Examples

About/Why Video Examples

Your greatest differentiator is you!! When you are willing to get on camera and tell your story you will be able to use this video to increase leads, convert more clients, and attract more caregivers.

Using Your Why Video Effectively:

• Add it to the home page of your website
• Create QR code that goes to the video. Add it to brochures, flyers, business cards and anything else you print.
• Add it to your email signature
• Send it to caregiver applicants after they apply (before interview to increase showup rate)
• Send it after or before a client consultation
• Message to referral sources (ex: you may connect with a new person. Send them an email or Linked In message to that video and you can say, "here is a little bit more about me.")
• Add the video to your Linked In profile
• Pin the video to the top of your facebook page so it is the first thing prospective clients and caregivers see

Recruitment Video Examples

When you create your recruitment video and use it effectively it will help you to increase applicants, interview show up rate, and hires.

Using Your Recruitment Video Effectively: 

• Add it to your careers page on your website
• Send it to caregivers after they apply. Be smart and automate it!
• Add it to flyers for job fairs and schools with a qr code

Educational Video Examples

Agencies all over the country "say" they are experts, but how about you prove it! This is especially relevant when you want to specialize in a certain area like dementia, strokes, or fall prevention.

When you begin teaching, not only will you brand yourself as the leading authority in your area, but you will also be creating social content that gets more views and more engagement. 

Using Your Content Videos Effectively:

• Add it as blog posts to your website with the video transcription as a written blog. The superstars repurpose the transcripts into multiple social media posts.
• Post across social media channels like Facebook, Instagram, LinkedIn, and YouTube
• Email video link to prospects, current clients, referral sources and caregivers as part of your newsletter
• Utilize specific videos that are relevant to prospects after you speak with them on the phone or in person as follow up
• Promote your YouTube channel on print materials to use as a differentiator from your competitors

Collaboration Video Examples

Looking for ways to talk with referral sources WITHOUT always asking for a referral?

By having your own channel you can give key referral source contacts an opportunity to share their knowledge to increase brand awareness. This helps you to support your referral sources AND get in front of their audiences to increase your online brand.

Using Your Collaborate Content Videos Effectively:

• Use the recording session of the show as a networking opportunity to share how you can solve their problems and build a referring relationship  
• Encourage guests to share posts on social and send to their email list
• Add it as blog posts to your website with the video transcription as a written blog
• Post across social media channels and be sure to tag your guests and their businesses
• Email video link to prospects, current clients, referral sources and caregivers as part of your newsletter
• Tell other referral sources about your channel and let them know they could be a guest too