Biggest Misconception When Trying To Sell Your Home Care Business With Special Guest Jen Ramos

It's not what you think. When looking to sell their home care businesses, many make this misconception. Hear from Home Care Exit Planning Expert, Jen Ramos, from JR3 Consulting Group.

Are you looking to sell your business? You should be, whether or not you're just getting started or if you've been in business for years. But there's one issue that comes up all the time. A common misconception that expert Jen Ramos is here to share...


What is the biggest misconception when trying to sell your Home Care business?

The biggest misconception is by far that owners feel their business is worth way more than what's actually involved when you value a business and what it is worth from an acquirer's point of view.

A lot of business owners will think that their business is worth equal to their revenue they're bringing in, but they don't realize there's so many other factors that go into pricing a business from an acquirer's lens. The biggest advice I can give on that is really...

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Attract Clients & Caregivers With Better Messaging: Home Care Heroes Podcast With Ankota Part 3

The key to attracting clients and caregivers is through proper messaging. Failure to understand your audience results in poor marketing and little-to-no results. Use these steps to get more from your job postings, social posts, videos, emails and more! 

FREE Training: Social Media Success - Click Here

Featured: Home Care Heroes Podcast With Ken Accardi, CEO of Ankota


"I love the fact that when we were talking before we started recording here that you really impressed upon me and you want to impress upon the audience that this is not just about attracting clients for your agency. It's really about attracting caregivers as much as clients.

What do you want to do in terms of messaging to target both audiences?"


You know, it's one of those things and this is a fundamental piece in all marketing when we think about our audience.

That's what really matters, is thinking about them and less about what we're doing for them.

So, in other words,...

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Get Better Results Online: Home Care Heroes Podcast With Ankota Part 2

You could be losing business and not even know it. Is your website and social filled with stock photos?

That is a problem! Here is a quick an easy way to get better results from your website...


FREE Training: Social Media Success - Click Here

Featured: Home Care Heroes Podcast With Ken Accardi, CEO of Ankota


What should agencies share on social to differentiate themselves?



Start With Why

Read the book "Start with Why" by Simon Sinek! I talk about it all the time because I think it's such a powerful book in really understanding that that people. 

In the book he says "people don't buy what you do; they buy why you do it."

People do business with who they know, they like and they trust. They want to get behind brands. Your community and audience want to get behind a "why" and this is a powerful tool for caregiver recruitment and retention as well!

What Is Your Why?

I joined the home care industry in 2014 and...

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The Most Underutilized Social Media Platform: Home Care Heroes Podcast With Ankota Part 1

This is by far the most underutilized platform for your home care business...

FREE Training: Social Media Success - Click Here

Featured: Home Care Heroes Podcast With Ken Accardi, CEO of Ankota


What would you say are the top social media platforms for a Home Care Agency to be on top of?



Facebook and Instagram

I recommend Facebook and Instagram. I really been pushing a lot of my clients to get onto Instagram but some are hesitant. The fact is that if you're already using Facebook then you might as well start leveraging Instagram.

Linked In

The other one is LinkedIn. Very underutilized. When it comes to LinkedIn this is really good for referral sources because you can see where people work. You can see if there's certain referral sources that you want to connect with. 

If you know that they're referring x amount of patients a month then they have a great potential as a referral source and we should target them. 

Ever since...

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How To Recruit Caregivers On Social Media

It's so unique...

Marketing your home care business can be tough because you are targeting both prospective clients AND prospective caregivers. In today's episode, we discuss leveraging social media to recruit caregivers, but also what NOT to do!

FREE Training: Social Media Success - Click Here


What NOT To Do

First thing is, we do not want to keep sharing post after post about jobs opportunities. This is a big mistake for 2 reasons. 

When you're just posting a regular social media post, that is only going to your followers. And unless you have a flooded followers of caregivers, it's not going to work.

It's more likely that people following your page are clients, friends of yours, family. And yes, they may share that post but sharing a job post actually gets in front of more people. Is it good to mix in occasionally, yes but it should be done with other valuable content. 

However, if you want to get better results, you want to create actual...

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How To Increase Conversions On Your Home Care Website

home care digital Mar 17, 2022

You spend all this time trying to drive prospects to your website, but are you generating leads and sales. So how can you increase conversions to turn those viewers into clients?

On today's episode of Home Care Digital, we're talking about how to increase website conversions. The first thing we need to discuss is what is a conversion?

There's multiple forms of conversions, and in this case, we're talking about a leads.

What is a lead?

A lead is someone who may eventually become a client as well as from a sales perspective is the data, which is what we're talking about. And so in this particular situation, when I'm talking about a lead and a conversion, I'm talking about somebody coming to your website and giving you their information.

Now, to be clear, that does not necessarily mean, all right, that you're specifically doing a contact us form, right? A lot of times when we think about leads, we're only thinking about it as a contact us form because so many home care business...

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Best Tech Tools For Busy Owners and Entrepreneurs

Technology can be your best friend when used to your advantage! It helps to be more productive and efficient! It can also save you time and money! We all want that, don't we?

FREE Training: Social Media Success - watch it here!


On today's episode of Home Care Digital, we're talking about the best tech tools for busy owners and entrepreneurs.

1. Digital Calendar

The first one is you have to have a calendar. This is an essential! It can be digital calendar or physical calendar, however, I recommend digital. We're in a new age.

Even if you are not used to a digital calendar, it's time to get on board. I understand wanting to write things down and having it somewhere you see it everyday. I use both because there are certain things that I like to write down.

Having a digital calendar allows us to do so much more and I'm going to talk about why later on in this post.

When we have a calendar and we are using it, we're able to stay on top of our tasks, we're able to stay...

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Should You Outsource Social Media?

Should you outsource social media? (This includes allowing your franchise to handle your social as well.) Let's dive in!

Here's the thing when it comes to when companies outsource their social media. What often happens is that when you outsource social media to a company - there's a huge likelihood that you're having similar posts as all their other clients.

Is this what you want? Do you wanna be like everyone else?

I've seen this time and time again where home care companies hire a social media company beucase they don't want to deal with it and then they wonder why they don't get any results from it.

These agencies post the same exact content and if that is the case then you are wasting money!

If you're posing the same content as someone else, do you think that's gonna get results? No, we wanna be different, right?

When it comes to your social media, we need to be different! We need to do things that are going to stand out as well as properly represent our brands and...

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How To Recruit Caregivers Using Video Without Being On Camera

Recruit more caregivers using video WITHOUT being on camera. How? Check it out!

When it comes to attracting caregivers, and actually getting them to apply, we want conversions! We want them to apply when they come to our application pages, job postings, etc.

Why should they choose you? What makes you so different? What makes you special?

The thing is, if you're talking about yourself, brag, brag, brag, "We're the best, we're the best, we're the best," eh, everyone's saying that.

According to Forbes, "70% of marketing professionals report that video converts better than any other medium."

So, having a video on your application page is going to increase conversions and quality applicants wanting to work with you.

Plus, viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text.

If we share and explain similar things that are already on our pages in video - that will make you different! It's going to increase conversions by...

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How To Get More Home Care Referrals From Referral Sources

This will change how you connect and collaborate with referrals sources to get more referrals. Have a listen!

The number one thing when it comes to home care is understanding that this business is about building relationships. If we're being honest, all businesses are about building relationships. It's an essential piece of growing any business no matter what business you are in. I love this quote...

"The quality of your life is determined by the quality of your relationships. The quality of your business is no different." - Harvey McKay

Building relationships is a fundamental piece of how we're leveraging what we're doing and how we're getting referrals. So what can we do in order to establish these relationships, to get people to know us, aside from let's say networking events?

We can actually create our own networking opportunity by having a show! It be a podcast or a video series is one of the greatest ways for you to make new connections as well as creating great marketing...

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