This is by far the most underutilized platform for your home care business...
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What would you say are the top social media platforms for a Home Care Agency to be on top of?
I recommend Facebook and Instagram. I really been pushing a lot of my clients to get onto Instagram but some are hesitant. The fact is that if you're already using Facebook then you might as well start leveraging Instagram.
The other one is LinkedIn. Very underutilized. When it comes to LinkedIn this is really good for referral sources because you can see where people work. You can see if there's certain referral sources that you want to connect with.
If you know that they're referring x amount of patients a month then they have a great potential as a referral source and we should target them.
As a home care business owner you are told to post to social media but what often happens is you start making a bunch of posts and then don't post for a months. Let's dive into how often you should post.
The first thing is consistency!
Consistency, Consistency, Consistency
That is the most important thing is that you are consistent. Often I see many homecare
businesses owners that don't have a plan, don't have a strategy, and are just sporadically posting.
It is essential that you are doing it in a regular basis!
We want to avoid posting five days in a row and then not posting for in three months.
That's not gonna work!
We need to remain consistent, so less is more. I would rather you actually create less content and do it consistently rather than trying to do too much and not being able to do it consistently.
IMPORTANT: DO NOT DO
I know that recruitment is a huge part but I see many owners who are damaging their social media because they are just...
Should you outsource social media? (This includes allowing your franchise to handle your social as well.) Let's dive in!
Here's the thing when it comes to when companies outsource their social media. What often happens is that when you outsource social media to a company - there's a huge likelihood that you're having similar posts as all their other clients.
Is this what you want? Do you wanna be like everyone else?
I've seen this time and time again where home care companies hire a social media company beucase they don't want to deal with it and then they wonder why they don't get any results from it.
These agencies post the same exact content and if that is the case then you are wasting money!
If you're posing the same content as someone else, do you think that's gonna get results? No, we wanna be different, right?
When it comes to your social media, we need to be different! We need to do things that are going to stand out as well as properly represent our brands and...
Social media is a big waste of time...
If it doesn't generate results!
On today's episode of Homecare Digital, we're talking about one simple thing you can do to get better results on the content you share.
When it comes to social media, we want results. That's the most important thing.
So what can we do to increase our results?
One of the best pieces of your marketing is utilizing your face. Yes, your smiling face. People love to see it. People are following your page because they know you to some capacity.
Your face is your best marketing tool in leveraging it because you are your brand. You are the reason that people are following you. When your face shows up on their news feed, they go, "Hey, I know that person." And so the more that we can incorporate you as the owner, you as the marketer, members of your team into your social media, the more that people are gonna be scrolling through the newsfeed and say, "Hey, I know that person - like, comment, engage."
The more that...
You're told to post to social media, but how do you know it is working? On today's episode of Home Care Digital, we are talking about how to measure social media success.
The first way to measure social media success is through reach. Often, when we think about social media, we're checking out engagement, but the most important thing is how much of our content is getting in front of people that we want to see it. By looking at the business analytics on our pages, we can determine how many people are reaching with each post.
People may not always be liking, and commenting, but that doesn't mean that they're not seeing your content. Focusing on reach is a great place to really look at your data, and see how well it's performing to see which posts are doing well.
Then you can ask yourself...
2. Social Media Growth
The next thing you wanna look at is social media growth. Is your channel actually growing? Are...