On today's episode of Digital Champions, I'm talking about how to work smarter, not harder.
Isn't this something we all want? Working smarter, not harder, utilizing certain techniques and strategies, we can make this go a lot easier.
One of the common questions that I get is Nick, how can I add video to my marketing?
I don't have the time for video. I can't incorporate this into all the other things that I'm doing. Well, here's the short answer, you don't.
You don't add video, you make video your marketing strategy. This is how we work smarter, not harder. We create a marketing machine utilizing the power of video.
When you can create videos, it can become a full circle part of your marketing effort.
What do I mean?
Well, first thing is we are taking a video. In this case, my videos are three to five minutes long. So, we now have one video, one post that can now be put on our newsletter, on YouTube, on...
"Now, this is a story all about how my life got flipped turned upside down. Now, I'd like take a minute, just sit right there and tell you how I started making videos that I like to share."
How can we be different?
I've got news for you.
Your customer service, it's not your differentiator.
Your services, not your differentiator.
Your product, still no.
There's a better product out there. Better service out there than what you're offering. Better customer service out there, I promise you. Yep. Sorry. Yes, just the cold hard facts.
So what is your biggest differentiator?
It's you! You are the only thing that is different and unique about your business that no one else can ever replicate. No one else can compete with being you. You are unique in your own way. Even your twin brother if you had a twin brother is not like you. Cloning doesn't...
On today's episode of Digital Champions, I'm talking about how to be great on camera.
Such a question that I get asked so often. Nick, how are you so good on camera?
Well, for one, I've done this a lot, a lot more than you may even realize. It is all about practice.
Yes, practice is what makes you better on camera. It's not some magic trick that you can all of a sudden be amazing on camera.
It comes from continuously doing it. I wanna share this quick quote with you, alright? It's from Jim Edwards, and he says,
"The only way to be great is to first be good, the only way to be good is to first be bad, and the only way to be bad is first to try."
This is so powerful in understanding that if you want to get better at being on camera and wanna get better at filming and being on present, then we need to do it, we need to practice it.
We need to put it out there, get that exposure. That's the only...
On today's episode of "Digital Champions", I'm talking about what is the R.O.I. of social media?
Often I get this question when I'm speaking at events, people ask "what is the ROI of social media?"
Well, I have a few things that I want to go over about that specific topic.
The first thing is, do you put a number value on friends and relationships and contexts that you create?
No. And I know it sounds ridiculous, but this is to help to show you how to see social media. Understanding this question is an important aspect.
Social media is word of mouth and direct referrals. Social media allows you to utilize this power. Plus, you can't put a number on building relationships. It's not something that can be measured.
Now, that being said, there are other important things to understand about tracking your ROI and understanding where your business is coming from.
Utilizing Custom Links
For example, if you have a specific link in the bio...
On today's episode of Digital Champions, I'm talking about what not to do on your social media.
When I'm working with clients and seeing what other businesses are doing, I see that there are some common trends that people tend to do on social media.
1. Not Posting At All
Oh, big mistake. Social media is so powerful to be able to utilize, and build your audience, and create relationships. This is a huge mistake.
I understand that a lot of times it's because there's no system, there are no processes. This is what I do with my clients, and helping them to create systems in their businesses and in their social media so that they're not worrying about what to post, and then, they end up not doing anything, or they post a bunch at one time, and then they forget, and they don't have it because they don't have these things set in place.
Please do not make that mistake and not posting.
We want to make sure that we're creating a consistent schedule, that we...
On today's episode of Digital Champions, I'm talking about how to create a greater impact.
When it comes to social media, what do you post? What do you share? What type of video content do you create?
I focus on the three Es
So how can we focus on those three areas? But even better, rather than doing those individual three Es, how can we incorporate all three Es?
If you've seen my videos, you know that I try and entertain with some crazy effects or do some jokes throughout.
I try and empower you guys to do video, get out of your comfort zone, and make it happen. And then that last one, education, which is really the forefront, I am such a huge proponent of utilizing the power of education in your social media because that is what gets shared. People want to learn.
We have this natural instinct. Think about a child when they're growing up. They're always just looking, eyes wandering, trying to find, bringing in as much...
On today's episode of Digital Champions, I'm talking about what are some other videos that you can make for your business.
4. Recruiting Employees
This can be such a powerful tool if you're looking to hire more people for your organization. Highlighting your current employees and why they like to work for you, so similar to the video about your about video, you wanna do the same thing for your employees.
Why should someone work for you?
Not, hey! I have jobs! Yes, that can work depending on what it is. But at the same time, it can be so much more powerful to try and recruit people for the why. The best employees probably already have jobs.
So if you can properly reflect why your company is the best, and why this particular employee should come to you, because your other employees are so happy and they love working for you, that's gonna be your best recruiting tool. It's gonna be able to allow you to bring in better help and more...
There is so much more you can do with video! There is so much that I had to break it into 2 episodes. Check out Part 1 of What Types of Videos Should You Create For Your Business.
On today's episode of Digital Champions, I'm talking about what are some other videos that you can make for your business. I know, I talk a lot about content and there's a reason for it.
Focusing heavily on content is what people like to share. It's valuable, it provides something that people can learn from, that they are inspired from, and they want to share it.
If you're just talking about your services, it tends to be more on the sale-sy side and people don't like to share that. So coming from that place of education and coming from that place of value is gonna get much better results on a consistent basis and that should be the majority of your content.
Now, that being said, there are a ton of other uses that you can use video for.
1. Start With Why
The first thing is your about video. I always...
I hear you and I am here for you! In today's episode of Digital Champions, I discuss some of the frequently asked questions that I hear time and time again.
1. How often should you post your videos?
The short answer is, consistently.
Yes, whatever that number may be for you. Now the general recommended amount is once a week, but I understand that that can be a lot.
It's a lot of content to create, a lot of videos to put out, and it's more important that you're doing it consistently based on your availability and your time. So a good place to start is posting once every two weeks.
Now if you need to do it once every month, you can but I believe that once every two weeks is a good place to start. And then as you kind of get better at filming as you start to see the results that come from creating videos, then you can start to create more content and do it once every week.
But again, you'll get there, it takes time to get to that level where you're putting it out. It's more...
Does what you wear make a difference? Absolutely! On today's episode of Digital Champions, I discuss what to wear in your videos and why it's important to be consistent with your brand.
When it comes to choosing your attire, a big part of it is branding. This is why I wear the same thing every single time. I have my company shirt on, I wear my favorite blue jacket. This is part of my brand.
My viewers know that when you see me wearing this, you're getting video and digital marketing content. It's similar to how cartoon characters wear the same outfit every day.
So that's how you can be where this becomes part of your brand, part of your brand recognition. So if you decide to, let's say, be a speaker or you're going out marketing and you want to wear this, it becomes something that you're known for.
Now, the other side of that, it doesn't necessarily have to be the same thing, but the one thing that's beneficial about it being the same is that you don't have to...