You're told to post to social media, but how do you know it is working? On today's episode of Home Care Digital, we are talking about how to measure social media success.

1. Reach

The first way to measure social media success is through reach. Often, when we think about social media, we're checking out engagement, but the most important thing is how much of our content is getting in front of people that we want to see it. By looking at the business analytics on our pages, we can determine how many people are reaching with each post.

People may not always be liking, and commenting, but that doesn't mean that they're not seeing your content. Focusing on reach is a great place to really look at your data, and see how well it's performing to see which posts are doing well.

Then you can ask yourself...

• What you could tweak?
• What you could improve?
• Can I replicate this?

2. Social Media Growth

The next thing you wanna look at is social media growth. Is your channel actually growing? Are...