How To Market Your Business On Linked In

How many of you can relate to the opening clip? This isn't what I had in mind when people are sliding into my DMs. Linked In is a powerful tool, but I have made some mistakes over the years. On today's episode of Digital Champions, I discuss some key do's a don'ts to market you and your business successfully on Linked In.

As you can tell from that first outtake if you're on LinkedIn, you understand and you know exactly what I'm talking about, where people send you random messages about why you should buy their stuff and clicking in the link.

That doesn't work. You know that it doesn't work because you probably don't even read them, and if you do see it, you glance right over it. I've even reached out to people and asked them, "Does this even work?" My curious mind, I wanna know if it actually does work, and the truth of the matter is it does not work.

If you truly wanna make a difference on LinkedIn and you're sending messages, a great thing to do is actually target who you wanna...

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Why You Should Have A Personal Brand (Happy New Year!!)

New Year! New You! On today's episode of Digital Champions, I discuss why it is important to have a personal brand. I also talk about things you should and shouldn't post.

 

Hey everyone, on today's episode of Digital Champions, I'm gonna be talking about why you should have a personal brand.

New Year's a new you, it's never too late to reinvent yourself online. If you have a business page and you're posting stuff, that's great. But it's really important to also have a personal brand.

Now, it doesn't necessarily have to be a business personal brand page, but you should be posting regular content on your personal brand social media platforms. One of the reasons that you wanna do that is people get to know you on a more personal level when you're sharing things about you.

In previous episodes, I've talked about why you should connect with business contacts. Because it adds that know like trust factor. People wanna know who they're working with. What do you like, what are your...

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Merry Christmas! Should You Spend Money On Social Media Advertising?

Hello, everyone, Merry Christmas. On today's episode of Digital Champions, I'm gonna be talking about should you spend money on social media advertising?

 

 

The short answer, absolutely yes. No question, hands down, you should spend money on social media advertising. And you may be asking why?

Well, based on the algorithms of social media, all of them, they want you to spend money on their platforms. So if you have a business page, they are not showing your business page to audiences. Which is honestly a real bummer because people may have even liked your page and said "Hey, I like your content, I wanna see more of it." Yet they're still not seeing it.

So if you want to make sure that people are seeing your content, you want to spend some advertising dollars. Now, everyone has a different budget and it may be different for you. But a Christmas gift for you is to spend some money into social media advertising.

Now, one thing that often happens when people first start...

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How To Increase Social Media Engagement

On today's episode of Digital Champions, Nick talks about 3 effective ways to increase your engagement on social media.  

 

Hey everyone. On today's episode of Digital Champions, I'm gonna be talking about how to increase your social media engagement.

 

First off, I wanna say, Happy Thanksgiving, and I wanna take a moment to really just thank you. Thank you for taking the time to follow me, get engaged with me, reach out to me, and thank me for the content. It truly means the world to me, and it's absolutely amazing and almost overwhelming at times the amount of support that I've received.

 

So thank you, thank you, thank you. And to go into the lesson of giving thanks and improving social media engagement, that's what this is all about.

 

1. Thank Your Audience 

 

When somebody reaches out, when someone comments on one of your videos, what you can do is actually send them a personal message via messenger or direct message. And what...

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Why And How To Add Captions To Your Video On Social Media

On today's episode of Digital Champions, I'm gonna talk about why and how to add captions to your video.

Did you know that 85% of Facebook videos are watched without sound?

 

It is no question that people watch videos without sound. It makes sense. They're in different places. They don't want to disturb people. People don't always have their headphones. Maybe you're looking at lunch. Maybe you're looking at in the bathroom, although you shouldn't 'cause that's just not hygienic, okay.

 

People love to watch videos without sound. But also, you wanna think about the people that maybe can't hear. And that's where this can be really powerful.

 

A few weeks ago one of my clients actually got a phone call from someone that was that deaf. They actually had an interpreter on the phone that was translating them to the person and they were actually talking about how they watched a number of the videos because they have captions in the videos.

 

So aside from being able to...

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Why You Need A Face With Your Brand

On today's episode of Digital Champions, I'm gonna be talking about why you need to have a face with your brand.

 

Video has a lot of power, because it allows you to create a personal character or face with your brand.

Think about huge companies. Flo from Progressive, you see her face, she is the symbol. Geico, you see the gecko, they had the caveman. They had both of them. They're characters that reference, and you associate them with the brand and with the company.

Matthew McConaughey, from the Buick's commercials. When you think about it, who would you rather do business with, a logo or a face? And that's what it comes down to.

You wanna create a face with your brand because that's who people wanna do business with. People don't do business with companies, they do businesses with people! And that's why it is so critical to have video to increase that brand presence.

Now, this also works with photos that you're posting on social media in general. If you think about...

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What Is The Best Social Media Site?

On today's episode of Digital Champions I'm gonna be talking about what is the best social media site.

What is it? Drum roll please...

The best social media site is... YouTube.

Yep, YouTube. Did you guess that?

The reason why YouTube is the best social media site is because it is also a search engine. Yes and Google owns YouTube.

"YouTube is the second largest search engine behind Google."

"YouTube is twenty five percent of all Google searches."

"72 hours of video are uploaded to YouTube every 60 seconds."

"More than 500 million hours of video are watched on YouTube everyday."

That, is crazy. Not to mention, because Google owns YouTube, just by having YouTube videos on your website it's going to improve your search engine optimization. Yes, we all love SEO.

So, just by filming videos, putting them on YouTube and then embedding those videos onto your website can improve your SEO and more likely to show up in Google searches.

The other reason why YouTube is so powerful is because...

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The Number One Reason To Use Social Media

On today's episode of Digital Champions, I'm gonna be talking about the number one reason that you should get involved with social media.

When it comes to social media, there is only one reason that you should be getting involved with it within your business and your professional personal pages. Do you know what that is?

It is to build relationships. That is what social media is all about! I have had the privilege of meeting people all over the country. And what happens is, I'll connect with them on social media and then be able to continue the relationship and strengthen it.

So what you can do, is you're turning one engagement or one time that you meet, into a longer-lasting relationship. You get to see what's going on in these people's lives. What do they like? What are their dislikes? The same thing goes for them.

You're getting people to know you. What are your likes? What are your dislikes? You're engaging with them. You're creating conversation off of their content when...

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The 3 Most Common Mistakes When Filming On Your Phone

On today's episode of Digital Champions, I'm gonna talk about some common mistakes that people make when filming a video on their phones.

1. Look Into The Lens

The first thing, and I see it all the time, all the time, it's absolutely insane. When you're filming a video, on your phone, don't look at the screen. Look at the lens!

When someone takes a picture of you, what do you look at? You're looking at the lens of the camera. However, we're in the realm of the selfie world and people have the tendency to just stare at themselves instead of looking at the lens on the camera. What does that do?

You're looking off-screen. If you wanna truly connect with your audience, you need to look directly at the lens. The same thing goes of just taking a selfie in general. Be sure to look at the lens because it makes a huge difference in connecting with your audience on a personal level. When you look at the lens it as if you're looking them right in the eyes. That's how you speak to somebody in...

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