How To Increase Social Media Engagement For Your Home Care Business

Want to increase your social media engagement?

Looking to increase your social media engagement? Here's how.

When it comes to your social media and understanding how engagement works, it's important to really understand a few things.

 Engagement does not necessarily mean likes and comments.

Yes, those are things that we want, but really, engagement is anything, they could be clicking on the post, looking at the post, reading the post. All contributes to that engagement that's gonna get more people to see it.

Increased Engagement = Increased Reach

Through our business analytics on our Facebook page and Instagram (Facebook Insights Support), we can see those analytics and see how many people saw a particular post. Reach is a much more valuable analytic to watch.

Not to mention, likes and comments don't get business!

We want get in front of as many people as we can, but engagement is not necessarily what's always going to get your message in front of THE RIGHT people.

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What Is The Best Time To Post On Social Media For Home Care

When is the best time to post on social media? One of the most common questions - answered!

I get asked all the time. The answer is really simple to find out.

But first, there are some common times that are good to post.

For example, morning and lunchtime are good times. Also, in the evening when people are done work, but this varies per day. It also varies per audience.

One thing that you should know when looking to figure out what time is the best time for you to post is to looking at your Facebook insights.

Now, keep this in mind, your Facebook insights won't have any insights if you don't actually post. So if you don't post, then you won't have any information to determine the best time.

*An important thing to note is that you don't get Facebook insights if you don't actually have a business page. It is essential that you have a business page in order to get insights.

Here are the steps...

  1. Go To Your Facebook Business Page
  2. On the left hand side, go to insights
  3. Select...
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Vision | The Home Care Leaders Podcast: How to Use Social Media to Drive New Client & Caregiver Engagement

Click Here To See Home Care Pulse Post

Nick Bonitatibus, Owner of Digital Champions covers how to improve your social media strategy to drive engagement from prospective clients and caregivers. He’ll deep dive on video strategies, results he’s seen from providers using video, and how you can start seeing results from video today.

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The Number One Reason To Use Social Media

On today's episode of Digital Champions, I'm gonna be talking about the number one reason that you should get involved with social media.

When it comes to social media, there is only one reason that you should be getting involved with it within your business and your professional personal pages. Do you know what that is?

It is to build relationships. That is what social media is all about! I have had the privilege of meeting people all over the country. And what happens is, I'll connect with them on social media and then be able to continue the relationship and strengthen it.

So what you can do, is you're turning one engagement or one time that you meet, into a longer-lasting relationship. You get to see what's going on in these people's lives. What do they like? What are their dislikes? The same thing goes for them.

You're getting people to know you. What are your likes? What are your dislikes? You're engaging with them. You're creating conversation off of their content when...

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