What Is Facebook Pixel?

digital champions Nov 25, 2020

On today's episode of Digital Champions, I'm talking about what is Facebook Pixel? Ah, yes, have you ever felt like you're being watched? I know, I have been there.

You, all of a sudden, you're getting those ads that are specifically going towards you and you like, "How did they know? How did they know that I wanted this product?" Understanding that Facebook Pixel is such a powerful tool for you to utilize for your small business.

All these big companies are utilizing it but you, as a small business have the tools, have the resources to incorporate this into your business. Facebook Pixel is basically a code that goes on your website so that when someone goes on your website, you can send them targeted ads to then retarget them. Yes, you may have already known this but you may think that that is some complex thing to set up. It's really not that complicating.

It's actually fairly simple when you can find all the things that you need to make it happen. But it's important that you...

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E40. Planes, Octopus, and Tough Choices With Kevin Mogavero

Kevin Mogavero

Kevin thinks that the coolest things in the world are his wife and kids.  He's worked very hard to create a lifestyle that maximizes his time with them.  

 

Outside of spending time with his family, Kevin helps small businesses set up and run automated marketing campaigns.  Although he advises that people create the simplest marketing system that works, his best customers tend to be people who have very complicated systems that require a lot of maintenance to keep the systems connected and working. 

 

Kevin also spent a lot of time volunteering as an analyst for a Venture capital fund as well, where he was able to connect with and witness great ideas that failed and mediocre ideas that have taken off. 

 

In Kevin's previous life, he graduated from West Point, served as a Field Artillery Officer in the U.S. Army and, spent a short tour in Iraq.  He dabbled in Investment Real Estate and started a few other...

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E39. How To Create Your Dream Life

On today's episode of Let's Grow Together, I share my journey of how I have created a life of my dreams. It didn't happen overnight and there were a lot of things that happened to get me here, but with the right tips and strategies so can you. Have a listen!

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How To Elevate Your Brand

digital champions Nov 18, 2020

On today's episode of Digital Champions, I'm talking about how to elevate your brand, brand, brand, brand, brand, what does brand mean? What does branding mean? So I'd like to share this definition with you.

Branding, the promotion of a particular product or company by means of advertising and distinctive design, distinctive design. That is branding, how are we incorporating all of our marketing that we have a distinctive design? So what does that mean? It means that all of our posts are incorporating our colors, incorporating our fonts, these are things that you want to know.

You wanna know the exact color of your font so that you can utilize that into your marketing materials. You want those colors to be consistent, your logo is the biggest part of your brand. So the more that you're incorporating your colors, everything should be consistent so that when somebody see this those colors, they know it's you.

I have this very vibrant big blue which is very loud and very clear but it...

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E38. NFL Athlete To Parentpreneur with Nick Murphy

Nick Murphy

Nick is a StoryBrand Certified Guide and a HubSpot Certified Inbound Marketer. He’s also a former NFL player, father of five and published author of Unboxed: An Unfiltered Guide to Creating a Career on Your Terms. 

 

In his role at My Certified Guide, Nick specializes in marketing strategy, sales funnels, and website copy. When he’s not busy marketing, Nick can be found traveling, at the gym, on the golf course or cheering on his beloved Arizona State Sun Devils.

 

Nick Helps 6-figure Business Owners Create & Amplify Messaging that 2x's Their Revenue in Less Than a Year 

 

Follow Nick

 

MyCertifiedGuide.com

LinkedIn.com/in/nickmurphy

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How To Make Social Media Easy

digital champions Nov 09, 2020

On today's episode of Digital Champions, I'm talking about how to make social media easier. Well, this is simple. If you want to make your social media easier you have to create systems, you have to create a plan.

In other words, you have to create a schedule. Oh wow schedule, never thought of that, yeah, it's super easy, super simple.

We just need to understand what we're gonna post on each day. If we incorporate, okay? And understand that we are gonna do each thing, each category or theme each day then we know what we're gonna post every day and generally I recommend that we post at least once a day.

If we do Monday motivation, Tuesday tip, Wednesday question, get people engaged get people communicating, get that conversation going Thursday testimonial, Friday, let's have some fun, do something fun Saturday, talk about your services, different ways that you can help people.

Sunday, let's have some more fun, do some documenting on what's going on in your life. Share your...

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The Best Tool For Social Media

digital champions Nov 03, 2020

By far, hands down, this is the best tool for all your digital marketing needs! You will be blown away by how much it can do and how easy it can be! Check it out!

Canva - www.canva.com

It's amazing, it's free. And no, I'm not an affiliate, no, they're not paying me to say this it's just that awesome.

I could talk about 100 different ways to use Canva, but here are the main 3. 

1. Designing Social Media Posts

They have templates for you to create social media content, it makes it super easy. All you have to do is tweak the colors, add your logo, now it's super branded to you, update the font, boom, making the magic happen.

You have all these templates to choose from, if you upgrade to their premium, which less than $15 a month, you can use all their stock photos. There are FREE stock photos as well, but with premium, you get a lot more. 

It makes your job so easy, then boom, you export now all of a sudden, you got all these great, super awesome designed social...

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E37. Time is Money With Elizabeth Henson

 Elizabeth Henson

Elizabeth helps creative dreamers who want to become industry leaders build powerful communities around their brand so that they become the go-to expert in their field. Unlike many who focus on social media strategy, they build communities using three methods that include growing unique leadership skills, building a social ecosystem, and setting boundaries that leverage authority.

 

Follow Elizabeth at

www.instagram.com/elizabeth.henson

www.elizabethhenson.co

 

Book Recommendation

The Science of Getting Rich by Wallace D. Wattles  

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How To Increase Video Views

digital champions Oct 28, 2020

On today's episode of "Digital Champions," I'm talking about how to increase video views.

Ah, increasing video views, something we all want. However, I often see a big mistake that many entrepreneurs and businesses are making when it comes to wanting to get more views. See, that is our goal, however, the problem that many people make is that they think that they want more YouTube views, and this is a mistake.

I understand YouTube is great, you wanna get more YouTube views, yes, your ego, I get it. I'm there, I understand, I want more views too, but what I've found is so much more impactful is just getting people to watch the video itself.

It doesn't matter where they watch, so when we're uploading our videos, we must, this isn't a recommendation, this is an absolute must, when you're uploading your videos, upload your videos directly to the platform itself. Here's the reason, okay, I understand, there are some people questioning it.

They're like, you're like, "No Nick, I want more...

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E36. Income And Impact With Jen Gitomer

Jen Gitomer

Jen Gitomer is the Author of the best-selling book, Sales in a New York Minute.

 

She helps entrepreneurs increase their revenue and profit through her proven sales strategies. After leaving corporate America to fulfill her entrepreneurial dream, Jen discovered that the key to time and financial freedom for her and her husband would be to get him off the road giving speeches and online selling courses.

 

She tested different strategies to launch her husband’s courses and then created a proven launch strategy, The Exponential Launch Formula, that has led to multiple 6-figure launches. And her master formula for High Ticket Sales that Convert will help you sell out your coaching packages comfortably and with ease!

 

She is now obsessed with helping entrepreneurs launch their courses, sell out their offers, make massive impact and create time and financial freedom.

 

Follow Jen: https://www.instagram.com/jengitomer/

 

References

How To...

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