Jay Owen is the CEO of Design Extensions, a digital agency that helps others grow their businesses.
Jay believes every business owner deserves to grow their business and have the freedom they wanted when they started it. After achieving this dream himself (Design Extensions has grown for 20 years in a row!), he made it his mission to help other business owners do the same.
When Jay isn’t focused on his business mission, he can usually be found with his wife, Claire, and their five children.
On today's episode of "Digital Champions", I'm talking about how to create videos that sell.
Ah, that word selling, I know. I often talk about how you shouldn't be selling on video. And, guess what, that's not what this video is about either, even though that is in the subject line.
Because there is an underlying message that goes in with selling, without actually talking about your services. There are two things to this, this aspect of how to create videos that sell.
The one is, that our content that we create should be driving a need for our services. How can we incorporate our messaging to drive people to being like "Wow, I need this, I need to do this." If you've ever noticed, I talk a lot about how much do you need social media and need video and everything you can do with it and this total impact. Well, guess what, that's what I teach, in case you didn't know.
So understanding that aspect and understanding that our messaging goes behind that driving force of creating...
On today's episode of Digital Champions, I'm talking about what camera should you use.
Well, the first option is a DSLR camera, more of the fancy type I know, and it can be expensive. Generally, they're upwards to $500 or more for a good DSLR camera. But do you really need that level of camera? Is that something that is that important to make that professional aspect? I'll get there. The next thing is filming on your phone.
Yes, you're like daa Nick, everyone knows that your phone has a camera, yet so many people aren't utilizing the power of your phone to incorporate that into professional marketing videos. And I'll tell you why in a second, we'll get there. And number three is utilizing your computer.
Yes, your webcam. I do recommend that you do purchase a nicer style webcam versus the one that's attached to your laptop, they're generally not that good. So how does this all wrap in? Alright, you just said all three different aspects. But, it's not the camera itself that...
Kilian is a Consistent Performance Mentor, helping busy, ambitious business owners keep their energy, health, and productivity high while facing business and personal challenges.
He uses his CPS framework to help people achieve true consistency with the habits and actions they know they should be doing consistently, but are having a hard time sticking with.
Kilian's Top 3 Books
On today's episode of Digital Champions, I'm talking about how to work smarter, not harder.
Isn't this something we all want? Working smarter, not harder, utilizing certain techniques and strategies, we can make this go a lot easier.
One of the common questions that I get is Nick, how can I add video to my marketing?
I don't have the time for video. I can't incorporate this into all the other things that I'm doing. Well, here's the short answer, you don't.
You don't add video, you make video your marketing strategy. This is how we work smarter, not harder. We create a marketing machine utilizing the power of video.
When you can create videos, it can become a full circle part of your marketing effort.
What do I mean?
Well, first thing is we are taking a video. In this case, my videos are three to five minutes long. So, we now have one video, one post that can now be put on our newsletter, on YouTube, on...
"Now, this is a story all about how my life got flipped turned upside down. Now, I'd like take a minute, just sit right there and tell you how I started making videos that I like to share."
How can we be different?
I've got news for you.
Your customer service, it's not your differentiator.
Your services, not your differentiator.
Your product, still no.
There's a better product out there. Better service out there than what you're offering. Better customer service out there, I promise you. Yep. Sorry. Yes, just the cold hard facts.
So what is your biggest differentiator?
It's you! You are the only thing that is different and unique about your business that no one else can ever replicate. No one else can compete with being you. You are unique in your own way. Even your twin brother if you had a twin brother is not like you. Cloning doesn't...
On today's episode of Digital Champions, I'm talking about how to be great on camera.
Such a question that I get asked so often. Nick, how are you so good on camera?
Well, for one, I've done this a lot, a lot more than you may even realize. It is all about practice.
Yes, practice is what makes you better on camera. It's not some magic trick that you can all of a sudden be amazing on camera.
It comes from continuously doing it. I wanna share this quick quote with you, alright? It's from Jim Edwards, and he says,
"The only way to be great is to first be good, the only way to be good is to first be bad, and the only way to be bad is first to try."
This is so powerful in understanding that if you want to get better at being on camera and wanna get better at filming and being on present, then we need to do it, we need to practice it.
We need to put it out there, get that exposure. That's the only...