The #1 Single Thing You Can Do To Have The Greatest Impact On Your Recruitment Process

Recruitment game changer!!!

Doing this one thing will dramatically change your recruitment results.

Today, we welcome special guest Chris Bowker, Co-Founder of Pre-Intent, as he discusses the #1 thing you can do to have the greatest impact on your caregiver recruiting efforts.


Recruitment is such a huge part of your home care business, but what if there was one thing that you could do that would dramatically improve your process?

We are so excited to bring on a special guest, Chris from Pre-Intent, where he's going to go over the number one thing that you can do to dramatically increase results in your recruiting process.

Let's dive in with our conversation:

Nick: So, Chris, what is the number one single greatest thing that home care agencies can do to have the greatest impact on their recruitment process?

Chris: I think the biggest issue in the recruitment process is contact rate, right?

A recruiter sits down with their deed list, they start smiling and dialing, and at...

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Make Social Media Easy

If only...

Social media can be extremely difficult and time consuming if you don't know what you're doing. It is also a big waste of time and money if you are doing it wrong.

Here are a few things you can do to make it easier...

Home Care Social Made Easy Course: Click Here 


Why can't social media be easy?

Oh, it can.

On today's episode of Homecare Digital, I'm talking about how to make social media really easy.

Number one, use Canva.

It's literally the best tool ever for designing and creating post.

It's amazing.

I love it.

It's the best tool if you use it; it can be an incredible tool.

And so what we want to do when leveraging Canva is utilize templates.

They have a bunch of templates that are on there that you can use.

So don't reinvent the wheel and try and create posts.

They have templates that you can use to make it easy.

Number two, determine what you want to post.

So here's a number of different ones that you can do.

Share an educational tip, a quote, a...

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What You Should Know Before Running Home Care Ads

home care digital tiktok Feb 08, 2023

Ads don't work.

Have you ever heard that?

Or, have you ever said that?

On this post of Homecare Digital, we're talking about what you need to know about ads and whether or not they can work for you.

So a few things that you should understand.

One is that it's really important that we are creating ads that are specific for the platform.

You're going to have a lot better results on the platforms.

For example, if you're running a TikTok ad, the ones that are doing really well are ones that feel like they were made for TikTok.

If you're just taking a commercial that you made with stock video and repurposing that, it's probably not going to do as well as if something that's a little bit more designed for the platform.

So really keep that in mind.

Number two, we have to make sure that our ads are being tracked.

The thing is, ads work.

Like 100% ads work.

There's no doubt about it.

If they haven't worked for you, then it's likely that you're not doing a piece of it well.


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TikTok For Home Care: Should You Use It?

home care digital tiktok Feb 01, 2023

Today we're talking about TikTok and find out whether or not it's for your home care business.

And no, you don't have to dance around to get results.

But let's find out if it's even for you.

There are few misconceptions when it comes to TikTok.

One is that it's not all about dancing videos, lip syncing, people putting on audio or cooking videos.

It is so much more than that.

And there's a ton of people who are leveraging it to get amazing results in their brands.

But here's the thing.

When it comes to TikTok, you can get incredible results just by talking to the camera and by sharing educational content.

By the end of this post, you're going to know whether or not TikTok is right for you, and how to get started with it if it is.

You need to understand that this is not a fad.

TikTok is not going anywhere unless they get some type of crazy issue that comes up.

I actually read an article that they were getting sued because somebody used their video in an ad.

They were mad that TikTok...

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If Video is Not for You...

home care digital Jan 19, 2023

Disclaimer: You may feel personally attacked...

I hear this all the time...

Do any of these sound like you?

"Video is not for me."

"I don't like how I sound."

"I can't do video because I have an accent."

"I am awkward on video."

"I am not good looking enough for video."

"Video makes me look fat."

If you have said any of these things - this video is for you!!

Do you think video is great, but you keep on thinking, “Eh, it's not for me?”

Guess what?

This video is for you!

In this blog post of Home Care Digital, we're going to talk about how we can change how you see video, and you may become more open to it.

Let me ask you, does this sound like you?

“I don't like the sound of my voice” or” I'm afraid people will judge me for my accent.”

Well, here's the thing. And it's so funny because a lot of times I jump on calls with people, and they share some of their insecurities and things that they have.

And this is one that I hear often where people don't...

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Home Care Print Materials in A Digital World

Times are changing, but some things still remain...

Print material is still an important part of the home care industry, but if you want to use them successfully then you need to make sure they work in a digital world! Here's how...

 Are you printing stuff for your home care business?

Of course you are.

But are you leveraging your printing in a digital world?

In today's post of Home Care Digital, I'm talking about how to properly leverage your print materials to coincide with your digital marketing strategy so that you can get greater results.

#1 Your Messaging

The first thing that you need to understand, and this is less about print and more about marketing is your messaging.

Your messaging is so crucial in how you are creating these marketing tools.

We want to make sure that we are speaking directly to our audience and not speaking about ourselves.


So often I see this, we do this and we do that.

No, we want to speak directly to the audience and use big headers that...

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Home Care Content Ideas For The Season of Giving

It is that time of year...

There is no greater gift than the gift of education and it is so much more important this time of year for our senior community.

Here are a few topic ideas that you should create this month. Time is running out so don't wait - just create!

Ho. Ho. Ho!

Nick Bonitatibus here again! Today I’m going to share with you  some amazing holiday content that you can create this season.

There are three amazing videos that you can create specifically for your business that we're gonna go over today.

These three videos come from this resource that I created called the Elder Care Content Guide, which has over a hundred different video content topics that you can talk about throughout the year.

Therefore, this content resource will last you forever.

If you want this guide, it's available for Lead Machine Academy members.

All you got to do is go to to find out how you can join.

#1 Senior Holiday Gift Ideas

The first holiday video...

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Home Care Agencies Crushing It Online: Check Them Out!!

home care digital Dec 01, 2022

What does an amazing social media presence look like?

Today, I'm talking about some superstars in home care that are absolutely crushing it online.

On this Home Care Digital’s blog post, we dive into some of my incredible Lead Machine Academy members. We’ll be discovering what they're doing and why they are thriving.

The students that I'm going to go over are part of my online community, Lead Machine Academy, which is focused on online training and coaching to help leverage video to drive results, to attract clients, referral sources and caregivers.

#1 Jonathan Marsh

The first person I want to mention is Jonathan Marsh. He's in Bradenton, Florida and he is a true student of the program in implementing, utilizing and creating amazing videos on a consistent basis. He’s just pumping it out and he's seeing the results.

You can check out his testimonial that he sent on my website.

But what's so awesome is that he's leveraging it for every particular audience.

So as...

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Simple Home Care Marketing Strategy That Actually Works

It's simple...

This works and it works for every business. Failure to do this one strategy is guaranteed failure for your organization.

Simple Home Care Marketing Strategy that Actually Works

Do you know what is the number one fundamental piece of all businesses?

This must be done and used again and again and again.

Understanding this one principle will dramatically change your home care business to generate more referrals for your agency.

So what is the most fundamental piece of all businesses?

Doesn't matter what it is.

Every single business is built on this one fundamental piece.

Building relationships.

It is the most important thing that you can do in your business.

A lot of times, if you've watched my videos, you’ll notice that I am always talking about social media, doing videos, and tackling other digital marketing strategies.

But the thing that really moves the needle is building relationships.

Truth be told, you can build a successful business simply by building...

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More Home Care Referrals With The Thanksgiving Challenge

Want more referrals this holiday season?

Thanksgiving is approaching and when you participate in this challenge - you will get more referrals and/or reconnect with some key contacts at your referral sources.

Do you want more Home Care referrals this holiday season? Of course you do!

In this post, I’m going to share how you can do this one simple thing and get amazing results. You can also have the opportunity to win some amazing prizes.

So make sure you read the entire post. 

The Thanksgiving Challenge.

First thing, all we have to do is lead with gratitude.

If you know me well, you know that I love gratitude.

I live my life with gratitude.

In fact, I have a gratitude journal every single day.

I'm writing five things that I'm grateful for.

Side note, I'm grateful for you just for reading this blog.

Thank you!

But how can we use and leverage gratitude within our business?

As we all know, Thanksgiving is the time of giving thanks.

So, we want to utilize this, showcase...

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