How to Humanize your Brand


These bland stock photos and inauthentic social media content needs to go! It is not helping your business.

It is not B2b (Business to Business) or B2C (Business To Consumer) - it is P To P. People To People!

If you want social media to truly work then you need to humanize your brand.

Here's how...


That's how your social media is.

Most of you, well, probably.

Hi, I'm Nick Bonitatibus, and on today's episode of Home Care Digital, we're talking about how to humanize your brand so you can get better results on social media.

Recognize this woman?

You should.

She's everywhere.

I hope that she's not on your website or on your social media.

This is not humanizing your brand.

This just makes you seem like everyone else using these boring stock photos.

I mean, I hope she's getting money off of these photos.

I doubt it.

I doubt she's getting royalty checks for every photo that's used.

No shot.

But if you're using her, time to stop.

Same with these two:

... and these two....

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Simple Home Care Marketing Strategy That Actually Works

It's simple...

This works and it works for every business. Failure to do this one strategy is guaranteed failure for your organization.

Simple Home Care Marketing Strategy that Actually Works

Do you know what is the number one fundamental piece of all businesses?

This must be done and used again and again and again.

Understanding this one principle will dramatically change your home care business to generate more referrals for your agency.

So what is the most fundamental piece of all businesses?

Doesn't matter what it is.

Every single business is built on this one fundamental piece.

Building relationships.

It is the most important thing that you can do in your business.

A lot of times, if you've watched my videos, you’ll notice that I am always talking about social media, doing videos, and tackling other digital marketing strategies.

But the thing that really moves the needle is building relationships.

Truth be told, you can build a successful business simply by building...

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Home Care Marketing Secret Weapon You NEED To Use More

Have you ever thought about what powerful tool you can use in your tool belt that will generate more sales and get more caregivers? Of course you have! Let's dive in. 

The number one tool to use in your tool belt is social proof. Now, social proof does not just mean reviews. It’s also important to know what you can do to get more reviews, where you can use them, and really know the fundamentals of leveraging this. 

It’s crucial to understand what we're really leveraging and showcasing transformations and experiences. It’s not just getting Google reviews to acquire more clients. 

It’s an aspect not only to get more clients, but also to get more results and referrals. In addition, it’s also about attracting more caregivers to your business.

So where can you use these reviews? 

Because a lot of times we're pushing to get more Google reviews. However, we're not actually using and leveraging them. If you're not focusing on Google...

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Home Care Stats You Need To Know Part 1: Marketing

Home Care Stats You NEED To Know...

I've been studying the recent Home Care Pulse Benchmarking study and there were a few graphs that really stood out to me. Over the next 3 weeks we're going to break them down starting with one focused on marketing.

Let's dive in!

P.S. Did you hear about the upcoming Home Care Social Media Workshop?

Click Here To Learn More

Do you want to make better decision in your business?

Then you gotta know the numbers and so I am so excited that I just got the 13th Annual Edition of the Home Care Pulse Benchmarking study and there's so many incredible stats in here.

And over the next three weeks I'm gonna be diving into three specific graphs that we're going to go over to help you to make better decisions in your business so that you can create better results.

Part 1: Marketing


Photo from page 28.

So if you have it, you can pull it up on the benchmarking study. But what I really want to go over is each part of these sections and understanding...

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What To Look For When Buying A Home Care Business With Special Guest Jen Ramos

What to look for...

Regardless if you're buying or selling it is essential you know the key elements to analyze in the process.

On todays' episode, we conclude our 4 part series with the incredible Jen Ramos from JR3 Consulting Group.

Are you looking to buy a home care business? If yes, then you need to listen to our incredible guest Jen Ramos, who does this every day, in and out, helping owners and entrepreneurs like yourself to buy and sell home care businesses.

What should you look for when looking to buy a home care business?

So when you're looking to buy, it's interesting too, because this is kind of twofold for a seller's point of view.

1. The Financials

When you're looking to buy a home care business out of the gates, the first barrier to entry, to even see if this business is even viable for you are the financials and making sure that they're clean financials and what I mean by clean is all the financial statements are very easily read.

You can see what the...

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First Steps To Take When Selling Your Home Care Business With Special Guest Jen Ramos

What's next?

Over the last 2 weeks, Home Care Exit Strategy expert Jen Ramos, shared key tips and strategies when thinking and preparing to sell your home care business. Today, she discusses the first steps you should take.

Check it out!

Thinking about selling your home care business? You should be. But there are some things that you need to know. In today's episode, I have special expert Jen Ramos to talk about the first steps when selling your home care business.

What what are the first steps to take when selling your home care business?

A lot of business owners have no clue what the first step is. The first thing is NOT go out and talk to another business owner or go out and try to find a broker.

Not yet.

The first step is really to dig deep on what your next plan is and having a game plan post sale. If you were to sell your business, you really want to know what the next steps are because it is a very emotional process for 99.9% business owners out there.

It's a labor of...

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When Should You Sell Your Home Care Business With Special Guest Jen Ramos

Now is the time...  

Whether you have been in business for years or just getting started, it is essential to know when to sell your home care business. On today's episode we welcome special guest Jen Ramos, Licensed Business Broker and an experienced Certified Exit Planning Advisor, from JR3 Consulting Group.

Check it out!

Think with the end in mind. If you're a home care business owner, then an important question you need to be asking yourself is when to sell your home care business.

Well, lucky for you, I have brought on my good friend Jen Ramos, who is an expert at buying and selling home care businesses. Today we're answering that question. Let's dive in.


When Is The Best Time To Sell?

The best time to sell your home care business would be when you are at your peak of your business. It sounds a little counter intuitive, but when an owner is really doing the best that they are doing in their business, thats the time to sell.

Your sales are super high, your...

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The #1 Fundamental Principle To Grow Your Home Care Business: Part 1 With The Home Care Guyz



What do you do to go through to help home health care providers actually thrive in this digital age?



As you know, the world is changing, and having your foot in the digital world is crucial is not a nice to have anymore. It's absolutely essential. If COVID taught us anything, it became even more relevant to have a strong digital presence. 

Business, every business that exists that's out there, the key fundamental piece is about building relationships.

It doesn't matter what business you're in, whether you're an accountant, you work at a bank - it's all business relationships. That fact had stood the test of time and will continue to play a huge role in business. 

When it comes to social media and really helping my clients it is about how are we leveraging that to create more powerful connections to get people to know who we are so they can know us, like us and trust us, because at the end of the day, that's who we want to do...

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How To Encourage Long-Term Caregiver Retention: Home Care Heroes Podcast With Ankota Part 4

It is one thing to attract and hire caregivers, but retaining them is just as important. Today, we're talking about how to encourage long term retention.

Be prepared to learn some actionable step that you can start doing right away that doesn't require a lot of time or effort.  

FREE Training: Social Media Success - Click Here

Featured: Home Care Heroes Podcast With Ken Accardi, CEO of Ankota


How do you make yourself differentiated to retain caregivers?


There's a lot of different elements to how we're retaining these caregivers once we've got them.

It is really about understanding what it is that they want. One of those thing being consistent hours. Therefore it's essential that's something that we're going to work on delivering for them. A lot of times they want to just want to feel more appreciated on what they're doing and there's other ways to incentivize caregivers for loyalty by sticking around.



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How To Recruit Caregivers On Social Media

It's so unique...

Marketing your home care business can be tough because you are targeting both prospective clients AND prospective caregivers. In today's episode, we discuss leveraging social media to recruit caregivers, but also what NOT to do!

FREE Training: Social Media Success - Click Here


What NOT To Do

First thing is, we do not want to keep sharing post after post about jobs opportunities. This is a big mistake for 2 reasons. 

When you're just posting a regular social media post, that is only going to your followers. And unless you have a flooded followers of caregivers, it's not going to work.

It's more likely that people following your page are clients, friends of yours, family. And yes, they may share that post but sharing a job post actually gets in front of more people. Is it good to mix in occasionally, yes but it should be done with other valuable content. 

However, if you want to get better results, you want to create actual...

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