The Elder Care Tragedy Story That Never Happened

I am so proud to share this story!

However, it is even more important for you to create and share on your social media platforms. In today's episode of Digital Champions, I share the video you MUST create and post on Sept 22nd.

When you share this important info you will have the potential to save lives. To have that level of impact is truly what working in this amazing industry is all about. 

Do you know what event is on September 22nd?

Fall Prevention Awareness Day.

Now here's the thing...

When it comes to fall prevention, the majority of people do not know about preventing falls in the home. I love to share a story about when my grandmother needed care.

My dad had reached out and let me know that he had hired a company for home care. And the thing was, my dad was not aware of the industry. He didn't know certain things like fall prevention. And unfortunately the home care company that he had hired, didn't do a simple safety inspection to make sure that it...

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How To Retain Caregivers

I had to share! It was just too powerful not to put this out to you guys!

In this video clip from one of the group call in Lead Machine Academy, we discuss how to implement positive habits and your core values to improve caregiver performance and retention.

In addition, you will see how you can leverage your own knowledge, skills, and expertise to use in all your marketing to attract caregivers, clients, and referral sources.  

Check it out!

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How To Use Video To Recruit Caregivers

Recruiting caregivers is tough and that is why it is essential that home care businesses use ever tool possible to stand out from everyone else. On today's episode of Digital Champions, you will learn how to use video to recruit caregivers.

Home Care Social Media Workshop:


The first thing to understand when it comes to using video to attract caregivers, is understanding that there are different types of caregivers that you're looking to attract.

For example...

1. Work for another company.

So in this case they may be unhappy with their current position whether it be how well they are treated or how well they're paid. By understanding that some people may be coming from another company.

One way to attract this audience and understanding that they may be looking for other opportunities is creating a recruitment video where your caregivers specifically talk about how awesome your company is.

Many organizations just say "Hey,...

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How To Use Social Media For Drop By Visits

digital champions Jun 16, 2021

Looking for reasons to drop by a referral source (aside from asking for a referral)?

Here are some ways to use social media to separate yourself from your competitors when visiting your referral sources.

Home Care Social Media Workshop:


As you may know, a huge part about getting referrals and going to referral sources is through drop-by visits. But one of the things is, you can't just keep going in there and asking for referrals. You have to have a reason for a drop by visit.

In today's world, it's even more difficult, with COVID in the last year and how difficult things have been. It becomes that much more important to be leveraging online in what we're doing.

So how can we use social media to establish drop-by visits and have things to do?

Well, here's a simple example. Let's say that you meet Bob. And Bob, he likes going to Philadelphia Eagles football games. While at those games, he loves to go to tailgates and barbecue. His...

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What Is The Purpose Of Social Media For Home Care?

digital champions Jun 10, 2021

Social Media For Home Care: what is the purpose? It may not be what you think...

On today's episode of Digital Champions, I share the top 3 goals when it comes to utilizing social media in home care. 

The Home Care Social Media Workshop: June 28th to July 1st - Click Here To Learn More


When it comes to social media for your home care business, there are a few things that you should know. So a lot of times, it's a common misconception that the idea is to get sales.

Yes, that is a byproduct of social media, but should not be the general mission of what you're sharing and what your daily activities are on social media.

The first thing that is super essential in how and why we're using social media and what we're sharing on our social media platforms is to...

1. Build Relationships

It is essential that everything that we're doing online, whether it be our personal brands, or whether it be our business pages, that we are building relationships with our audience. If you're...

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Why Pain Is Necessary For Growth

digital champions May 05, 2021

"No PAIN, No GAIN" I'm sure you've heard it countless times by now.
How about "Endure the PAIN, enjoy the GAIN"?

Regardless how we put the words - the message is still the same.

Pain is a must for growth and here's why...

My mentor and coach shared this with me and I wanted to pass it on to you.

It's a story about an old man, he's sitting on the porch in his rocking chair and there's a dog. And this man walks by and sees the dog and it's in extreme pain.

And he asked the old man, "What's wrong with your dog?"

"Oh, he's sitting on a nail".

"Well, why doesn't he get up?"

"Well, because every time he tries to move, he still feels the pain of the nail".

So the association here is that often we feel that the pain of change is going to be the same as the pain that we're already feeling and so this resistant to change is holding us back because there is a greater opportunity.

There is freedom without pain in our future if we're willing to go through a little extra pain and get past...

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How To Make Better Videos

digital champions Apr 25, 2021

There are very little things in the world that we can call perfect. There will always be room for improvement.

Just like everything, making videos doesn't get special treatment. Here's how you can make yours better... 

Video Transcript:

1. Educate.

It's the most important thing. Educating our audience. How are we creating content that's gonna help them get the results that they want in their life and/or business?

Educate them, no matter what this is, this is super impactful.

Look, if you're a coach, we need to make sure that we have the credibility, and the education is how we do that. We show that we are smart and we know what we're talking about.

If you're a real estate agent, letting people know, what are the things that they should know when buying a house. What do they need to know? How much should they have? How much are they gonna buy? Education is key, so that your customers can make the best decision, regardless of whether or not they choose you, and it's...

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How To Overcome Imposter Syndrome

digital champions Apr 24, 2021

Imposter Syndrome - A well known syndrome for many entrepreneurs.

A syndrome which stops people from sharing their message.
A syndrome which makes people lose faith in themselves and their goals.
A syndrome which I am going to talk about in this video!

Let me show you the ropes on how to deal with Imposter Syndrome.

Video Transcript:

Imposter syndrome, we all have it, it's just part of the journey. This is the thing that we need to know when it comes to imposter syndrome.

This can be even if just in your business in general, in your business of the things that you feel that you cannot do, it is a lie. The thing that you are told that little voice inside your head that's telling you why you can't do something is a lie.

It is that level of comfortability that's trying to keep you stuck, is trying to keep you comfortable. The thing is that every successful person ever has had imposter syndrome. You are not unique in this feeling.

The difference is the most successful people are just...

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How To Create Videos More Effectively

digital champions Apr 08, 2021

Anyone can make videos and upload them but there are a few tips and tricks to make them more EFFECTIVE!

Wanna know how? Watch as I guide you along the strategies...

Video Transcript

How can we create videos more effectively?

Well, the first thing, plan.

The second thing, plan.

Third thing, plan.

We cannot skip this step. This is the most important step in all of video marketing and social media content and everything that we're doing, whether it be our digital presence or our goals for the year, for the quarter, or 90 days, whatever it may be. Planning is key.

"If you do not plan, you plan to fail."

This is essential, and what this does is, when we really take the time to plan out your content you get back the most valuable possession we have...

Our time.

So our time is the most valuable possession, and so we often associate planning as time consuming, but it's not. It's just short-term. We need to see the long-term vision. We need to see long-term. We need to see that by...

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How To Create Ideas For Video Content

digital champions Apr 01, 2021

At this day and age everyone knows video content has the highest chance to go viral compared to other types of posts BUT why are there still so many entrepreneurs who have yet to start making videos for their business?

The reason might be the lack of ideas for your video content.

Watch this video to learn how to overcome that issue and start making videos CONSISTENTLY for your business!

Video Transcript

Here are three tips to creating great content for your audience. 

1. Ask Your Audience

Ask your audience that you already have, what do they wanna hear? What are the things that they're struggling with? What are the frequently asked questions that they have?

We often in our business, we want to think about what our audience needs. We think what we need. But the best way to get the results is just ask them what don't they know?

Do some research, it can be a post on social media, it can be a post in a Facebook group, it can be reaching out to individuals of your ideal clients...

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