not going to move the needle.

You need content that speaks to the heart of your audience. That builds trust and feels personal. That’s where strategy comes in.

2. More Qualified Leads and Higher Conversions

When you create videos that tell your brand story—your “why”—you immediately stand out. You warm up your audience before they ever pick up the phone. By the time someone calls your agency, they already feel like they know you.

They’re not just asking about rates—they’re calling because they’ve connected with you.

This drastically improves conversions. In fact, clients who use their brand story video as part of their sales process regularly see more successful consultations and faster client onboarding.

3. Attracting Better Quality Caregivers

Recruiting is tough right now. But the agencies that are winning? They’re attracting talent with mission-driven messaging.

When caregivers watch a compelling why video, they say things like:
“I’ve been looking for a company like this.”

They’re not just chasing a paycheck—they’re looking for purpose. If your agency is doing meaningful work, video is how you communicate that and draw in the right people.

4. Better Show-Up Rates for Interviews

One client, Edward, a veteran home care owner, saw his caregiver interview show-up rate jump from 3 out of 10 to 7 out of 10—simply by sharing his story through video during the recruitment process.

That’s the kind of ROI that impacts your business immediately. No extra spend on job ads. Just stronger connection upfront.

5. Longer-Lasting Clients and Loyalty

We know that in home care, client turnover can be high—and sometimes, sadly, unavoidable.

But here’s what we’ve seen: when families feel connected to your brand, they stick around longer. They see you as more than just a service—they see you as a trusted partner.

It’s hard to put a number on loyalty, but you feel it in the day-to-day. Strategic video helps you build it.

6. Amplifying Your Referral Marketing

Video also works wonders in your referral marketing. When referral partners know your story and see your mission in action, it makes you easier to recommend.

One client walked into a networking event and someone came up to her and said, “I loved your video about your sister—it was so powerful.” They had never met before.

That’s the power of video—it builds relationships before you ever shake hands.

Final Thoughts

Creating video just to check a box won’t cut it. But creating video with intention—videos that share your mission, highlight your expertise, and build trust—can change everything.

Video becomes an asset. A sales tool. A recruiting magnet. A retention strategy.

And the best part? It works around the clock.

If a single video helps you secure just two full-time clients, is that not worth the investment?

When done right, video is not a cost—it’s a growth multiplier.

If you’re ready to leverage the power of video for your home care business, let’s talk.
👉 Visit thedigitalchamps.com/connect to schedule a free strategy session.

Let’s start turning your story into your greatest marketing asset.