You're told to post to social media, but how do you know it is working? On today's episode of Home Care Digital, we are talking about how to measure social media success.

1. Reach

The first way to measure social media success is through reach. Often, when we think about social media, we're checking out engagement, but the most important thing is how much of our content is getting in front of people that we want to see it. By looking at the business analytics on our pages, we can determine how many people are reaching with each post.

People may not always be liking, and commenting, but that doesn't mean that they're not seeing your content. Focusing on reach is a great place to really look at your data, and see how well it's performing to see which posts are doing well.

Then you can ask yourself...

• What you could tweak?
• What you could improve?
• Can I replicate this?

2. Social Media Growth

The next thing you wanna look at is social media growth. Is your channel actually growing? Are...

Hello, everyone, Merry Christmas. On today's episode of Digital Champions, I'm gonna be talking about should you spend money on social media advertising?

The short answer, absolutely yes. No question, hands down, you should spend money on social media advertising. And you may be asking why?

Well, based on the algorithms of social media, all of them, they want you to spend money on their platforms. So if you have a business page, they are not showing your business page to audiences. Which is honestly a real bummer because people may have even liked your page and said "Hey, I like your content, I wanna see more of it." Yet they're still not seeing it.

So if you want to make sure that people are seeing your content, you want to spend some advertising dollars. Now, everyone has a different budget and it may be different for you. But a Christmas gift for you is to spend some money into social media advertising.

Now, one thing that often happens when people first start...

On today's episode of Digital Champions, Nick talks about 3 effective ways to increase your engagement on social media.  

Hey everyone. On today's episode of Digital Champions, I'm gonna be talking about how to increase your social media engagement.

First off, I wanna say, Happy Thanksgiving, and I wanna take a moment to really just thank you. Thank you for taking the time to follow me, get engaged with me, reach out to me, and thank me for the content. It truly means the world to me, and it's absolutely amazing and almost overwhelming at times the amount of support that I've received.

So thank you, thank you, thank you. And to go into the lesson of giving thanks and improving social media engagement, that's what this is all about.

1. Thank Your Audience 

When somebody reaches out, when someone comments on one of your videos, what you can do is actually send them a personal message via messenger or direct message. And what...