On today's episode of Digital Champions, I'm talking about how to work smarter, not harder.
Isn't this something we all want? Working smarter, not harder, utilizing certain techniques and strategies, we can make this go a lot easier.
One of the common questions that I get is Nick, how can I add video to my marketing?
I don't have the time for video. I can't incorporate this into all the other things that I'm doing. Well, here's the short answer, you don't.
You don't add video, you make video your marketing strategy. This is how we work smarter, not harder. We create a marketing machine utilizing the power of video.
When you can create videos, it can become a full circle part of your marketing effort.
What do I mean?
Well, first thing is we are taking a video. In this case, my videos are three to five minutes long. So, we now have one video, one post that can now be put on our newsletter, on YouTube, on...
"Now, this is a story all about how my life got flipped turned upside down. Now, I'd like take a minute, just sit right there and tell you how I started making videos that I like to share."
How can we be different?
I've got news for you.
Your customer service, it's not your differentiator.
Your services, not your differentiator.
Your product, still no.
There's a better product out there. Better service out there than what you're offering. Better customer service out there, I promise you. Yep. Sorry. Yes, just the cold hard facts.
So what is your biggest differentiator?
It's you! You are the only thing that is different and unique about your business that no one else can ever replicate. No one else can compete with being you. You are unique in your own way. Even your twin brother if you had a twin brother is not like you. Cloning doesn't...
On today's episode of Digital Champions, I'm talking about how to be great on camera.
Such a question that I get asked so often. Nick, how are you so good on camera?
Well, for one, I've done this a lot, a lot more than you may even realize. It is all about practice.
Yes, practice is what makes you better on camera. It's not some magic trick that you can all of a sudden be amazing on camera.
It comes from continuously doing it. I wanna share this quick quote with you, alright? It's from Jim Edwards, and he says,
"The only way to be great is to first be good, the only way to be good is to first be bad, and the only way to be bad is first to try."
This is so powerful in understanding that if you want to get better at being on camera and wanna get better at filming and being on present, then we need to do it, we need to practice it.
We need to put it out there, get that exposure. That's the only...
On today's episode of "Digital Champions", I'm talking about what is the R.O.I. of social media?
Often I get this question when I'm speaking at events, people ask "what is the ROI of social media?"
Well, I have a few things that I want to go over about that specific topic.
The first thing is, do you put a number value on friends and relationships and contexts that you create?
No. And I know it sounds ridiculous, but this is to help to show you how to see social media. Understanding this question is an important aspect.
Social media is word of mouth and direct referrals. Social media allows you to utilize this power. Plus, you can't put a number on building relationships. It's not something that can be measured.
Now, that being said, there are other important things to understand about tracking your ROI and understanding where your business is coming from.
Utilizing Custom Links
For example, if you have a specific link in the bio...
On today's episode of Digital Champions, I'm talking about what not to do on your social media.
When I'm working with clients and seeing what other businesses are doing, I see that there are some common trends that people tend to do on social media.
1. Not Posting At All
Oh, big mistake. Social media is so powerful to be able to utilize, and build your audience, and create relationships. This is a huge mistake.
I understand that a lot of times it's because there's no system, there are no processes. This is what I do with my clients, and helping them to create systems in their businesses and in their social media so that they're not worrying about what to post, and then, they end up not doing anything, or they post a bunch at one time, and then they forget, and they don't have it because they don't have these things set in place.
Please do not make that mistake and not posting.
We want to make sure that we're creating a consistent schedule, that we...