On today's episode of Digital Champions, I'm talking about how to create a greater impact.
When it comes to social media, what do you post? What do you share? What type of video content do you create?
I focus on the three Es
So how can we focus on those three areas? But even better, rather than doing those individual three Es, how can we incorporate all three Es?
If you've seen my videos, you know that I try and entertain with some crazy effects or do some jokes throughout.
I try and empower you guys to do video, get out of your comfort zone, and make it happen. And then that last one, education, which is really the forefront, I am such a huge proponent of utilizing the power of education in your social media because that is what gets shared. People want to learn.
We have this natural instinct. Think about a child when they're growing up. They're always just looking, eyes wandering, trying to find, bringing in as much...
On today's episode of Digital Champions, I'm talking about what are some other videos that you can make for your business.
4. Recruiting Employees
This can be such a powerful tool if you're looking to hire more people for your organization. Highlighting your current employees and why they like to work for you, so similar to the video about your about video, you wanna do the same thing for your employees.
Why should someone work for you?
Not, hey! I have jobs! Yes, that can work depending on what it is. But at the same time, it can be so much more powerful to try and recruit people for the why. The best employees probably already have jobs.
So if you can properly reflect why your company is the best, and why this particular employee should come to you, because your other employees are so happy and they love working for you, that's gonna be your best recruiting tool. It's gonna be able to allow you to bring in better help and more...
There is so much more you can do with video! There is so much that I had to break it into 2 episodes. Check out Part 1 of What Types of Videos Should You Create For Your Business.
On today's episode of Digital Champions, I'm talking about what are some other videos that you can make for your business. I know, I talk a lot about content and there's a reason for it.
Focusing heavily on content is what people like to share. It's valuable, it provides something that people can learn from, that they are inspired from, and they want to share it.
If you're just talking about your services, it tends to be more on the sale-sy side and people don't like to share that. So coming from that place of education and coming from that place of value is gonna get much better results on a consistent basis and that should be the majority of your content.
Now, that being said, there are a ton of other uses that you can use video for.
1. Start With Why
The first thing is your about video. I always...
I hear you and I am here for you! In today's episode of Digital Champions, I discuss some of the frequently asked questions that I hear time and time again.
1. How often should you post your videos?
The short answer is, consistently.
Yes, whatever that number may be for you. Now the general recommended amount is once a week, but I understand that that can be a lot.
It's a lot of content to create, a lot of videos to put out, and it's more important that you're doing it consistently based on your availability and your time. So a good place to start is posting once every two weeks.
Now if you need to do it once every month, you can but I believe that once every two weeks is a good place to start. And then as you kind of get better at filming as you start to see the results that come from creating videos, then you can start to create more content and do it once every week.
But again, you'll get there, it takes time to get to that level where you're putting it out. It's more...
Does what you wear make a difference? Absolutely! On today's episode of Digital Champions, I discuss what to wear in your videos and why it's important to be consistent with your brand.
When it comes to choosing your attire, a big part of it is branding. This is why I wear the same thing every single time. I have my company shirt on, I wear my favorite blue jacket. This is part of my brand.
My viewers know that when you see me wearing this, you're getting video and digital marketing content. It's similar to how cartoon characters wear the same outfit every day.
So that's how you can be where this becomes part of your brand, part of your brand recognition. So if you decide to, let's say, be a speaker or you're going out marketing and you want to wear this, it becomes something that you're known for.
Now, the other side of that, it doesn't necessarily have to be the same thing, but the one thing that's beneficial about it being the same is that you don't have to...