How To Become A Home Care Expert: The Dunning Kruger Effect

Want more leads? Become the leader in your industry!

Maybe you want to but feel you don't know enough... have a listen!

The Home Care Leads Workshop (Sept 28th to 30th): Sign up at


Looking to generate more leads? Well, one way to do that is by becoming the home care expert. By being the leader in your industry, in your market, in your territory.

How do we do that?

Share valuable and educational content!

I know what you may be thinking. "I'm not an expert."

Here is how knowledge works...

As we learn, we start to feel like we know a lot and we have an increase in confidence. However, as we start to learn more we start realize how much we don't know and our confidence on the subject decreases. 

But here's the thing...

We often feel like in order for us to get started and start becoming a leader that we need to know more and more and more until we feel like an expert and confident enough to start teaching.

In home care, when marketing your business, the majority of people do not know ANYTHING about home care. 

When I say the majority of people, I mean your audience: clients, prospects, people that are in need of your services. 

So in comparison to your target audience, you already have so much more knowledge than who you will be watching and listening. And guess what?

They desperately need your help!

Do not undervalue what you know! You have so much knowledge and insights to being sharing with your audience so you can make an impact in their life by being a reliable resource.

For example, Fall Prevention Day is coming up on September 22nd and I actually did a whole video about it. (Click here to see video) I know for a fact that if you are reading this right now, you have insights about fall prevention that could prevent a hospitalization or worse by sharing your knowledge with the general public.

It starts with just being willing to put yourself out there and share what you do know.

Marketing is about attention. And so when you show up as the leader, as the industry expert, and just be confident in what you know you're going to be able to help a way more people.

Plus, when you help more people it will also increase your bottom line!

To learn more about increasing your leads online, sign up for The Home Care Digital Leads Workshop is happening September 28th to the 30th.

To learn more go to 


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