How To Increase Caregiver Show Up and Avoid Getting Ghosted

Tired of applicants applying and then just disappearing?

Yes, I know that you have been there.

Rachel Gartner, owner and CEO of Carework, talks about how you can increase your show up rate so that you can continue to drive results, and get more applicants that actually are hired. This is crucial so that you can service more clients for your home care business.

Let's dive in!

 Learn more about Rachel and CareWork here:

Tips on Increasing Caregiver Show Up and Avoid Getting Ghosted 

One of the biggest things within this industry when it comes to recruiting caregivers for your business is the show up rate and people not showing up.

So what can owners do to really increase that show up rate and avoid getting ghosted?

Let’s first clarify that there are two places where people are getting ghosted or having a lot of no shows: 

  1. The interviews
  2. Raising your pay or raising your sign on incentives

A lot of what we're seeing right now in 2022...

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How Many Caregiver Applicants Do You Need To Be Successful? With Special Guest Rachel Gartner

Want to get more applicants? But how many applicants do you actually need in order to help your business grow and flourish? On today's episode, we welcome Rachel Gartner from Carework to help you determine what it looks like to be successful.


How Many Caregiver Applicants Do You Need?

When it comes to running Indeed ads or any type of ads for recruiting applicants or caregivers, it is important to know how many applicants you need to be successful.

So this number, like every data point in recruiting, varies based on the agency in the market.

One of the first things people will realize is:

“I need more applicants if I'm a larger agency and I want to hire more.”

“I need fewer applicants if I'm a smaller agency and I'm not hiring as much.”

But what they don't think about is the number of applicants it takes you to get a hire is completely different.

There are some agencies where it takes them a lot of applicants to get a single hire....

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Indeed Ads: How Much Should Home Care Businesses Be Spending? With Special Guest Rachel Gartner

Using Indeed to get caregivers?

Most agencies are and it is one of the top sources, but it can get costly. On today's episode, we welcome caregiver recruiting expert and owner of Carework Rachel Gartner.

Let’s talk about Indeed.

As we’ve discussed in our previous posts, Indeed is such an amazing resource to use to get applicants for your business.

However, you may be asking how much money you should be spending to get your desired results.

In this post, Rachel Gartner, a caregiver recruiting expert from Carework will give us her insights to answer that.

So, let's dive in.

How Much Should Home Care Business Owners Be Spending on Indeed when Attracting Caregivers?

If you spend $600 a month, you're going to meet your hiring goals or whatever it is if you spend this amount per month.

You might be surprised, but there is not an answer that will work for everybody.

Keep in mind that  everybody's markets are different, as well as their appeal to applicants. In addition,...

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What Caregivers REALLY Want! (Hint: it's not money)

What do they want?

To successfully recruit (and retain) caregivers - we have to know what they want.

Here's a hint: it's not money!! Here is what they really want...

There’s no doubt that you need caregivers.

But here's the thing.

They don't want more money.

You might be thinking:

“What? No way!”

“Are you serious?”

“What do I mean?”


The truth is, caregivers don't want more money.

They want what money can buy them. Agreed?

The same thing goes with you. You don't want more money.

You want what money can buy you. Car, home, food, freedom.

So, we need to understand that each particular caregiver wants something different in what they're doing with their money.

And so when we understand what it is that they want, we can then better attract and help them to achieve their goals..

More money is not always the answer.

They want the tools and resources so that they can achieve their goals.

It's not just about that dollar amount.


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How To Set Yourself Apart In A Caregiver Shortage World with Aaron Osgood from impowered

You have to be different! But how?

We conclude our 3 part series with Aaron Osgood as he shares the key steps to differentiating yourself from other agencies in your territory during this caregiver shortage.

To learn more about how impowered can help your agency - click here

Missed Earlier Episodes? Click Here For Part 1 Click Here For Part 2


You might be wondering how you can stand out in a crowded market with so many people and high demand, but such a limited supply?

Tips on How To Set Yourself Apart in this Caregiver Shortage World

How you set yourself apart is a way of saying that we want you to have more impact as a caregiver. We're also going to reward you with pay.

It's simple, but that is literally it.

One approach to recruiting that a lot of people talk about, but a lot of people don't always do, is rehiring people that previously worked for your company.

When you go and rehire those past caregivers, you need to have a competitive advantage that you're...

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The Secrets To Caregiver Retention in 2022 with Special Guest Aaron Osgood from impowered

Caregiver Retention Secrets REVEALED!!

Today, we welcome back special guest Aaron Osgood from impowered to share his insider strategies to increasing your caregiver retention rate.

To learn more about how impowered can help your agency - click here

In the previous post, we discussed recruitment and its importance when it comes to the home care industry.

But the other side of this is retention.

It’s imperative to know how we can retain more of our caregivers.

Today, Aaron Osgood, the founder of Impowered will discuss the key retention techniques and strategies that are working in today's industry.


1. Have tools that bring caregivers together and help them feel more connected.

One key area a lot of people talk about is caregiver isolation.

Part of it is knowing how you can bring caregivers together and help them feel more connected. 

Be aware of what tools you have to bring them together and have them communicate with each other.


2. Leverage mentorship


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How To Pay Caregivers More WITHOUT Giving Raises with Special Guest Aaron Osgood from impowered

Wait more??

When it comes to finding and keeping caregivers it continues to get more and more difficult. The cost per hire and retention continues to climb and you can't just keep giving them raises. So what can you do?

There is a solution! I am so excited to announce that Digital Champions has partnered up with Aaron Osgood from Empowered to help you recruit and retain more caregivers. Have a listen while Aaron shares how you can pay your caregivers more WITHOUT raises.

To learn more about how impowered can help your agency - click here

Do you want to pay your caregivers more? Of course, you do!

However, we don't want to just be throwing out money, salaries, or constant raises.

But what if there was a way to pay them more money, not just from inflation and salary increases?

In today’s post, Aaron Osgood, founder of Impowered will talk about how we can pay our caregivers more money.

1. impowered Approach

According to Aaron, one of the best ways is through an empowerment...

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Home Care Video Hacks When Recording Video For The First Time

Does this sound like you??

You go to make your first video, record it, watch it and then are not happy. Then you record it again, same result. Then a third time, same result.

I see it time and time again people struggle with recording their first video over and over again then eventually give up and never post it.

Here are some quick video hacks you can start doing to make better content when recording for the first time. 

One of the most common challenges of marketers is recording videos for the first time.  Do you ever hit that record button and then start talking and you just keep fumbling and you can't get your words out? For most beginners, this is really a struggle.

And then you're like, “I give up. I don't want to do video anymore.”

You might have tried it several times and thought it's just not working for you.

I've been there. So, I totally understand.

I know that sometimes it can be hard when you're first getting started with videos.


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5 Reasons Your Home Care Social Media Isn't Working

Social not getting results?

It could be because one of these 5 reasons...

P.S. It's not too late to sign up for The Home Care Social Media Workshop happening Sept 13th to the 16th.

When it comes to your business, you will always hear that social media is an amazing tool not to be missed.

And I am one of the big proponents of that. In fact, I encourage you to use social media.

However, there are times when you’re motivated and then you do some posts. You share it to your followers and wait for the results.

The next thing you know, it falls flat. You then lose that flare of motivation you had before.

As a result, you don't post for six months, right? 

Well, let me tell you this. That's not going to help you. That's not going to get results!


Top Reasons Your Home Care Social Media Isn't Working

So today on Home Care Digital, we're talking about the 5 reasons why your home care social

media isn't working.

1. Heavy focusing on...

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Home Care Stats You Need To Know Part 3: Retention

The Finale... RETENTION!

We conclude this 3 part series of Home Care Stats Your Need To Know and this is the most important one! The truth is that recruitment is a waste of time if you can't retain them. Let's dive in!

P.S. Did you hear about the upcoming Home Care Social Media Workshop? Click Here To Learn More

Welcome to Part 3 of the series, “Home Care Stats You Need to Know”. We’ve already discussed Part 1: Marketing and Part 2: Recruitment.

So, you spend all this effort trying to recruit caregivers, but what about retention?

As we all know, retention is a critical and essential factor in the home care industry.

That is why, on today's episode of Home Care Digital, we're going to dive into some more Home Care Benchmarking Studies. This is an incredible report with so many amazing stats.

For today’s blog, it’s all about understanding retention, which plays a huge part in everything that we're doing.

If we're just recruiting people and then they...

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