On today's episode of Digital Champions, I'm talking about what is Facebook Pixel? Ah, yes, have you ever felt like you're being watched? I know, I have been there.
You, all of a sudden, you're getting those ads that are specifically going towards you and you like, "How did they know? How did they know that I wanted this product?" Understanding that Facebook Pixel is such a powerful tool for you to utilize for your small business.
All these big companies are utilizing it but you, as a small business have the tools, have the resources to incorporate this into your business. Facebook Pixel is basically a code that goes on your website so that when someone goes on your website, you can send them targeted ads to then retarget them. Yes, you may have already known this but you may think that that is some complex thing to set up. It's really not that complicating.
It's actually fairly simple when you can find all the things that you need to make it happen. But it's important that you...
On today's episode of Digital Champions, I'm talking about how to elevate your brand, brand, brand, brand, brand, what does brand mean? What does branding mean? So I'd like to share this definition with you.
Branding, the promotion of a particular product or company by means of advertising and distinctive design, distinctive design. That is branding, how are we incorporating all of our marketing that we have a distinctive design? So what does that mean? It means that all of our posts are incorporating our colors, incorporating our fonts, these are things that you want to know.
You wanna know the exact color of your font so that you can utilize that into your marketing materials. You want those colors to be consistent, your logo is the biggest part of your brand. So the more that you're incorporating your colors, everything should be consistent so that when somebody see this those colors, they know it's you.
I have this very vibrant big blue which is very loud and very clear but it...
On today's episode of Digital Champions, I'm talking about how to make social media easier. Well, this is simple. If you want to make your social media easier you have to create systems, you have to create a plan.
In other words, you have to create a schedule. Oh wow schedule, never thought of that, yeah, it's super easy, super simple.
We just need to understand what we're gonna post on each day. If we incorporate, okay? And understand that we are gonna do each thing, each category or theme each day then we know what we're gonna post every day and generally I recommend that we post at least once a day.
If we do Monday motivation, Tuesday tip, Wednesday question, get people engaged get people communicating, get that conversation going Thursday testimonial, Friday, let's have some fun, do something fun Saturday, talk about your services, different ways that you can help people.
Sunday, let's have some more fun, do some documenting on what's going on in your life. Share your...
By far, hands down, this is the best tool for all your digital marketing needs! You will be blown away by how much it can do and how easy it can be! Check it out!
Canva - www.canva.com
It's amazing, it's free. And no, I'm not an affiliate, no, they're not paying me to say this it's just that awesome.
I could talk about 100 different ways to use Canva, but here are the main 3.
1. Designing Social Media Posts
They have templates for you to create social media content, it makes it super easy. All you have to do is tweak the colors, add your logo, now it's super branded to you, update the font, boom, making the magic happen.
You have all these templates to choose from, if you upgrade to their premium, which less than $15 a month, you can use all their stock photos. There are FREE stock photos as well, but with premium, you get a lot more.
It makes your job so easy, then boom, you export now all of a sudden, you got all these great, super awesome designed social...
On today's episode of "Digital Champions," I'm talking about how to increase video views.
Ah, increasing video views, something we all want. However, I often see a big mistake that many entrepreneurs and businesses are making when it comes to wanting to get more views. See, that is our goal, however, the problem that many people make is that they think that they want more YouTube views, and this is a mistake.
I understand YouTube is great, you wanna get more YouTube views, yes, your ego, I get it. I'm there, I understand, I want more views too, but what I've found is so much more impactful is just getting people to watch the video itself.
It doesn't matter where they watch, so when we're uploading our videos, we must, this isn't a recommendation, this is an absolute must, when you're uploading your videos, upload your videos directly to the platform itself. Here's the reason, okay, I understand, there are some people questioning it.
They're like, you're like, "No Nick, I want more...
On today's episode of "Digital Champions", I'm talking about how to create videos that sell.
Ah, that word selling, I know. I often talk about how you shouldn't be selling on video. And, guess what, that's not what this video is about either, even though that is in the subject line.
Because there is an underlying message that goes in with selling, without actually talking about your services. There are two things to this, this aspect of how to create videos that sell.
The one is, that our content that we create should be driving a need for our services. How can we incorporate our messaging to drive people to being like "Wow, I need this, I need to do this." If you've ever noticed, I talk a lot about how much do you need social media and need video and everything you can do with it and this total impact. Well, guess what, that's what I teach, in case you didn't know.
So understanding that aspect and understanding that our messaging goes behind that driving force of creating...
On today's episode of Digital Champions, I'm talking about what camera should you use.
Well, the first option is a DSLR camera, more of the fancy type I know, and it can be expensive. Generally, they're upwards to $500 or more for a good DSLR camera. But do you really need that level of camera? Is that something that is that important to make that professional aspect? I'll get there. The next thing is filming on your phone.
Yes, you're like daa Nick, everyone knows that your phone has a camera, yet so many people aren't utilizing the power of your phone to incorporate that into professional marketing videos. And I'll tell you why in a second, we'll get there. And number three is utilizing your computer.
Yes, your webcam. I do recommend that you do purchase a nicer style webcam versus the one that's attached to your laptop, they're generally not that good. So how does this all wrap in? Alright, you just said all three different aspects. But, it's not the camera itself that...
On today's episode of Digital Champions, I'm talking about how to work smarter, not harder.
Isn't this something we all want? Working smarter, not harder, utilizing certain techniques and strategies, we can make this go a lot easier.
One of the common questions that I get is Nick, how can I add video to my marketing?
I don't have the time for video. I can't incorporate this into all the other things that I'm doing. Well, here's the short answer, you don't.
You don't add video, you make video your marketing strategy. This is how we work smarter, not harder. We create a marketing machine utilizing the power of video.
When you can create videos, it can become a full circle part of your marketing effort.
What do I mean?
Well, first thing is we are taking a video. In this case, my videos are three to five minutes long. So, we now have one video, one post that can now be put on our newsletter, on YouTube, on...
"Now, this is a story all about how my life got flipped turned upside down. Now, I'd like take a minute, just sit right there and tell you how I started making videos that I like to share."
How can we be different?
I've got news for you.
Your customer service, it's not your differentiator.
Your services, not your differentiator.
Your product, still no.
There's a better product out there. Better service out there than what you're offering. Better customer service out there, I promise you. Yep. Sorry. Yes, just the cold hard facts.
So what is your biggest differentiator?
It's you! You are the only thing that is different and unique about your business that no one else can ever replicate. No one else can compete with being you. You are unique in your own way. Even your twin brother if you had a twin brother is not like you. Cloning doesn't...
On today's episode of Digital Champions, I'm talking about how to be great on camera.
Such a question that I get asked so often. Nick, how are you so good on camera?
Well, for one, I've done this a lot, a lot more than you may even realize. It is all about practice.
Yes, practice is what makes you better on camera. It's not some magic trick that you can all of a sudden be amazing on camera.
It comes from continuously doing it. I wanna share this quick quote with you, alright? It's from Jim Edwards, and he says,
"The only way to be great is to first be good, the only way to be good is to first be bad, and the only way to be bad is first to try."
This is so powerful in understanding that if you want to get better at being on camera and wanna get better at filming and being on present, then we need to do it, we need to practice it.
We need to put it out there, get that exposure. That's the only...