On today's episode of Digital Champions we're gonna be talking about why video marketing. Let's talk some stats real quick.
Did you know 70% of marketing professionals report that video converts better than any other medium?
Did you know that the average user spends 88% more time on a website with video? And viewers retain 95% of a message when they watch it in video compared to 10% when reading it in text?
And if that's not enough, did you know that social video generates 1200% more shares than images and text combined? Yes, these are some great stats.
But if you truly want to have an impact, you cannot just make one video. And that's the biggest common mistake. People think that if they make one video, all of a sudden just magic is gonna happen, and their business is gonna change by making one video.
That's not how it works. The reason why you need to consistently create video content is because it takes time to build relationships through video. It used to be that eight to 12 contacts or touches with a potential customer would then create a sale. However, in this changing digital marketing world we are constantly being bombarded with tons of different things.
It's now increased from 24 to 27 touches, according to Think by Google. That is crazy, that is double. Double the amount of touches that you now need to do to create that relationship. So by consistently creating new video content, you're slowly, slowly building relationships with your following.
So it's not gonna be one video. It takes multiple videos to really have that impact. I understand that video marketing can be scary. And maybe you've tried it and it was unsuccesful.
I'd love to hear your stories, your experiences, what you're thinking in the comments below.
Let me know, let's talk, let's have a conversation about it, because I know that it has an incredible impact on the people around you in your business. So I highly recommend it, cannot encourage it enough. So get out there, start creating video, and let's grow together.