On today's episode of digital champions, I'm talking about how to grow your social media following.
What are the most effective ways to grow your social media following and this works for all the platforms, is personally directly inviting people to follow your channels. This can be very effective, I don't necessarily recommend that you directly invite them to every single one of your channels. You can, it may work, but it's more effective if you do one at a time.
You send out to some friends, "Hey, I'm really looking to build my YouTube subscribers, can you please subscribe?" Now you send out some Facebook messages, "Hey, I'm looking to grow my Facebook page, would you mind subscribing?"
The reason why a personal invite is so effective, it's 'cause you're taking the time to invite them and it's personal, and it's a lot harder to say no and it's not a big ask. To ask somebody to follow your page is a simple thing that they can do. And if you took the time to invite them personally...
We're taking off our invisibility cloak for this one! On today's episode of Digital Champions, I am talking about one of the biggest mistakes I see and what we can do to resolve it.
On today's episode of "Digital Champions," I'm gonna talk about who should be managing your social media. This is a two-part answer.
One of the common mistakes that I see is that people wanna outsource and have somebody else do their social media, but the problem is, when somebody else, if you're hiring a company that's going to post for you and be the voice for you, they're gonna sound like them or they're gonna sound like everybody else because they're trying to be generic, so that it fits for you. But that's exactly how to be invisible.
If you're just like everyone else, these cookie-cutter companies that post for you, it does not work. It's not your voice. It has to be you. It's your organization, your company. You wanna be the voice and show the vision and the mission and put everything into...
On today's episode of Digital Champions, I'm talking about how to make your marketing easier.
One of the most important questions that you need to ask yourself is, how much is your time worth? How much you would pay yourself per hour? What is it? $20 an hour, $100 an hour, $500 an hour?
Once you understand that price, you're gonna start to appreciate your time so much more, that when you see yourself working on tasks that you don't wanna be doing, that you could potentially have someone else do, then it's gonna start to make things a lot easier.
One thing I always see is business owners doing video editing themselves. You as the business owner should not be the one doing the video editing. Your time is so much more valuable.
And if you're charging $500 an hour per your time, and you're spending an hour doing some video editing, pretty simple math there, you're spending $500 for the amount of time that you're spending on that video, that could be easily outsourced to somebody...
THIS IS MARKETING!!! (I may be having too much fun making these videos. Sorry Alex. ) On today's episode of Digital Champions, I discuss the easiest way to create videos that also favors social media algorithms.
Ladies and gentlemen, This is Marketing.
What is the easiest way to create videos that also favors social media algorithms?
Answer: Going LIVE!
The thing that you wanna understand about creating live video, the first thing is, it comes off so much more organic, authentic because you're giving that behind the scenes look.
You're giving people that experience of what it's like, if they were just hanging out with you, versus this type of produced video where you're getting straight to the point, you're providing the content. So you give that people the behind the scenes.
You potentially make a mistake or fumble on your words, but people relate to that because you're a human and things happen. Those type of thing happens, when you're filming live.
I always tell this story...
On today's episode, I'm gonna be talking about how to make a viral video. All right, so you may be thinking, Nick, you've never created a viral video. You're right, but hold on one second because if you are trying to create a viral video, you need to hear this message!
Everyone wants to create this viral video and they think that that's going to make them powerful, that that's gonna make them feel good or that's gonna make them a bunch of money. If they only had more views, if they only had more followers, that's gonna make you feel better. It's not. It's not going to make you feel better. It's not going to have that impact.
And look, I don't mean to patronize. I have felt the same way. I have felt the same thing that you're feeling where you want more views, you want more followers, but at the end of the day, it's not gonna change how you feel.
And there's an important thing to understand when you're creating video for your business, that the views and the subscribers and...
You are not alone - I have felt the same way. Why should and would anyone listen to me? On today's episode of Digital Champions, I discuss How To Overcome Imposter Syndrome.
Now, the first thing that I wanna talk about is an objection that I often hear. Where people say "well I can't do that, somebody else is already doing it." Or" I'm not good enough to do this" "I don't know enough". I want you to think about something real quick.
You ever seen the movie catch Me If You Can with Leonardo DiCaprio? Yeah, based on a true story? Pretty funny movie, I know. And one of the things that happens in the movie is he actually teaches a college university class.
And what's really funny is when they ask him "how did you do this?" And he says "well I just stayed one chapter ahead." And that's all that you need to be able to do.
Understand that your audience needs to hear what you have to say. And you knowing 10% more than your audience or one chapter ahead is going to be super...
Video doesn't work if people don't see it! Based on the algorithms it is likely that the majority of your fans and followers will NOT see your content.
So what can you do? On this week's episode of Digital Champions, I tell you the steps to take and why now is the best time!
I'd like to share a quote by Henry Ford. And he says that "stopping advertising to save money is like stopping your clock to save time."
We are in a strange time right now, with everything going on with the virus. And now is not the time to stop your marketing effort. Now is the time to put more effort into it.
You can get your advertising dollars so much further during this time. T
1. Understanding the Facebook algorithms and social media algorithms.
It is a pay-to-play world. If you are spending time creating video, creating content, you wanna make sure it's seen. And more specifically, now with everything that's going on, the social media channels are flooded with COVID-19 content.
So we need to be...
I see this mistake often and can't help but share. You may even be someone who I have reached out to regarding this debated topic. You may think you know the answer, but the why is just as important.
On today's episode, I'm gonna be talking about whether or not your videos should be filmed horizontally or vertically.
As you can tell, you can probably guess that I highly, highly, highly encourage you to film horizontally.
Now, one of the common objectives that I often hear is that people say based on the platform, it's better to be vertical. And in some cases, that is right.
So basically, in other words, Instagram is a horizontal platform. So you're posting stuff on IGTV, vertical could be beneficial. On Facebook mobile, same thing. You're getting more scrolled screen when you film vertically.
However, the reason why I strongly, strongly, strongly recommend that you film horizontally is because it looks better on the other platforms to be better. Think about it.
We are in some strange and crazy times, however, there are some key strategies and tactics you should be doing right now! On today's episode of Digital Champions, I discuss How To Market Your Business During COVID19.
The first thing you wanna be doing is building relationships.
This is what it's all about, all right? So, I know a lot of people may not be spending money right now. So this is your opportunity to really start creating content and building a following, building your audience, communicating. There is a lot more people that are online right now. There's a lot of attention online.
People are at home, people are on social media. So this is a great opportunity for you to start building your audience to a higher level, expanding your reach, putting in new effects that are going to continue to help you later down the line. This is what it's all about. It's about building an audience.
But, in that, when you are building your audience, there's an important thing that you need...
On today's episode, I'm gonna be talking about where to post your videos on social media.
One of the most common mistakes that I see is people sharing their YouTube links on Facebook. It's like slapping Facebook right in the face. Facebook does not like YouTube, they're competitors.
Now I get it, I understand that you wanna get more YouTube views, so you can become YouTube famous and it helps with SEO. I get it, YouTube is great. It's a great resource and you should definitely have your videos on YouTube.
But when it comes to posting your videos, you wanna upload all of your videos organically to the specific platform. You don't wanna be mixing the platforms.
This means share your videos directly to Facebook, share your videos directly to YouTube, share your videos directly to IGTV. Make sure that all your videos are consistent, that's going to help you.
YouTube again, posting those links on Facebook, they hate it and it's gonna hurt you. Don't believe me?