It's simple...

This works and it works for every business. Failure to do this one strategy is guaranteed failure for your organization.

Simple Home Care Marketing Strategy that Actually Works

Do you know what is the number one fundamental piece of all businesses?

This must be done and used again and again and again.

Understanding this one principle will dramatically change your home care business to generate more referrals for your agency.

So what is the most fundamental piece of all businesses?

Doesn't matter what it is.

Every single business is built on this one fundamental piece.

Building relationships.

It is the most important thing that you can do in your business.

A lot of times, if you've watched my videos, you’ll notice that I am always talking about social media, doing videos, and tackling other digital marketing strategies.

But the thing that really moves the needle is building relationships.

Truth be told, you can build a successful business simply by building...

Have you ever thought about what powerful tool you can use in your tool belt that will generate more sales and get more caregivers? Of course you have! Let's dive in. 

The number one tool to use in your tool belt is social proof. Now, social proof does not just mean reviews. It’s also important to know what you can do to get more reviews, where you can use them, and really know the fundamentals of leveraging this. 

It’s crucial to understand what we're really leveraging and showcasing transformations and experiences. It’s not just getting Google reviews to acquire more clients. 

It’s an aspect not only to get more clients, but also to get more results and referrals. In addition, it’s also about attracting more caregivers to your business.

So where can you use these reviews? 

Because a lot of times we're pushing to get more Google reviews. However, we're not actually using and leveraging them. If you're not focusing on Google...

This will change how you connect and collaborate with referrals sources to get more referrals. Have a listen!

The number one thing when it comes to home care is understanding that this business is about building relationships. If we're being honest, all businesses are about building relationships. It's an essential piece of growing any business no matter what business you are in. I love this quote...

"The quality of your life is determined by the quality of your relationships. The quality of your business is no different." - Harvey McKay

Building relationships is a fundamental piece of how we're leveraging what we're doing and how we're getting referrals. So what can we do in order to establish these relationships, to get people to know us, aside from let's say networking events?

We can actually create our own networking opportunity by having a show! It be a podcast or a video series is one of the greatest ways for you to make new connections as well as creating great marketing...

Happy Halloween!!! Are you afraid???

On today's episode we're talking about overcoming the fear of being on camera so you can stand out and generate more leads for your business!

Want to generate more leads online? Check out my brand new free ebook, Home Care Leads, so you can get started today.

https://www.thedigitalchamps.com/leads

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It's such an interesting concept that so often this happens to me recently.

I reached out to somebody and we started having a conversation and they had mentioned that they were watching some of my videos.

I said "Great, I guess that means that you're gonna start making some videos of yourself. Right?"

And she replied, "I'm scared."

Now this is so interesting because I do hear this often that people say that they're scared to post video content.

There are really two main reasons that somebody would be scared to record and post video content.

1. The Fear Of Judgement

Worrying about the judgment of others. I get it.

I was so scared when...