How many of you can relate to the opening clip? This isn't what I had in mind when people are sliding into my DMs. Linked In is a powerful tool, but I have made some mistakes over the years. On today's episode of Digital Champions, I discuss some key do's a don'ts to market you and your business successfully on Linked In.

As you can tell from that first outtake if you're on LinkedIn, you understand and you know exactly what I'm talking about, where people send you random messages about why you should buy their stuff and clicking in the link.

That doesn't work. You know that it doesn't work because you probably don't even read them, and if you do see it, you glance right over it. I've even reached out to people and asked them, "Does this even work?" My curious mind, I wanna know if it actually does work, and the truth of the matter is it does not work.

If you truly wanna make a difference on LinkedIn and you're sending messages, a great thing to do is actually target who you wanna...