Anyone can make videos and upload them but there are a few tips and tricks to make them more EFFECTIVE!
Wanna know how? Watch as I guide you along the strategies...
How can we create videos more effectively?
Well, the first thing, plan.
The second thing, plan.
Third thing, plan.
We cannot skip this step. This is the most important step in all of video marketing and social media content and everything that we're doing, whether it be our digital presence or our goals for the year, for the quarter, or 90 days, whatever it may be. Planning is key.
"If you do not plan, you plan to fail."
This is essential, and what this does is, when we really take the time to plan out your content you get back the most valuable possession we have...
So our time is the most valuable possession, and so we often associate planning as time consuming, but it's not. It's just short-term. We need to see the long-term vision. We need to see long-term. We need to see that by...
At this day and age everyone knows video content has the highest chance to go viral compared to other types of posts BUT why are there still so many entrepreneurs who have yet to start making videos for their business?
The reason might be the lack of ideas for your video content.
Watch this video to learn how to overcome that issue and start making videos CONSISTENTLY for your business!
Here are three tips to creating great content for your audience.
1. Ask Your Audience
Ask your audience that you already have, what do they wanna hear? What are the things that they're struggling with? What are the frequently asked questions that they have?
We often in our business, we want to think about what our audience needs. We think what we need. But the best way to get the results is just ask them what don't they know?
Do some research, it can be a post on social media, it can be a post in a Facebook group, it can be reaching out to individuals of your ideal clients...
ME: "100% Success Is Failure"
YOU: "That can't be true."
ME: "Let me PROVE it to you."
Watch the video as I show you how and why 100% success is failure.
Done is better than perfect.
If we want to be able to grow in our businesses, this is essential. This is not just in video marketing - this is in every single thing that we do! Every single thing that we do in our business, we can not worry about being perfect.
There's a great quote I heard from Jim Fortin, who I think heard it from Albert Einstein or something and he says, "100% of perfection is failure and 70% is success".
This is what we want to aim for. Yeah, we've been taught that you should always do your best and you want to succeed and you should try and get 100%, but this is not how entrepreneurs succeed.
We cannot worry about things being perfect. It's never gonna be perfect and our time is way too valuable to be spending trying to make things perfect.
When it comes to video marketing, especially, it...
As business owners, we have a lot of things to handle and one of those things is our content planning.
What if I told you there is a way to never plan your content again?
Don't believe me? Watch this video!
Working smarter not harder, how can you plan your content and then never have to do it again? What do I mean?
I'm talking about thinking our content specifically into our audience. Our audience can only absorb so much content, and we want to make sure that we're creating content that's gonna be effective, that's gonna drive our need for our services, that really represents our brand well.
So when you think about it, if you're posting, let's say, one video a week, which is what I recommend, that's 52 videos for the whole year. 52 weeks in a year.
Now, if you're posting every other week, now you're looking at 26 videos, six months of video content.
Your audience is only going to be able to absorb so much in that six months. So we can recycle our content so...
You might have heard that "The more the better" BUT I'm here today to tell you why that's not the case!
Watch this video to learn more about why less is more...
More is not better.
Often in our businesses we think that if we create more products, then we'll get to where we want to go. Oh, well, this didn't work, I'm just gonna create something else. oh, well, here you wanna work with me?
Well, I can do this, this, this, this, this, this, this for you. Oh, well, I don't know what I want. Bye. This is an issue that so many of us, we try and build bridges across.
If we continue to build multiple bridges instead of focusing on one - we're not getting to our destination.
So when we focus in one area and we just build this across and not worry about all of these other things, that is how we get to our destination faster. We get so caught up, oh, this didn't work, let me just try something else.
But what we need to do is figure out why it didn't work and keep focusing...
I got 11,000 views with only 1k followers without ads or hashtags. How?
Instagram Reels. Watch this video to learn more about how to get started too!
I'm absolutely loving Instagram Reels and here's one of the reasons why you should be getting started with it as well.
Right now it is still the new thing, it's the cool thing to do because it's new on Instagram and they always reward their new features that they have to get more organic reach.
They want you to use the new things that they're creating. And for my example, the videos that I've created, I've been able to create reels that have gotten triple the amount of views compared to the number of followers that I have on my Instagram account.
So just from creating reels, 30-second videos, we can reach such a greater audience and get more exposure and reach more people to bring people to our channel and follow us.
This is a huge opportunity that you want to jump on and get started with creating some fun...
D.A.D is gonna help you scale. What do I mean?
D-A-D stands for...
These Three things are essential for you to be able to scale your business.
We need to take an opportunity on a regular consistent basis to look at the things that we are doing in our business. Is this something that we can delete, automate or delegate? It's the only way to scale.
We need to ask if there are thing in business that we should you be doing?
All right, so the first thing is, is to determine if that task is actually effective?
Is it actually something that is important for the growth of your business?
If it is, then we gotta move on to the next thing we're not gonna delete it.
Is it something that we can automate?
How can we create more things in our business that are automated because that's gonna free up our time, when we free up our time, it allows us to...
Now, when it comes to video, social media, and your marketing in general, we do this before we do anything else.
One of the most important things for your business is to generate leads. So whether it be your website, or an opt-in page, that's the first thing that we need. All right.
We need to make sure that everything that we have on our website is designed to generate leads. An opt-in page is essential for us to get their name and email address. I don't recommend anything more than that because people don't like giving away too much stuff.
So, that's the start. We have the opt-in. We gather the information so that we can own our audience. I've talked about this a lot in the series. You know, this is essential.
Once they opt in, they are going to the value.
We need something that is valuable. Why do they want to opt in? What is important that they want to opt in? We need to provide some type of value, that's something that they want, something...
It is 2021, we are back and I am super excited, we gotta a new year, gotta a new set, changing things up, making things fun. But I think it's important to take some time to reflect on the last year and some fun things that we did here on this show!
Free Training: www.thedigitalchamps.com/video
Vertical VS Horizontal If you remember that video I was pushing out the sides of the wall, it was a lot of fun and it was really funny and it had this semi viral getting in front of people because I put some marketing dollars behind it and really getting a reach that I had never anticipated.
With that reach also created some haters, they came out and I was loving it. I don't care about the haters, it's great. And you shouldn't either, because if you're getting haters it means that you are branching off into a new audience and getting in front of new people that don't know you or else they're not gonna be hating on you.
So it's just a huge opportunity to...
On today's episode of Digital Champions, I'm talking about why do we think video is so hard? Ah yes, I'm thinking that video is hard, you believe that video is hard.
It is not that hard. What makes people think that it's hard is that they believe that they have to do it all themselves. You're like oh my gosh, I have to plan all of this content, set up everything, then I've gotta film the whole thing, then I've gotta edit the whole thing.
Then I've gotta publish all the things. No, you don't have to do this alone and that is a big mistake that people often make. Understand that video doesn't need to be complex. You, as the business owner, your time is supper valuable.
So all you need to do is create the systems in your business, create the people in your business to allow you to free up so that you do only the things that you can do. So for example, filming. That is one thing that only I can do. I'm the face, I'm the one talking the content.
So all I have to do is plan out the...