Home Helpers

See what video content Home Helper agencies around the country are creating for their businesses.

About/Why Video Examples

Your greatest differentiator is you!! When you are willing to get on camera and tell your story you will be able to use this video to increase leads, convert more clients, and attract more caregivers.

"People don't buy what you do, they buy why you do it." -Simon Sinek, Start With Why

How To Use Your Why Video Effectively:

Add it to your home helpers about page
Create QR code that goes to the video. Add it to brochures, flyers, business cards and anything else you print.
Add it to your email signature
Send it to caregiver applicants after they apply (before interview to increase show up rate)
Send it after or before a client consultation
Message to referral sources (ex: you may connect with a new person. Send them an email or Linked In message to that video and you can say, "here is a little bit more about me.")
Add the video to your Linked In profile
Pin the video to the top of your facebook page so it is the first thing prospective clients and caregivers see

Recruitment Video Examples

When you create your recruitment video and use it effectively it will help you to increase applicants, interview show up rate, and hires.

How To Use Your Recruitment Videos Effectively:

Add it to the careers page on your website
Send it to caregivers after they apply. Automate it! (If you are using Pre-Intent then send it to them!)
Add it to flyers for job fairs and schools using a QR code

Educational Video Examples

Agencies all over the country "say" they are experts, but how about you prove it! This is especially relevant when you want to specialize in a certain area like dementia, strokes, or fall prevention.

When you begin teaching, not only will you brand yourself as the leading authority in your area, but you will also be creating social content that gets more views and more engagement.