Should You Outsource Social Media?

Should you outsource social media? (This includes allowing your franchise to handle your social as well.) Let's dive in!

Here's the thing when it comes to when companies outsource their social media. What often happens is that when you outsource social media to a company - there's a huge likelihood that you're having similar posts as all their other clients.

Is this what you want? Do you wanna be like everyone else?

I've seen this time and time again where home care companies hire a social media company beucase they don't want to deal with it and then they wonder why they don't get any results from it.

These agencies post the same exact content and if that is the case then you are wasting money!

If you're posing the same content as someone else, do you think that's gonna get results? No, we wanna be different, right?

When it comes to your social media, we need to be different! We need to do things that are going to stand out as well as properly represent our brands and...

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How To Measure Social Media Success (ROI)

You're told to post to social media, but how do you know it is working? On today's episode of Home Care Digital, we are talking about how to measure social media success.

1. Reach

The first way to measure social media success is through reach. Often, when we think about social media, we're checking out engagement, but the most important thing is how much of our content is getting in front of people that we want to see it. By looking at the business analytics on our pages, we can determine how many people are reaching with each post.

People may not always be liking, and commenting, but that doesn't mean that they're not seeing your content. Focusing on reach is a great place to really look at your data, and see how well it's performing to see which posts are doing well.

Then you can ask yourself...

  • What you could tweak?
  • What you could improve?
  • Can I replicate this?

2. Social Media Growth

The next thing you wanna look at is social media growth. Is your channel actually growing? Are...

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The Elder Care Tragedy Story That Never Happened

I am so proud to share this story!

However, it is even more important for you to create and share on your social media platforms. In today's episode of Digital Champions, I share the video you MUST create and post on Sept 22nd.

When you share this important info you will have the potential to save lives. To have that level of impact is truly what working in this amazing industry is all about. 

Do you know what event is on September 22nd?

Fall Prevention Awareness Day.

Now here's the thing...

When it comes to fall prevention, the majority of people do not know about preventing falls in the home. I love to share a story about when my grandmother needed care.

My dad had reached out and let me know that he had hired a company for home care. And the thing was, my dad was not aware of the industry. He didn't know certain things like fall prevention. And unfortunately the home care company that he had hired, didn't do a simple safety inspection to make sure that it...

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How To Market Your Business On Linked In

How many of you can relate to the opening clip? This isn't what I had in mind when people are sliding into my DMs. Linked In is a powerful tool, but I have made some mistakes over the years. On today's episode of Digital Champions, I discuss some key do's a don'ts to market you and your business successfully on Linked In.

As you can tell from that first outtake if you're on LinkedIn, you understand and you know exactly what I'm talking about, where people send you random messages about why you should buy their stuff and clicking in the link.

That doesn't work. You know that it doesn't work because you probably don't even read them, and if you do see it, you glance right over it. I've even reached out to people and asked them, "Does this even work?" My curious mind, I wanna know if it actually does work, and the truth of the matter is it does not work.

If you truly wanna make a difference on LinkedIn and you're sending messages, a great thing to do is actually target who you wanna...

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Why You Should Have A Personal Brand (Happy New Year!!)

New Year! New You! On today's episode of Digital Champions, I discuss why it is important to have a personal brand. I also talk about things you should and shouldn't post.

 

Hey everyone, on today's episode of Digital Champions, I'm gonna be talking about why you should have a personal brand.

New Year's a new you, it's never too late to reinvent yourself online. If you have a business page and you're posting stuff, that's great. But it's really important to also have a personal brand.

Now, it doesn't necessarily have to be a business personal brand page, but you should be posting regular content on your personal brand social media platforms. One of the reasons that you wanna do that is people get to know you on a more personal level when you're sharing things about you.

In previous episodes, I've talked about why you should connect with business contacts. Because it adds that know like trust factor. People wanna know who they're working with. What do you like, what are your...

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Merry Christmas! Should You Spend Money On Social Media Advertising?

Hello, everyone, Merry Christmas. On today's episode of Digital Champions, I'm gonna be talking about should you spend money on social media advertising?

 

 

The short answer, absolutely yes. No question, hands down, you should spend money on social media advertising. And you may be asking why?

Well, based on the algorithms of social media, all of them, they want you to spend money on their platforms. So if you have a business page, they are not showing your business page to audiences. Which is honestly a real bummer because people may have even liked your page and said "Hey, I like your content, I wanna see more of it." Yet they're still not seeing it.

So if you want to make sure that people are seeing your content, you want to spend some advertising dollars. Now, everyone has a different budget and it may be different for you. But a Christmas gift for you is to spend some money into social media advertising.

Now, one thing that often happens when people first start...

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How To Increase Social Media Engagement

On today's episode of Digital Champions, Nick talks about 3 effective ways to increase your engagement on social media.  

 

Hey everyone. On today's episode of Digital Champions, I'm gonna be talking about how to increase your social media engagement.

 

First off, I wanna say, Happy Thanksgiving, and I wanna take a moment to really just thank you. Thank you for taking the time to follow me, get engaged with me, reach out to me, and thank me for the content. It truly means the world to me, and it's absolutely amazing and almost overwhelming at times the amount of support that I've received.

 

So thank you, thank you, thank you. And to go into the lesson of giving thanks and improving social media engagement, that's what this is all about.

 

1. Thank Your Audience 

 

When somebody reaches out, when someone comments on one of your videos, what you can do is actually send them a personal message via messenger or direct message. And what...

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Why And How To Add Captions To Your Video On Social Media

On today's episode of Digital Champions, I'm gonna talk about why and how to add captions to your video.

Did you know that 85% of Facebook videos are watched without sound?

 

It is no question that people watch videos without sound. It makes sense. They're in different places. They don't want to disturb people. People don't always have their headphones. Maybe you're looking at lunch. Maybe you're looking at in the bathroom, although you shouldn't 'cause that's just not hygienic, okay.

 

People love to watch videos without sound. But also, you wanna think about the people that maybe can't hear. And that's where this can be really powerful.

 

A few weeks ago one of my clients actually got a phone call from someone that was that deaf. They actually had an interpreter on the phone that was translating them to the person and they were actually talking about how they watched a number of the videos because they have captions in the videos.

 

So aside from being able to...

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Why You Need A Face With Your Brand

On today's episode of Digital Champions, I'm gonna be talking about why you need to have a face with your brand.

 

Video has a lot of power, because it allows you to create a personal character or face with your brand.

Think about huge companies. Flo from Progressive, you see her face, she is the symbol. Geico, you see the gecko, they had the caveman. They had both of them. They're characters that reference, and you associate them with the brand and with the company.

Matthew McConaughey, from the Buick's commercials. When you think about it, who would you rather do business with, a logo or a face? And that's what it comes down to.

You wanna create a face with your brand because that's who people wanna do business with. People don't do business with companies, they do businesses with people! And that's why it is so critical to have video to increase that brand presence.

Now, this also works with photos that you're posting on social media in general. If you think about...

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What Is The Best Social Media Site?

On today's episode of Digital Champions I'm gonna be talking about what is the best social media site.

What is it? Drum roll please...

The best social media site is... YouTube.

Yep, YouTube. Did you guess that?

The reason why YouTube is the best social media site is because it is also a search engine. Yes and Google owns YouTube.

"YouTube is the second largest search engine behind Google."

"YouTube is twenty five percent of all Google searches."

"72 hours of video are uploaded to YouTube every 60 seconds."

"More than 500 million hours of video are watched on YouTube everyday."

That, is crazy. Not to mention, because Google owns YouTube, just by having YouTube videos on your website it's going to improve your search engine optimization. Yes, we all love SEO.

So, just by filming videos, putting them on YouTube and then embedding those videos onto your website can improve your SEO and more likely to show up in Google searches.

The other reason why YouTube is so powerful is because...

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