Time and time again home care businesses wonder why they are struggling. The problem is that every home care company offers the same services. Which in some cases means prospects are only shopping for price.
So what can you do to stand out?
FREE Training: Social Media Success - Click Here
When it comes to marketing your business you want to be different and you have to stand out.
In Home Care, your competitors offer the same services as you, so how can you be different when you're offering the same services as everyone else?
Establish Your Specialization/Niche
One example that many of my clients focus on is being an expert in Dementia.
Are you good at dementia?
Is that something that you want to be known for?
It is critical that you choose something to specialize in so that you can establish a differentiation from competitors in your area.
Objections To Specialization
Yes, we want to help people, but when there's so many options and...
As a home care business owner you are told to post to social media but what often happens is you start making a bunch of posts and then don't post for a months. Let's dive into how often you should post.
The first thing is consistency!
Consistency, Consistency, Consistency
That is the most important thing is that you are consistent. Often I see many homecare
businesses owners that don't have a plan, don't have a strategy, and are just sporadically posting.
It is essential that you are doing it in a regular basis!
We want to avoid posting five days in a row and then not posting for in three months.
That's not gonna work!
We need to remain consistent, so less is more. I would rather you actually create less content and do it consistently rather than trying to do too much and not being able to do it consistently.
IMPORTANT: DO NOT DO
I know that recruitment is a huge part but I see many owners who are damaging their social media because they are just...
You spend all this time trying to drive prospects to your website, but are you generating leads and sales. So how can you increase conversions to turn those viewers into clients?
On today's episode of Home Care Digital, we're talking about how to increase website conversions. The first thing we need to discuss is what is a conversion?
There's multiple forms of conversions, and in this case, we're talking about a leads.
A lead is someone who may eventually become a client as well as from a sales perspective is the data, which is what we're talking about. And so in this particular situation, when I'm talking about a lead and a conversion, I'm talking about somebody coming to your website and giving you their information.
Now, to be clear, that does not necessarily mean, all right, that you're specifically doing a contact us form, right? A lot of times when we think about leads, we're only thinking about it as a contact us form because so many home care business...
Here is a breakdown of the episode...
Technology can be your best friend when used to your advantage! It helps to be more productive and efficient! It can also save you time and money! We all want that, don't we?
FREE Training: Social Media Success - watch it here!
On today's episode of Home Care Digital, we're talking about the best tech tools for busy owners and entrepreneurs.
1. Digital Calendar
The first one is you have to have a calendar. This is an essential! It can be digital calendar or physical calendar, however, I recommend digital. We're in a new age.
Even if you are not used to a digital calendar, it's time to get on board. I understand wanting to write things down and having it somewhere you see it everyday. I use both because there are certain things that I like to write down.
Having a digital calendar allows us to do so much more and I'm going to talk about why later on in this post.
When we have a calendar and we are using it, we're able to stay on top of our tasks, we're able to stay...
Should you outsource social media? (This includes allowing your franchise to handle your social as well.) Let's dive in!
Here's the thing when it comes to when companies outsource their social media. What often happens is that when you outsource social media to a company - there's a huge likelihood that you're having similar posts as all their other clients.
Is this what you want? Do you wanna be like everyone else?
I've seen this time and time again where home care companies hire a social media company beucase they don't want to deal with it and then they wonder why they don't get any results from it.
These agencies post the same exact content and if that is the case then you are wasting money!
If you're posing the same content as someone else, do you think that's gonna get results? No, we wanna be different, right?
When it comes to your social media, we need to be different! We need to do things that are going to stand out as well as properly represent our brands and...
Recruit more caregivers using video WITHOUT being on camera. How? Check it out!
When it comes to attracting caregivers, and actually getting them to apply, we want conversions! We want them to apply when they come to our application pages, job postings, etc.
Why should they choose you? What makes you so different? What makes you special?
The thing is, if you're talking about yourself, brag, brag, brag, "We're the best, we're the best, we're the best," eh, everyone's saying that.
According to Forbes, "70% of marketing professionals report that video converts better than any other medium."
So, having a video on your application page is going to increase conversions and quality applicants wanting to work with you.
Plus, viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text.
If we share and explain similar things that are already on our pages in video - that will make you different! It's going to increase conversions by...
I had the privilege of speaking with my good friend, John Duffin from Duffin Media, about my journey as a public speaker, moving to San Diego, and building my business.
Talking in front of people may not have started the way you would have thought.
Have a listen!
This will change how you connect and collaborate with referrals sources to get more referrals. Have a listen!
The number one thing when it comes to home care is understanding that this business is about building relationships. If we're being honest, all businesses are about building relationships. It's an essential piece of growing any business no matter what business you are in. I love this quote...
"The quality of your life is determined by the quality of your relationships. The quality of your business is no different." - Harvey McKay
Building relationships is a fundamental piece of how we're leveraging what we're doing and how we're getting referrals. So what can we do in order to establish these relationships, to get people to know us, aside from let's say networking events?
We can actually create our own networking opportunity by having a show! It be a podcast or a video series is one of the greatest ways for you to make new connections as well as creating great marketing...
Social media is a big waste of time...
If it doesn't generate results!
On today's episode of Homecare Digital, we're talking about one simple thing you can do to get better results on the content you share.
When it comes to social media, we want results. That's the most important thing.
So what can we do to increase our results?
One of the best pieces of your marketing is utilizing your face. Yes, your smiling face. People love to see it. People are following your page because they know you to some capacity.
Your face is your best marketing tool in leveraging it because you are your brand. You are the reason that people are following you. When your face shows up on their news feed, they go, "Hey, I know that person." And so the more that we can incorporate you as the owner, you as the marketer, members of your team into your social media, the more that people are gonna be scrolling through the newsfeed and say, "Hey, I know that person - like, comment, engage."
The more that...