Home Care Digital

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The Top 5 Videos To Create For Your Home Care Business

Aug 19, 2021

Not sure what to talk about in your home care videos? Here are 5 video topic ideas to help get you started.

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So here's a hint: none of them are talking about your services.

Yes, are videos about your services good to have? Absolutely, but the content that gets shared most is ones that provide value and educate your target audience. Today, we're talking about the five topics that I recommend will make the greatest impact on your audience and your community.

Now, before we dive in, I want you to also consider that the best place for you to start is focusing on topics that you actually enjoy talking about. I'm going to give you some suggestions of places that you can start, but here's a better place to start. Begin with topics that you enjoy and you're passionate about talking about.

A great place to start is by going to the CDC and focusing on the top 10 leading causes of death.

1. Heart Disease

Heart disease is a huge thing, especially affects the older generation, which is our target audience in understanding that this is who we want to communicate our messages to.

There are a ton of things that you can talk about in regards to reducing heart disease, from diet, exercise, not smoking, not drinking. And then all of those things can be talked about in greater specifics.

Do you see how this evolves and how video marketing is so easy?

Creating content around these things to reminding people to just standing, how they can use a chair for exercise, how you can do pushups on a wall as a senior. 

These are things that can be super-helpful, educational, that people are going to value and share. 

People don't want to die. The only thing we can't get more of is time and that is why focusing on the top 10 leading causes of death can be so effective.

2. Accidents/Unintentional Falls

This is a big one. I did a whole video where I talked about preventing falls and fall prevention and how that is one of the top 10 leading causes of death, and again, I'm gonna start this, but I'm not gonna spend as much time on it 'cause I did a whole video on it, so you can go check that video out, but accidents and fall prevention is a huge one.

3. Strokes

It is strokes. So when it comes to strokes, I mean, strokes are super-common, and there's a lotta things that can prevent strokes, and also, being aware of what happens when strokes are happening and how to be aware of when a stroke is happening. You know, you may have heard of it. It's called FAST.





So understanding that strokes is a huge one and how we can prevent strokes, so what are some other ones is, like, heat stroke is another one, all right. So how can we do that?

Hydration, making sure that people are staying hydrated. When it comes to, you know, seniors during the summer, it's a big one, making sure that they're staying in the shade, having umbrellas. I mean, all these things, and what you notice that you may have done is I talked about in that fall prevention video that I did earlier. You can go check that out again, where I talked about using different events that surround different topics that you're gonna talk about.

So for example, September 22nd is Fall Prevention Awareness Day. There's Stroke Prevention Month or Week, and so you can focus around the topics that are around the areas. There's a whole month on heart disease.

So again, when we focus on these different holidays, and then we're focusing on top 10 leading causes of death, but then we can schedule it around the different current events. 

4. Alzheimer's Disease/Dementia

There's so much that you can talk about in regards to dementia and Alzheimer's that can truly make a difference. It is a really tough disease very hard on everyone that's involved. That includes the family, but also your caregivers.

Their loved one often can't even remember their name, and often, they can get angry, or the loved one can get angry because they're not remembering.

My grandfather had Parkinson's and my grandmother struggled being the primary care provider. When we lead with eduction we can really make a difference in the lives of these individuals. Approaching your content with compassion is so powerful.

If you specialize in Alzheimer's and dementia, then you may want to make a whole series on this topic. A good time to share it would be during Alzheimer's Awareness month.

If you're doing an Alzheimer's walk or a fundraiser, then that's a great time to create content around this specific topic, and then you can promote the cause of the association that you may be working with.

5. Suicide

Suicide can be a very tough and very common towards the end of life. Many of those individuals don't have as supportive family or no family at all which leads to feeling alone and depressed.

It's super-important that we're educating our audiences about suicide prevention for our seniors. What are some things they can do to prevent suicide?

There's a lot of cool things, like buying your loved one a tablet so that you can make it easy to do FaceTime. My family uses the Facebook Portal for my grandmother who lives in another state. It makes it really easy to do video chat. Technology like this can be very helpful to prevent suicide. 

In Closing

These are the top five things that you can do. There are of different areas that these can go into or expand on.

This is very important...

If you specialize in a certain area (and you should specialize in a specific area) then you want to spend a lotta time in creating more and more content about that thing that you specialize in.

So if you're claiming to be the Alzheimer's or dementia expert, you want to prove it!

Show what you know and what you can share, but also keep in mind that if you try and talk about things like what's happening in the brain and trying to sound intelligent and smart, it's not as beneficial as just breaking it down into simple, easy, digestible things that your audience is going be able to understand and remember.

The goal is not to sound smart. The goal is to get them to comprehend and be able to implement the things that you're teaching or better understand the things that you're teaching so that they can live a better life or help their loved one live a better life.

If you wanna learn more about leveraging social media and video marketing, download my free ebook, "Video Social 101," so you can get started today.



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