How To Recruit Caregivers On Social Media

It's so unique...

Marketing your home care business can be tough because you are targeting both prospective clients AND prospective caregivers. In today's episode, we discuss leveraging social media to recruit caregivers, but also what NOT to do!

FREE Training: Social Media Success - Click Here

 

What NOT To Do

First thing is, we do not want to keep sharing post after post about jobs opportunities. This is a big mistake for 2 reasons. 

When you're just posting a regular social media post, that is only going to your followers. And unless you have a flooded followers of caregivers, it's not going to work.

It's more likely that people following your page are clients, friends of yours, family. And yes, they may share that post but sharing a job post actually gets in front of more people. Is it good to mix in occasionally, yes but it should be done with other valuable content. 

However, if you want to get better results, you want to create actual...

Continue Reading...

How To Recruit Caregivers Using Video Without Being On Camera

Recruit more caregivers using video WITHOUT being on camera. How? Check it out!

When it comes to attracting caregivers, and actually getting them to apply, we want conversions! We want them to apply when they come to our application pages, job postings, etc.

Why should they choose you? What makes you so different? What makes you special?

The thing is, if you're talking about yourself, brag, brag, brag, "We're the best, we're the best, we're the best," eh, everyone's saying that.

According to Forbes, "70% of marketing professionals report that video converts better than any other medium."

So, having a video on your application page is going to increase conversions and quality applicants wanting to work with you.

Plus, viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text.

If we share and explain similar things that are already on our pages in video - that will make you different! It's going to increase conversions by...

Continue Reading...

Caregiver Recruitment: How To Increase Caregiver Interview Show Up Rate

Not again! You spent all that time, energy and money to recruit get applications, but then they don't show up for the interview.

Aside from calling out a search party, here are a few things you can do...

Want to generate more leads online? Check out my brand new free ebook, Home Care Leads, so you can get started today.

https://www.thedigitalchamps.com/leads

_________________

How can you increase caregiver recruitment? As well as, increase that show-up rate for interviews?

In the recruitment process, we are getting applications, but then they're not showing up for the interview. So what are some things that we can do to increase that show-up rate?

What The Process?

When they apply, what's the process after they apply? Hopefully, all right, you're contacting them ASAP, getting on that phone, making a call, making it happen, reaching out to them as soon as possible.

Is It Automated?

You and your team's time is valuable, so we want to create automated systems.

What can we send...

Continue Reading...

Vision | The Home Care Leaders Podcast: How to Use Social Media to Drive New Client & Caregiver Engagement

Click Here To See Home Care Pulse Post

Nick Bonitatibus, Owner of Digital Champions covers how to improve your social media strategy to drive engagement from prospective clients and caregivers. He’ll deep dive on video strategies, results he’s seen from providers using video, and how you can start seeing results from video today.

Continue Reading...

How To Retain Caregivers

I had to share! It was just too powerful not to put this out to you guys!

In this video clip from one of the group call in Lead Machine Academy, we discuss how to implement positive habits and your core values to improve caregiver performance and retention.

In addition, you will see how you can leverage your own knowledge, skills, and expertise to use in all your marketing to attract caregivers, clients, and referral sources.  

Check it out!

Continue Reading...

How To Use Video To Recruit Caregivers

Recruiting caregivers is tough and that is why it is essential that home care businesses use ever tool possible to stand out from everyone else. On today's episode of Digital Champions, you will learn how to use video to recruit caregivers.

Home Care Social Media Workshop: www.thedigitalchamps.com/workshop

 

The first thing to understand when it comes to using video to attract caregivers, is understanding that there are different types of caregivers that you're looking to attract.

For example...

1. Work for another company.

So in this case they may be unhappy with their current position whether it be how well they are treated or how well they're paid. By understanding that some people may be coming from another company.

One way to attract this audience and understanding that they may be looking for other opportunities is creating a recruitment video where your caregivers specifically talk about how awesome your company is.

Many organizations just say "Hey,...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.