The cold hard facts are that you are not an actor. Sorry. However, there is a better way. On today's episode of Digital Champions, I discuss the common question - Should You Create Scripts For Your Videos.
Often people ask me, do I script my videos? And the answer is no I don't.
And the reason being is, that is a lot of time and work to be writing word for word what I'm going to say. And the truth is, if you're an expert in your business, you should know what you are going to say. Most of the time we're designing our content based on what we know, we're supposed to be the experts. We should be able to talk about what it is that we know.
One of the big things that happens that I see with scripts is that people come off like they're reading and it's so obvious as you noticed in the beginning clip that I showed. It's so monotone and most people lacked the skills to do this successfully.
The truth is we're not actors, you're not an actor. It's very unlikely that you're gonna be...
Ohhhhh no!!!!! There was supposed to be a video today!! Have you ever had that thought? Or do you just film sporadically when you feel motivated? On today's episode of Digital Champions, I discuss How To Create Videos More Effectively.
Well, it's pretty simple...
Plan. Plan. Plan. Plan.
Yes, planning is key.
There are a few things that I wanna go over that is gonna make it so much easier for you to be more effective and it's all focused on planning your filming.
1. Batch Your Filming
Filming multiple videos at one time is an absolute must for you to be able to create content consistently while saving time. That way you only have to set up your studio once.
This was my ninth video filmed on the day of recording this episode. Now, you don't necessarily have to film nine, but generally, I recommend you do film six to eight, as you can tell, I'm an overachiever, but you wanna make sure that you're batching at least a good amount based on how quickly you can get them out.
I see this mistake all the time - using a personal page for their business. On today's episode of Digital Champions, I discuss why it is so important for you to be using a business page instead of your personal page.
This is one of the most common mistakes that I've see people doing, where they're consistently trying to build their brand or build their business on their personal pages. By far no question, it is critical that you build your business on a business page.
The reason why a lot of people have a tendency to want to do it on their personal page is that they're getting more likes, they're getting more engagement on their personal page because the algorithms favor the personal accounts over the business accounts unless you're paying money. If you've watched a lot of my videos, you know that paying to play is always a good strategy in spending some advertising dollars.
Nick, what do you mean?
You just said the algorithms better on the personal pages but I should share...
On today's episode of digital champions, I'm talking about how to grow your social media following.
What are the most effective ways to grow your social media following and this works for all the platforms, is personally directly inviting people to follow your channels. This can be very effective, I don't necessarily recommend that you directly invite them to every single one of your channels. You can, it may work, but it's more effective if you do one at a time.
You send out to some friends, "Hey, I'm really looking to build my YouTube subscribers, can you please subscribe?" Now you send out some Facebook messages, "Hey, I'm looking to grow my Facebook page, would you mind subscribing?"
The reason why a personal invite is so effective, it's 'cause you're taking the time to invite them and it's personal, and it's a lot harder to say no and it's not a big ask. To ask somebody to follow your page is a simple thing that they can do. And if you took the time to invite them personally...
We're taking off our invisibility cloak for this one! On today's episode of Digital Champions, I am talking about one of the biggest mistakes I see and what we can do to resolve it.
On today's episode of "Digital Champions," I'm gonna talk about who should be managing your social media. This is a two-part answer.
One of the common mistakes that I see is that people wanna outsource and have somebody else do their social media, but the problem is, when somebody else, if you're hiring a company that's going to post for you and be the voice for you, they're gonna sound like them or they're gonna sound like everybody else because they're trying to be generic, so that it fits for you. But that's exactly how to be invisible.
If you're just like everyone else, these cookie-cutter companies that post for you, it does not work. It's not your voice. It has to be you. It's your organization, your company. You wanna be the voice and show the vision and the mission and put everything into...
On today's episode of Digital Champions, I'm talking about how to make your marketing easier.
One of the most important questions that you need to ask yourself is, how much is your time worth? How much you would pay yourself per hour? What is it? $20 an hour, $100 an hour, $500 an hour?
Once you understand that price, you're gonna start to appreciate your time so much more, that when you see yourself working on tasks that you don't wanna be doing, that you could potentially have someone else do, then it's gonna start to make things a lot easier.
One thing I always see is business owners doing video editing themselves. You as the business owner should not be the one doing the video editing. Your time is so much more valuable.
And if you're charging $500 an hour per your time, and you're spending an hour doing some video editing, pretty simple math there, you're spending $500 for the amount of time that you're spending on that video, that could be easily outsourced to somebody...
THIS IS MARKETING!!! (I may be having too much fun making these videos. Sorry Alex. ) On today's episode of Digital Champions, I discuss the easiest way to create videos that also favors social media algorithms.
Ladies and gentlemen, This is Marketing.
What is the easiest way to create videos that also favors social media algorithms?
Answer: Going LIVE!
The thing that you wanna understand about creating live video, the first thing is, it comes off so much more organic, authentic because you're giving that behind the scenes look.
You're giving people that experience of what it's like, if they were just hanging out with you, versus this type of produced video where you're getting straight to the point, you're providing the content. So you give that people the behind the scenes.
You potentially make a mistake or fumble on your words, but people relate to that because you're a human and things happen. Those type of thing happens, when you're filming live.
I always tell this story...
On today's episode, I'm gonna be talking about how to make a viral video. All right, so you may be thinking, Nick, you've never created a viral video. You're right, but hold on one second because if you are trying to create a viral video, you need to hear this message!
Everyone wants to create this viral video and they think that that's going to make them powerful, that that's gonna make them feel good or that's gonna make them a bunch of money. If they only had more views, if they only had more followers, that's gonna make you feel better. It's not. It's not going to make you feel better. It's not going to have that impact.
And look, I don't mean to patronize. I have felt the same way. I have felt the same thing that you're feeling where you want more views, you want more followers, but at the end of the day, it's not gonna change how you feel.
And there's an important thing to understand when you're creating video for your business, that the views and the subscribers and...
You are not alone - I have felt the same way. Why should and would anyone listen to me? On today's episode of Digital Champions, I discuss How To Overcome Imposter Syndrome.
Now, the first thing that I wanna talk about is an objection that I often hear. Where people say "well I can't do that, somebody else is already doing it." Or" I'm not good enough to do this" "I don't know enough". I want you to think about something real quick.
You ever seen the movie catch Me If You Can with Leonardo DiCaprio? Yeah, based on a true story? Pretty funny movie, I know. And one of the things that happens in the movie is he actually teaches a college university class.
And what's really funny is when they ask him "how did you do this?" And he says "well I just stayed one chapter ahead." And that's all that you need to be able to do.
Understand that your audience needs to hear what you have to say. And you knowing 10% more than your audience or one chapter ahead is going to be super...
Video doesn't work if people don't see it! Based on the algorithms it is likely that the majority of your fans and followers will NOT see your content.
So what can you do? On this week's episode of Digital Champions, I tell you the steps to take and why now is the best time!
I'd like to share a quote by Henry Ford. And he says that "stopping advertising to save money is like stopping your clock to save time."
We are in a strange time right now, with everything going on with the virus. And now is not the time to stop your marketing effort. Now is the time to put more effort into it.
You can get your advertising dollars so much further during this time. T
1. Understanding the Facebook algorithms and social media algorithms.
It is a pay-to-play world. If you are spending time creating video, creating content, you wanna make sure it's seen. And more specifically, now with everything that's going on, the social media channels are flooded with COVID-19 content.
So we need to be...