On today's episode, I'm gonna be talking about where to post your videos on social media.
One of the most common mistakes that I see is people sharing their YouTube links on Facebook. It's like slapping Facebook right in the face. Facebook does not like YouTube, they're competitors.
Now I get it, I understand that you wanna get more YouTube views, so you can become YouTube famous and it helps with SEO. I get it, YouTube is great. It's a great resource and you should definitely have your videos on YouTube.
But when it comes to posting your videos, you wanna upload all of your videos organically to the specific platform. You don't wanna be mixing the platforms.
This means share your videos directly to Facebook, share your videos directly to YouTube, share your videos directly to IGTV. Make sure that all your videos are consistent, that's going to help you.
YouTube again, posting those links on Facebook, they hate it and it's gonna hurt you. Don't believe me?
You know what really makes me angry? When people try to be like everyone else. If you want to stand out, you need to be willing to be different. On today's episode of Digital Champions, I discuss How To Stand Out Online. HULK SMASH!!!
You can tell that there's a little craziness that goes on in my head. But the idea is to stand out. Now, when it comes to you, you don't necessarily have to rip your shirt off and jump off screens like the mad Hulk, but you can do things that are creative that's gonna help you stand out.
Do things that are gonna separate you from other people. Think creatively. Be different. You have to be willing to step out and do something that other people maybe aren't willing to do.
I took this message from one of my mentors named Steve. He always says, "Risk being the fool." And I absolutely love that. And I think I've been doing it pretty well. You may agree.
You may not even agree that what I'm doing is right or professional. But...
I got jokes I know, but this episode is about putting your best foot forward. Setting the scene for your videos can make all the difference. On today's episode of Digital Champions I discuss some of your options.
The most important thing is that people can see you. You wanna stand out. You wanna be more showing than what's in there.
So generally I recommend a clean background, something that's very simple, something that is gonna be just you and a background.
Yes, you can do your office which sometimes people do, but what I've found sometimes is people have personal information or other people's personal information in the background. So if you do choose to do your office, make sure that you get rid of that information. You want things to be simple and clean. Generally, I like the plain background.
Think about Apple. They got that simple, white background where it's like hey, I'm a PC, hey, I'm a Mac. Do you remember those videos? Yeah, they worked. They're clean. They're simple....
The devil is in your ear , but don't worry I am here to help. In today's episode, I discuss overcoming that negative voice and when you should start making videos.
You may be asking yourself, "Nick, you got a devil on your shoulder. "Where's the other guy?" Well, the truth of the matter is, it wasn't the devil. Unfortunately, it's your subconscious. It's your inner self telling you not to do these things, of why you can't do these things. But I'm here to tell you that you can and you can overcome it.
Don't listen to that voice. There are people out there that need to hear your message. You can't worry about all these little things. And worrying about what people are saying, and what people are gonna think about you. Video can do amazing things for you, your brand, your business.
And it's gonna help you change as a person and just being able to understand, to step out, step out of your comfort zone, and feel what that feels like. It's an amazing thing when you start doing...
Hello, everyone, Merry Christmas. On today's episode of Digital Champions, I'm gonna be talking about should you spend money on social media advertising?
The short answer, absolutely yes. No question, hands down, you should spend money on social media advertising. And you may be asking why?
Well, based on the algorithms of social media, all of them, they want you to spend money on their platforms. So if you have a business page, they are not showing your business page to audiences. Which is honestly a real bummer because people may have even liked your page and said "Hey, I like your content, I wanna see more of it." Yet they're still not seeing it.
So if you want to make sure that people are seeing your content, you want to spend some advertising dollars. Now, everyone has a different budget and it may be different for you. But a Christmas gift for you is to spend some money into social media advertising.
Now, one thing that often happens when people first start...
Hello Everyone! On today's episode of Digital Champions, I'm gonna be talking about how to get the best lighting without breaking the bank.
When it comes to lighting, it can be really tricky. It's honestly one of the most difficult things when it comes to filming video. Really mastering that lighting. It takes time, it takes practice.
So what I wanna do is provide you with some insight that can help you, especially when you're first getting started. One thing to keep in mind is that when it comes to lighting, it's honestly better to be overly bright than it is to be dark and the reason being many people don't have the editing software to increase the exposure or spend that much time to really brighten up the look.
But if your video is dark, it's just gonna portray a negative energy and the more lighting you have, the more energy it's going to bring to your viewers. So if you don't have the time in post-production to do that type of editing work, I always...
On today's episode of Digital Champions, I'm gonna talk about why and how to add captions to your video.
Did you know that 85% of Facebook videos are watched without sound?
It is no question that people watch videos without sound. It makes sense. They're in different places. They don't want to disturb people. People don't always have their headphones. Maybe you're looking at lunch. Maybe you're looking at in the bathroom, although you shouldn't 'cause that's just not hygienic, okay.
People love to watch videos without sound. But also, you wanna think about the people that maybe can't hear. And that's where this can be really powerful.
A few weeks ago one of my clients actually got a phone call from someone that was that deaf. They actually had an interpreter on the phone that was translating them to the person and they were actually talking about how they watched a number of the videos because they have captions in the videos.
So aside from being able to...
Hey everyone on today's episode of Digital Champions, I'm gonna be talking about, how to overcome the fear of being on camera.
Often people are, they say that they're afraid of the camera or that they don't want to do it, they don't feel comfortable.
The truth is you're not afraid of being on camera, you're afraid of the judgment that comes with it. You're afraid of what people may say, what people may think about you, you're worried that people may laugh at you, or that you say something dumb, or do something that somebody's going to judge you about.
If you wanna stand out, in your industry, you need to be that person that's on camera. Now listen, I understand that this is tough. I've been there. I was there.
I remember the first video that I ever posted, I was holding my phone, and I'm looking at it, and I was just, I was nervous about pressing publish. I kept watching it over and over again, and I'm like I don't know, you know, I don't know if I wanna do it,...
On today's episode of Digital Champions, I'm gonna be talking about why you need to have a face with your brand.
Video has a lot of power, because it allows you to create a personal character or face with your brand.
Think about huge companies. Flo from Progressive, you see her face, she is the symbol. Geico, you see the gecko, they had the caveman. They had both of them. They're characters that reference, and you associate them with the brand and with the company.
Matthew McConaughey, from the Buick's commercials. When you think about it, who would you rather do business with, a logo or a face? And that's what it comes down to.
You wanna create a face with your brand because that's who people wanna do business with. People don't do business with companies, they do businesses with people! And that's why it is so critical to have video to increase that brand presence.
Now, this also works with photos that you're posting on social media in general. If you think about...
On today's episode of Digital Champions I'm gonna be talking about what is the best social media site.
What is it? Drum roll please...
The best social media site is... YouTube.
Yep, YouTube. Did you guess that?
The reason why YouTube is the best social media site is because it is also a search engine. Yes and Google owns YouTube.
"YouTube is the second largest search engine behind Google."
"YouTube is twenty five percent of all Google searches."
"72 hours of video are uploaded to YouTube every 60 seconds."
"More than 500 million hours of video are watched on YouTube everyday."
That, is crazy. Not to mention, because Google owns YouTube, just by having YouTube videos on your website it's going to improve your search engine optimization. Yes, we all love SEO.
So, just by filming videos, putting them on YouTube and then embedding those videos onto your website can improve your SEO and more likely to show up in Google searches.
The other reason why YouTube is so powerful is because...