Looking for reasons to drop by a referral source (aside from asking for a referral)?
Here are some ways to use social media to separate yourself from your competitors when visiting your referral sources.
Home Care Social Media Workshop: www.thedigitalchamps.com/workshop
As you may know, a huge part about getting referrals and going to referral sources is through drop-by visits. But one of the things is, you can't just keep going in there and asking for referrals. You have to have a reason for a drop by visit.
In today's world, it's even more difficult, with COVID in the last year and how difficult things have been. It becomes that much more important to be leveraging online in what we're doing.
So how can we use social media to establish drop-by visits and have things to do?
Well, here's a simple example. Let's say that you meet Bob. And Bob, he likes going to Philadelphia Eagles football games. While at those games, he loves to go to tailgates and barbecue. His...
Social Media For Home Care: what is the purpose? It may not be what you think...
On today's episode of Digital Champions, I share the top 3 goals when it comes to utilizing social media in home care.
When it comes to social media for your home care business, there are a few things that you should know. So a lot of times, it's a common misconception that the idea is to get sales.
Yes, that is a byproduct of social media, but should not be the general mission of what you're sharing and what your daily activities are on social media.
The first thing that is super essential in how and why we're using social media and what we're sharing on our social media platforms is to...
1. Build Relationships
It is essential that everything that we're doing online, whether it be our personal brands, or whether it be our business pages, that we are building relationships with our audience. If you're...
"No PAIN, No GAIN" I'm sure you've heard it countless times by now.
How about "Endure the PAIN, enjoy the GAIN"?
Regardless how we put the words - the message is still the same.
Pain is a must for growth and here's why...
My mentor and coach shared this with me and I wanted to pass it on to you.
It's a story about an old man, he's sitting on the porch in his rocking chair and there's a dog. And this man walks by and sees the dog and it's in extreme pain.
And he asked the old man, "What's wrong with your dog?"
"Oh, he's sitting on a nail".
"Well, why doesn't he get up?"
"Well, because every time he tries to move, he still feels the pain of the nail".
So the association here is that often we feel that the pain of change is going to be the same as the pain that we're already feeling and so this resistant to change is holding us back because there is a greater opportunity.
There is freedom without pain in our future if we're willing to go through a little extra pain and get past...
There are very little things in the world that we can call perfect. There will always be room for improvement.
Just like everything, making videos doesn't get special treatment. Here's how you can make yours better...
It's the most important thing. Educating our audience. How are we creating content that's gonna help them get the results that they want in their life and/or business?
Educate them, no matter what this is, this is super impactful.
Look, if you're a coach, we need to make sure that we have the credibility, and the education is how we do that. We show that we are smart and we know what we're talking about.
If you're a real estate agent, letting people know, what are the things that they should know when buying a house. What do they need to know? How much should they have? How much are they gonna buy? Education is key, so that your customers can make the best decision, regardless of whether or not they choose you, and it's...
Imposter Syndrome - A well known syndrome for many entrepreneurs.
A syndrome which stops people from sharing their message.
A syndrome which makes people lose faith in themselves and their goals.
A syndrome which I am going to talk about in this video!
Let me show you the ropes on how to deal with Imposter Syndrome.
Imposter syndrome, we all have it, it's just part of the journey. This is the thing that we need to know when it comes to imposter syndrome.
This can be even if just in your business in general, in your business of the things that you feel that you cannot do, it is a lie. The thing that you are told that little voice inside your head that's telling you why you can't do something is a lie.
It is that level of comfortability that's trying to keep you stuck, is trying to keep you comfortable. The thing is that every successful person ever has had imposter syndrome. You are not unique in this feeling.
The difference is the most successful people are just...
Anyone can make videos and upload them but there are a few tips and tricks to make them more EFFECTIVE!
Wanna know how? Watch as I guide you along the strategies...
How can we create videos more effectively?
Well, the first thing, plan.
The second thing, plan.
Third thing, plan.
We cannot skip this step. This is the most important step in all of video marketing and social media content and everything that we're doing, whether it be our digital presence or our goals for the year, for the quarter, or 90 days, whatever it may be. Planning is key.
"If you do not plan, you plan to fail."
This is essential, and what this does is, when we really take the time to plan out your content you get back the most valuable possession we have...
So our time is the most valuable possession, and so we often associate planning as time consuming, but it's not. It's just short-term. We need to see the long-term vision. We need to see long-term. We need to see that by...
At this day and age everyone knows video content has the highest chance to go viral compared to other types of posts BUT why are there still so many entrepreneurs who have yet to start making videos for their business?
The reason might be the lack of ideas for your video content.
Watch this video to learn how to overcome that issue and start making videos CONSISTENTLY for your business!
Here are three tips to creating great content for your audience.
1. Ask Your Audience
Ask your audience that you already have, what do they wanna hear? What are the things that they're struggling with? What are the frequently asked questions that they have?
We often in our business, we want to think about what our audience needs. We think what we need. But the best way to get the results is just ask them what don't they know?
Do some research, it can be a post on social media, it can be a post in a Facebook group, it can be reaching out to individuals of your ideal clients...
ME: "100% Success Is Failure"
YOU: "That can't be true."
ME: "Let me PROVE it to you."
Watch the video as I show you how and why 100% success is failure.
Done is better than perfect.
If we want to be able to grow in our businesses, this is essential. This is not just in video marketing - this is in every single thing that we do! Every single thing that we do in our business, we can not worry about being perfect.
There's a great quote I heard from Jim Fortin, who I think heard it from Albert Einstein or something and he says, "100% of perfection is failure and 70% is success".
This is what we want to aim for. Yeah, we've been taught that you should always do your best and you want to succeed and you should try and get 100%, but this is not how entrepreneurs succeed.
We cannot worry about things being perfect. It's never gonna be perfect and our time is way too valuable to be spending trying to make things perfect.
When it comes to video marketing, especially, it...
As business owners, we have a lot of things to handle and one of those things is our content planning.
What if I told you there is a way to never plan your content again?
Don't believe me? Watch this video!
Working smarter not harder, how can you plan your content and then never have to do it again? What do I mean?
I'm talking about thinking our content specifically into our audience. Our audience can only absorb so much content, and we want to make sure that we're creating content that's gonna be effective, that's gonna drive our need for our services, that really represents our brand well.
So when you think about it, if you're posting, let's say, one video a week, which is what I recommend, that's 52 videos for the whole year. 52 weeks in a year.
Now, if you're posting every other week, now you're looking at 26 videos, six months of video content.
Your audience is only going to be able to absorb so much in that six months. So we can recycle our content so...
You might have heard that "The more the better" BUT I'm here today to tell you why that's not the case!
Watch this video to learn more about why less is more...
More is not better.
Often in our businesses we think that if we create more products, then we'll get to where we want to go. Oh, well, this didn't work, I'm just gonna create something else. oh, well, here you wanna work with me?
Well, I can do this, this, this, this, this, this, this for you. Oh, well, I don't know what I want. Bye. This is an issue that so many of us, we try and build bridges across.
If we continue to build multiple bridges instead of focusing on one - we're not getting to our destination.
So when we focus in one area and we just build this across and not worry about all of these other things, that is how we get to our destination faster. We get so caught up, oh, this didn't work, let me just try something else.
But what we need to do is figure out why it didn't work and keep focusing...