Tired of applicants applying and then just disappearing?
Yes, I know that you have been there.
Rachel Gartner, owner and CEO of Carework, talks about how you can increase your show up rate so that you can continue to drive results, and get more applicants that actually are hired. This is crucial so that you can service more clients for your home care business.
Let's dive in!
Learn more about Rachel and CareWork here: https://www.careworkus.com/
One of the biggest things within this industry when it comes to recruiting caregivers for your business is the show up rate and people not showing up.
So what can owners do to really increase that show up rate and avoid getting ghosted?
Let’s first clarify that there are two places where people are getting ghosted or having a lot of no shows:
A lot of what we're seeing right now in 2022...
Want to get more applicants? But how many applicants do you actually need in order to help your business grow and flourish? On today's episode, we welcome Rachel Gartner from Carework to help you determine what it looks like to be successful.
When it comes to running Indeed ads or any type of ads for recruiting applicants or caregivers, it is important to know how many applicants you need to be successful.
So this number, like every data point in recruiting, varies based on the agency in the market.
One of the first things people will realize is:
“I need more applicants if I'm a larger agency and I want to hire more.”
“I need fewer applicants if I'm a smaller agency and I'm not hiring as much.”
But what they don't think about is the number of applicants it takes you to get a hire is completely different.
There are some agencies where it takes them a lot of applicants to get a single hire....
Using Indeed to get caregivers?
Most agencies are and it is one of the top sources, but it can get costly. On today's episode, we welcome caregiver recruiting expert and owner of Carework Rachel Gartner.
Let’s talk about Indeed.
As we’ve discussed in our previous posts, Indeed is such an amazing resource to use to get applicants for your business.
However, you may be asking how much money you should be spending to get your desired results.
In this post, Rachel Gartner, a caregiver recruiting expert from Carework will give us her insights to answer that.
So, let's dive in.
If you spend $600 a month, you're going to meet your hiring goals or whatever it is if you spend this amount per month.
You might be surprised, but there is not an answer that will work for everybody.
Keep in mind that everybody's markets are different, as well as their appeal to applicants. In addition,...
What do they want?
To successfully recruit (and retain) caregivers - we have to know what they want.
Here's a hint: it's not money!! Here is what they really want...
There’s no doubt that you need caregivers.
But here's the thing.
They don't want more money.
You might be thinking:
“What? No way!”
“Are you serious?”
“What do I mean?”
The truth is, caregivers don't want more money.
They want what money can buy them. Agreed?
The same thing goes with you. You don't want more money.
You want what money can buy you. Car, home, food, freedom.
So, we need to understand that each particular caregiver wants something different in what they're doing with their money.
And so when we understand what it is that they want, we can then better attract and help them to achieve their goals..
More money is not always the answer.
They want the tools and resources so that they can achieve their goals.
It's not just about that dollar amount.
You have to be different! But how?
We conclude our 3 part series with Aaron Osgood as he shares the key steps to differentiating yourself from other agencies in your territory during this caregiver shortage.
You might be wondering how you can stand out in a crowded market with so many people and high demand, but such a limited supply?
How you set yourself apart is a way of saying that we want you to have more impact as a caregiver. We're also going to reward you with pay.
It's simple, but that is literally it.
One approach to recruiting that a lot of people talk about, but a lot of people don't always do, is rehiring people that previously worked for your company.
When you go and rehire those past caregivers, you need to have a competitive advantage that you're...
When it comes to finding and keeping caregivers it continues to get more and more difficult. The cost per hire and retention continues to climb and you can't just keep giving them raises. So what can you do?
There is a solution! I am so excited to announce that Digital Champions has partnered up with Aaron Osgood from Empowered to help you recruit and retain more caregivers. Have a listen while Aaron shares how you can pay your caregivers more WITHOUT raises.
Do you want to pay your caregivers more? Of course, you do!
However, we don't want to just be throwing out money, salaries, or constant raises.
But what if there was a way to pay them more money, not just from inflation and salary increases?
In today’s post, Aaron Osgood, founder of Impowered will talk about how we can pay our caregivers more money.
According to Aaron, one of the best ways is through an empowerment...
It's so unique...
Marketing your home care business can be tough because you are targeting both prospective clients AND prospective caregivers. In today's episode, we discuss leveraging social media to recruit caregivers, but also what NOT to do!
FREE Training: Social Media Success - Click Here
First thing is, we do not want to keep sharing post after post about jobs opportunities. This is a big mistake for 2 reasons.
When you're just posting a regular social media post, that is only going to your followers. And unless you have a flooded followers of caregivers, it's not going to work.
It's more likely that people following your page are clients, friends of yours, family. And yes, they may share that post but sharing a job post actually gets in front of more people. Is it good to mix in occasionally, yes but it should be done with other valuable content.
However, if you want to get better results, you want to create actual...
Recruit more caregivers using video WITHOUT being on camera. How? Check it out!
When it comes to attracting caregivers, and actually getting them to apply, we want conversions! We want them to apply when they come to our application pages, job postings, etc.
Why should they choose you? What makes you so different? What makes you special?
The thing is, if you're talking about yourself, brag, brag, brag, "We're the best, we're the best, we're the best," eh, everyone's saying that.
According to Forbes, "70% of marketing professionals report that video converts better than any other medium."
So, having a video on your application page is going to increase conversions and quality applicants wanting to work with you.
Plus, viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text.
If we share and explain similar things that are already on our pages in video - that will make you different! It's going to increase conversions by...
Not again! You spent all that time, energy and money to recruit get applications, but then they don't show up for the interview.
Aside from calling out a search party, here are a few things you can do...
Want to generate more leads online? Check out my brand new free ebook, Home Care Leads, so you can get started today.
How can you increase caregiver recruitment? As well as, increase that show-up rate for interviews?
In the recruitment process, we are getting applications, but then they're not showing up for the interview. So what are some things that we can do to increase that show-up rate?
What The Process?
When they apply, what's the process after they apply? Hopefully, all right, you're contacting them ASAP, getting on that phone, making a call, making it happen, reaching out to them as soon as possible.
Is It Automated?
You and your team's time is valuable, so we want to create automated systems.
What can we send...
Nick Bonitatibus, Owner of Digital Champions covers how to improve your social media strategy to drive engagement from prospective clients and caregivers. He’ll deep dive on video strategies, results he’s seen from providers using video, and how you can start seeing results from video today.