It's hard enough to recruit caregivers, but it can be just as important to keep them. On today's episode of Digital Champions, I discuss 4 Ways To Use Video To Retain Caregivers.
1. Company Culture/Values
The first one is really making sure that these caregivers when they come into work for you that they understand your company culture. Create a positive culture and positive values and have them get behind your why. Share why you started your business and address your core values.
In your onboarding process, have them watch these videos. You may even consider doing it right after they apply.
Understand that culture and values is what's going to get people to stay with you and want to continue to work for you, so it's important to establish this upfront in the beginning.
A lot of companies offer training that they're required from the state where caregivers earn certain certifications, CPE credits, etc.
However you can create video content that...
I had to share! It was just too powerful not to put this out to you guys!
In this video clip from one of the group call in Lead Machine Academy, we discuss how to implement positive habits and your core values to improve caregiver performance and retention.
In addition, you will see how you can leverage your own knowledge, skills, and expertise to use in all your marketing to attract caregivers, clients, and referral sources.
Check it out!