It is one thing to attract and hire caregivers, but retaining them is just as important. Today, we're talking about how to encourage long term retention.
Be prepared to learn some actionable step that you can start doing right away that doesn't require a lot of time or effort.
FREE Training: Social Media Success - Click Here
How do you make yourself differentiated to retain caregivers?
There's a lot of different elements to how we're retaining these caregivers once we've got them.
It is really about understanding what it is that they want. One of those thing being consistent hours. Therefore it's essential that's something that we're going to work on delivering for them. A lot of times they want to just want to feel more appreciated on what they're doing and there's other ways to incentivize caregivers for loyalty by sticking around.
It's so unique...
Marketing your home care business can be tough because you are targeting both prospective clients AND prospective caregivers. In today's episode, we discuss leveraging social media to recruit caregivers, but also what NOT to do!
FREE Training: Social Media Success - Click Here
First thing is, we do not want to keep sharing post after post about jobs opportunities. This is a big mistake for 2 reasons.
When you're just posting a regular social media post, that is only going to your followers. And unless you have a flooded followers of caregivers, it's not going to work.
It's more likely that people following your page are clients, friends of yours, family. And yes, they may share that post but sharing a job post actually gets in front of more people. Is it good to mix in occasionally, yes but it should be done with other valuable content.
However, if you want to get better results, you want to create actual...
Recruit more caregivers using video WITHOUT being on camera. How? Check it out!
When it comes to attracting caregivers, and actually getting them to apply, we want conversions! We want them to apply when they come to our application pages, job postings, etc.
Why should they choose you? What makes you so different? What makes you special?
The thing is, if you're talking about yourself, brag, brag, brag, "We're the best, we're the best, we're the best," eh, everyone's saying that.
According to Forbes, "70% of marketing professionals report that video converts better than any other medium."
So, having a video on your application page is going to increase conversions and quality applicants wanting to work with you.
Plus, viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text.
If we share and explain similar things that are already on our pages in video - that will make you different! It's going to increase conversions by...
Not again! You spent all that time, energy and money to recruit get applications, but then they don't show up for the interview.
Aside from calling out a search party, here are a few things you can do...
Want to generate more leads online? Check out my brand new free ebook, Home Care Leads, so you can get started today.
How can you increase caregiver recruitment? As well as, increase that show-up rate for interviews?
In the recruitment process, we are getting applications, but then they're not showing up for the interview. So what are some things that we can do to increase that show-up rate?
What The Process?
When they apply, what's the process after they apply? Hopefully, all right, you're contacting them ASAP, getting on that phone, making a call, making it happen, reaching out to them as soon as possible.
Is It Automated?
You and your team's time is valuable, so we want to create automated systems.
What can we send...
It's hard enough to recruit caregivers, but it can be just as important to keep them. On today's episode of Digital Champions, I discuss 4 Ways To Use Video To Retain Caregivers.
1. Company Culture/Values
The first one is really making sure that these caregivers when they come into work for you that they understand your company culture. Create a positive culture and positive values and have them get behind your why. Share why you started your business and address your core values.
In your onboarding process, have them watch these videos. You may even consider doing it right after they apply.
Understand that culture and values is what's going to get people to stay with you and want to continue to work for you, so it's important to establish this upfront in the beginning.
A lot of companies offer training that they're required from the state where caregivers earn certain certifications, CPE credits, etc.
However you can create video content that...
I had to share! It was just too powerful not to put this out to you guys!
In this video clip from one of the group call in Lead Machine Academy, we discuss how to implement positive habits and your core values to improve caregiver performance and retention.
In addition, you will see how you can leverage your own knowledge, skills, and expertise to use in all your marketing to attract caregivers, clients, and referral sources.
Check it out!