On today's episode of Digital Champions, I'm gonna be talking about why you need to have a face with your brand.
Video has a lot of power, because it allows you to create a personal character or face with your brand.
Think about huge companies. Flo from Progressive, you see her face, she is the symbol. Geico, you see the gecko, they had the caveman. They had both of them. They're characters that reference, and you associate them with the brand and with the company.
Matthew McConaughey, from the Buick's commercials. When you think about it, who would you rather do business with, a logo or a face? And that's what it comes down to.
You wanna create a face with your brand because that's who people wanna do business with. People don't do business with companies, they do businesses with people! And that's why it is so critical to have video to increase that brand presence.
Now, this also works with photos that you're posting on social media in general. If you think about...