You might have heard that "The more the better" BUT I'm here today to tell you why that's not the case!
Watch this video to learn more about why less is more...
More is not better.
Often in our businesses we think that if we create more products, then we'll get to where we want to go. Oh, well, this didn't work, I'm just gonna create something else. oh, well, here you wanna work with me?
Well, I can do this, this, this, this, this, this, this for you. Oh, well, I don't know what I want. Bye. This is an issue that so many of us, we try and build bridges across.
If we continue to build multiple bridges instead of focusing on one - we're not getting to our destination.
So when we focus in one area and we just build this across and not worry about all of these other things, that is how we get to our destination faster. We get so caught up, oh, this didn't work, let me just try something else.
But what we need to do is figure out why it didn't work and keep focusing on how we can improve it to make it better. We are scientists in the lab.
So regardless of what you're offering and your services are, we need to keep figuring out what the best way to sell this to our customers.
So maybe we need to tweak what our value and our offer is, but it's still the same product. How can we change it? How can we add to it? How can we make it better? How can we change our messaging? What can we do to make changes to make it so that we can focus on this one thing, building this one bridge. This is gonna get us closer to where we wanna go. Again, people have decision fatigue.
If you give your customers too many options then they don't know what to do. We need to move people through our funnel.
Now keep this in mind that when we're building this bridge, this doesn't necessarily mean you only have one product/service. But we want to think it as a customer process.
This is our ascension model. And we are moving people up the ladder that we want them to do. So we have our low ticket, you know, free download. That's the first thing that they do. It could be low ticket or it could be a free download.
Then we're moving up to our signature product/course. And then we can have coaching and then we can have mastermind. But you're not gonna skip the line here. We wanna move people through this process.
All of these things should be connected, leading to where we want them to go and getting them to our top high-level ticket products and services.
So if we have this method, another one, another one over here, that doesn't focus on here. We don't wanna be building multiple bridges. Focus on one thing and how we can scale that to the next level, utilizing this ascension model.
More is not better. Focus on the area that you wanna focus on to get the results that you want to focus. When you do this, you can get to your destination faster.
One more thing if you liked this content and you want to learn how you can generate leads consistently, like I do in my business using video, check out my free training. All you gotta do is go to the www.digitalchamps.com/video. I will see you there.