How To Elevate Your Brand

digital champions Nov 18, 2020

On today's episode of Digital Champions, I'm talking about how to elevate your brand, brand, brand, brand, brand, what does brand mean? What does branding mean? So I'd like to share this definition with you.

Branding, the promotion of a particular product or company by means of advertising and distinctive design, distinctive design. That is branding, how are we incorporating all of our marketing that we have a distinctive design? So what does that mean? It means that all of our posts are incorporating our colors, incorporating our fonts, these are things that you want to know.

You wanna know the exact color of your font so that you can utilize that into your marketing materials. You want those colors to be consistent, your logo is the biggest part of your brand. So the more that you're incorporating your colors, everything should be consistent so that when somebody see this those colors, they know it's you.

I have this very vibrant big blue which is very loud and very clear but it...

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How To Make Social Media Easy

digital champions Nov 09, 2020

On today's episode of Digital Champions, I'm talking about how to make social media easier. Well, this is simple. If you want to make your social media easier you have to create systems, you have to create a plan.

In other words, you have to create a schedule. Oh wow schedule, never thought of that, yeah, it's super easy, super simple.

We just need to understand what we're gonna post on each day. If we incorporate, okay? And understand that we are gonna do each thing, each category or theme each day then we know what we're gonna post every day and generally I recommend that we post at least once a day.

If we do Monday motivation, Tuesday tip, Wednesday question, get people engaged get people communicating, get that conversation going Thursday testimonial, Friday, let's have some fun, do something fun Saturday, talk about your services, different ways that you can help people.

Sunday, let's have some more fun, do some documenting on what's going on in your life. Share your...

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E38. NFL Athlete To Parentpreneur with Nick Murphy

Nick Murphy

Nick is a StoryBrand Certified Guide and a HubSpot Certified Inbound Marketer. He’s also a former NFL player, father of five and published author of Unboxed: An Unfiltered Guide to Creating a Career on Your Terms. 

 

In his role at My Certified Guide, Nick specializes in marketing strategy, sales funnels, and website copy. When he’s not busy marketing, Nick can be found traveling, at the gym, on the golf course or cheering on his beloved Arizona State Sun Devils.

 

Nick Helps 6-figure Business Owners Create & Amplify Messaging that 2x's Their Revenue in Less Than a Year 

 

Follow Nick

 

MyCertifiedGuide.com

LinkedIn.com/in/nickmurphy

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The Best Tool For Social Media

digital champions Nov 03, 2020

By far, hands down, this is the best tool for all your digital marketing needs! You will be blown away by how much it can do and how easy it can be! Check it out!

Canva - www.canva.com

It's amazing, it's free. And no, I'm not an affiliate, no, they're not paying me to say this it's just that awesome.

I could talk about 100 different ways to use Canva, but here are the main 3. 

1. Designing Social Media Posts

They have templates for you to create social media content, it makes it super easy. All you have to do is tweak the colors, add your logo, now it's super branded to you, update the font, boom, making the magic happen.

You have all these templates to choose from, if you upgrade to their premium, which less than $15 a month, you can use all their stock photos. There are FREE stock photos as well, but with premium, you get a lot more. 

It makes your job so easy, then boom, you export now all of a sudden, you got all these great, super awesome designed social...

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E37. Time is Money With Elizabeth Henson

 Elizabeth Henson

Elizabeth helps creative dreamers who want to become industry leaders build powerful communities around their brand so that they become the go-to expert in their field. Unlike many who focus on social media strategy, they build communities using three methods that include growing unique leadership skills, building a social ecosystem, and setting boundaries that leverage authority.

 

Follow Elizabeth at

www.instagram.com/elizabeth.henson

www.elizabethhenson.co

 

Book Recommendation

The Science of Getting Rich by Wallace D. Wattles  

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How To Increase Video Views

digital champions Oct 28, 2020

On today's episode of "Digital Champions," I'm talking about how to increase video views.

Ah, increasing video views, something we all want. However, I often see a big mistake that many entrepreneurs and businesses are making when it comes to wanting to get more views. See, that is our goal, however, the problem that many people make is that they think that they want more YouTube views, and this is a mistake.

I understand YouTube is great, you wanna get more YouTube views, yes, your ego, I get it. I'm there, I understand, I want more views too, but what I've found is so much more impactful is just getting people to watch the video itself.

It doesn't matter where they watch, so when we're uploading our videos, we must, this isn't a recommendation, this is an absolute must, when you're uploading your videos, upload your videos directly to the platform itself. Here's the reason, okay, I understand, there are some people questioning it.

They're like, you're like, "No Nick, I want more...

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E36. Income And Impact With Jen Gitomer

Jen Gitomer

Jen Gitomer is the Author of the best-selling book, Sales in a New York Minute.

 

She helps entrepreneurs increase their revenue and profit through her proven sales strategies. After leaving corporate America to fulfill her entrepreneurial dream, Jen discovered that the key to time and financial freedom for her and her husband would be to get him off the road giving speeches and online selling courses.

 

She tested different strategies to launch her husband’s courses and then created a proven launch strategy, The Exponential Launch Formula, that has led to multiple 6-figure launches. And her master formula for High Ticket Sales that Convert will help you sell out your coaching packages comfortably and with ease!

 

She is now obsessed with helping entrepreneurs launch their courses, sell out their offers, make massive impact and create time and financial freedom.

 

Follow Jen: https://www.instagram.com/jengitomer/

 

References

How To...

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E35. The Road To Curiosity With Jay Owen

Jay Owen

Jay Owen is the CEO of Design Extensions, a digital agency that helps others grow their businesses.

 

Jay believes every business owner deserves to grow their business and have the freedom they wanted when they started it. After achieving this dream himself (Design Extensions has grown for 20 years in a row!), he made it his mission to help other business owners do the same.

 

When Jay isn’t focused on his business mission, he can usually be found with his wife, Claire, and their five children.

 

References

The Enneagram Personality Test

 

Book References

The Road Back To You by Ian Morgan Cron

 

Top Book

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey

 

Authors Referenced

Simon Sinek

Patrick Leconi

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How To Create Videos That Sell

digital champions Oct 22, 2020

On today's episode of "Digital Champions", I'm talking about how to create videos that sell.

 

Ah, that word selling, I know. I often talk about how you shouldn't be selling on video. And, guess what, that's not what this video is about either, even though that is in the subject line.

Because there is an underlying message that goes in with selling, without actually talking about your services. There are two things to this, this aspect of how to create videos that sell.

The one is, that our content that we create should be driving a need for our services. How can we incorporate our messaging to drive people to being like "Wow, I need this, I need to do this." If you've ever noticed, I talk a lot about how much do you need social media and need video and everything you can do with it and this total impact. Well, guess what, that's what I teach, in case you didn't know.

So understanding that aspect and understanding that our messaging goes behind that driving force of creating...

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What Camera Should You Use For Your Videos?

digital champions Oct 22, 2020

On today's episode of Digital Champions, I'm talking about what camera should you use.

 

Well, the first option is a DSLR camera, more of the fancy type I know, and it can be expensive. Generally, they're upwards to $500 or more for a good DSLR camera. But do you really need that level of camera? Is that something that is that important to make that professional aspect? I'll get there. The next thing is filming on your phone.

Yes, you're like daa Nick, everyone knows that your phone has a camera, yet so many people aren't utilizing the power of your phone to incorporate that into professional marketing videos. And I'll tell you why in a second, we'll get there. And number three is utilizing your computer.

Yes, your webcam. I do recommend that you do purchase a nicer style webcam versus the one that's attached to your laptop, they're generally not that good. So how does this all wrap in? Alright, you just said all three different aspects. But, it's not the camera itself that...

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