You are not alone - I have felt the same way. Why should and would anyone listen to me? On today's episode of Digital Champions, I discuss How To Overcome Imposter Syndrome.
Now, the first thing that I wanna talk about is an objection that I often hear. Where people say "well I can't do that, somebody else is already doing it." Or" I'm not good enough to do this" "I don't know enough". I want you to think about something real quick.
You ever seen the movie catch Me If You Can with Leonardo DiCaprio? Yeah, based on a true story? Pretty funny movie, I know. And one of the things that happens in the movie is he actually teaches a college university class.
And what's really funny is when they ask him "how did you do this?" And he says "well I just stayed one chapter ahead." And that's all that you need to be able to do.
Understand that your audience needs to hear what you have to say. And you knowing 10% more than your audience or one chapter ahead is going to be super...
Video doesn't work if people don't see it! Based on the algorithms it is likely that the majority of your fans and followers will NOT see your content.
So what can you do? On this week's episode of Digital Champions, I tell you the steps to take and why now is the best time!
I'd like to share a quote by Henry Ford. And he says that "stopping advertising to save money is like stopping your clock to save time."
We are in a strange time right now, with everything going on with the virus. And now is not the time to stop your marketing effort. Now is the time to put more effort into it.
You can get your advertising dollars so much further during this time. T
1. Understanding the Facebook algorithms and social media algorithms.
It is a pay-to-play world. If you are spending time creating video, creating content, you wanna make sure it's seen. And more specifically, now with everything that's going on, the social media channels are flooded with COVID-19 content.
So we need to be...
I see this mistake often and can't help but share. You may even be someone who I have reached out to regarding this debated topic. You may think you know the answer, but the why is just as important.
On today's episode, I'm gonna be talking about whether or not your videos should be filmed horizontally or vertically.
As you can tell, you can probably guess that I highly, highly, highly encourage you to film horizontally.
Now, one of the common objectives that I often hear is that people say based on the platform, it's better to be vertical. And in some cases, that is right.
So basically, in other words, Instagram is a horizontal platform. So you're posting stuff on IGTV, vertical could be beneficial. On Facebook mobile, same thing. You're getting more scrolled screen when you film vertically.
However, the reason why I strongly, strongly, strongly recommend that you film horizontally is because it looks better on the other platforms to be better. Think about it.
We are in some strange and crazy times, however, there are some key strategies and tactics you should be doing right now! On today's episode of Digital Champions, I discuss How To Market Your Business During COVID19.
The first thing you wanna be doing is building relationships.
This is what it's all about, all right? So, I know a lot of people may not be spending money right now. So this is your opportunity to really start creating content and building a following, building your audience, communicating. There is a lot more people that are online right now. There's a lot of attention online.
People are at home, people are on social media. So this is a great opportunity for you to start building your audience to a higher level, expanding your reach, putting in new effects that are going to continue to help you later down the line. This is what it's all about. It's about building an audience.
But, in that, when you are building your audience, there's an important thing that you need...
On today's episode, I'm gonna be talking about where to post your videos on social media.
One of the most common mistakes that I see is people sharing their YouTube links on Facebook. It's like slapping Facebook right in the face. Facebook does not like YouTube, they're competitors.
Now I get it, I understand that you wanna get more YouTube views, so you can become YouTube famous and it helps with SEO. I get it, YouTube is great. It's a great resource and you should definitely have your videos on YouTube.
But when it comes to posting your videos, you wanna upload all of your videos organically to the specific platform. You don't wanna be mixing the platforms.
This means share your videos directly to Facebook, share your videos directly to YouTube, share your videos directly to IGTV. Make sure that all your videos are consistent, that's going to help you.
YouTube again, posting those links on Facebook, they hate it and it's gonna hurt you. Don't believe me?
You know what really makes me angry? When people try to be like everyone else. If you want to stand out, you need to be willing to be different. On today's episode of Digital Champions, I discuss How To Stand Out Online. HULK SMASH!!!
You can tell that there's a little craziness that goes on in my head. But the idea is to stand out. Now, when it comes to you, you don't necessarily have to rip your shirt off and jump off screens like the mad Hulk, but you can do things that are creative that's gonna help you stand out.
Do things that are gonna separate you from other people. Think creatively. Be different. You have to be willing to step out and do something that other people maybe aren't willing to do.
I took this message from one of my mentors named Steve. He always says, "Risk being the fool." And I absolutely love that. And I think I've been doing it pretty well. You may agree.
You may not even agree that what I'm doing is right or professional. But...
I got jokes I know, but this episode is about putting your best foot forward. Setting the scene for your videos can make all the difference. On today's episode of Digital Champions I discuss some of your options.
The most important thing is that people can see you. You wanna stand out. You wanna be more showing than what's in there.
So generally I recommend a clean background, something that's very simple, something that is gonna be just you and a background.
Yes, you can do your office which sometimes people do, but what I've found sometimes is people have personal information or other people's personal information in the background. So if you do choose to do your office, make sure that you get rid of that information. You want things to be simple and clean. Generally, I like the plain background.
Think about Apple. They got that simple, white background where it's like hey, I'm a PC, hey, I'm a Mac. Do you remember those videos? Yeah, they worked. They're clean. They're simple....
The devil is in your ear , but don't worry I am here to help. In today's episode, I discuss overcoming that negative voice and when you should start making videos.
You may be asking yourself, "Nick, you got a devil on your shoulder. "Where's the other guy?" Well, the truth of the matter is, it wasn't the devil. Unfortunately, it's your subconscious. It's your inner self telling you not to do these things, of why you can't do these things. But I'm here to tell you that you can and you can overcome it.
Don't listen to that voice. There are people out there that need to hear your message. You can't worry about all these little things. And worrying about what people are saying, and what people are gonna think about you. Video can do amazing things for you, your brand, your business.
And it's gonna help you change as a person and just being able to understand, to step out, step out of your comfort zone, and feel what that feels like. It's an amazing thing when you start doing...