Times are changing, but some things still remain...
Print material is still an important part of the home care industry, but if you want to use them successfully then you need to make sure they work in a digital world! Here's how...
Are you printing stuff for your home care business?
Of course you are.
But are you leveraging your printing in a digital world?
In today's post of Home Care Digital, I'm talking about how to properly leverage your print materials to coincide with your digital marketing strategy so that you can get greater results.
The first thing that you need to understand, and this is less about print and more about marketing is your messaging.
Your messaging is so crucial in how you are creating these marketing tools.
We want to make sure that we are speaking directly to our audience and not speaking about ourselves.
So often I see this, we do this and we do that.
No, we want to speak directly to the audience and use big headers that...