Vision | The Home Care Leaders Podcast: How to Use Social Media to Drive New Client & Caregiver Engagement

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Nick Bonitatibus, Owner of Digital Champions covers how to improve your social media strategy to drive engagement from prospective clients and caregivers. He’ll deep dive on video strategies, results he’s seen from providers using video, and how you can start seeing results from video today.

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How To Retain Caregivers

I had to share! It was just too powerful not to put this out to you guys!

In this video clip from one of the group call in Lead Machine Academy, we discuss how to implement positive habits and your core values to improve caregiver performance and retention.

In addition, you will see how you can leverage your own knowledge, skills, and expertise to use in all your marketing to attract caregivers, clients, and referral sources.  

Check it out!

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How To Use Video To Recruit Caregivers

Recruiting caregivers is tough and that is why it is essential that home care businesses use ever tool possible to stand out from everyone else. On today's episode of Digital Champions, you will learn how to use video to recruit caregivers.

Home Care Social Media Workshop:


The first thing to understand when it comes to using video to attract caregivers, is understanding that there are different types of caregivers that you're looking to attract.

For example...

1. Work for another company.

So in this case they may be unhappy with their current position whether it be how well they are treated or how well they're paid. By understanding that some people may be coming from another company.

One way to attract this audience and understanding that they may be looking for other opportunities is creating a recruitment video where your caregivers specifically talk about how awesome your company is.

Many organizations just say "Hey,...

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E65. Changing Your State To Attract Better Results With Gregg Mazza

What are the best referral sources? Whats the best strategy? These are common questions for home care businesses, however, on today's episode of Let's Grow Together Gregg Mazza breaks down what it truly takes to get results.

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Gregg got into the home care business because he saw the struggles his mother went through trying to care for his elderly grandmother as she was aging.  In 2006, he started his entrepreneurial dream of owning a home care agency only to come face to face with the harsh realities of owning a 24-7 home care business.   

After almost running out of cash in 2010, and recognizing that the way he was taught to sell was not working consistently enough in his business, Gregg went on a mission to change.  He invested heavily in himself learning from people way smarter than him.  Over the next 12 months, he was able to turn things around by increasing revenue over $1M in 12 months...

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How To Use Social Media For Drop By Visits

digital champions Jun 15, 2021

Looking for reasons to drop by a referral source (aside from asking for a referral)?

Here are some ways to use social media to separate yourself from your competitors when visiting your referral sources.

Home Care Social Media Workshop:


As you may know, a huge part about getting referrals and going to referral sources is through drop-by visits. But one of the things is, you can't just keep going in there and asking for referrals. You have to have a reason for a drop by visit.

In today's world, it's even more difficult, with COVID in the last year and how difficult things have been. It becomes that much more important to be leveraging online in what we're doing.

So how can we use social media to establish drop-by visits and have things to do?

Well, here's a simple example. Let's say that you meet Bob. And Bob, he likes going to Philadelphia Eagles football games. While at those games, he loves to go to tailgates and barbecue. His...

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E64. Struggling Marketer To Prospering Owner With Gus Torres

Being an entrepreneur requires growth and for us to step out of our comfort zones. On today's episode of Let's Grow Together I interview Gus Torres and he shares his secrets to success.

Gus and his wife Amy are the owners of A Better Solution in Home Care in Wichita Kansas. Have a listen to full episode to hear his journey from struggling to get out of the car and walk into a referral source to becoming a prospering owner.

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What Is The Purpose Of Social Media For Home Care?

digital champions Jun 09, 2021

Social Media For Home Care: what is the purpose? It may not be what you think...

On today's episode of Digital Champions, I share the top 3 goals when it comes to utilizing social media in home care. 

The Home Care Social Media Workshop: June 28th to July 1st - Click Here To Learn More


When it comes to social media for your home care business, there are a few things that you should know. So a lot of times, it's a common misconception that the idea is to get sales.

Yes, that is a byproduct of social media, but should not be the general mission of what you're sharing and what your daily activities are on social media.

The first thing that is super essential in how and why we're using social media and what we're sharing on our social media platforms is to...

1. Build Relationships

It is essential that everything that we're doing online, whether it be our personal brands, or whether it be our business pages, that we are building relationships with our audience. If you're...

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E63. Becoming A $10 Million Digital CEO with James Wedmore

I am so unbelievably honored and grateful to have had the opportunity to interview my mentor and coach. He has changed the course of my life in more ways than one and he may just change yours as well.

On today's episode of Let's Grow Together, I proudly introduce James Wedmore as he shares his secrets to growing his business to $10 Million. Hint: It's not a marketing strategy.

James is the creator of the incredible program Business By Design and the host of my favorite podcast The Mind Your Business Podcast.

For 10 years, James Wedmore taught entrepreneurs and online business owners how to leverage the power of online video and YouTube marketing to reach more people, share their message and convert more customers. 

In 2016, James made a massive shift to focus on a big gap missing in the marketplace: the mindset needed for entrepreneurship. He launched a totally woo-woo podcast, the Mind Your Business Podcast and his signature program, Business By Design.

Today he helps...

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E62. Setting Your Mind Up For Success With Tommy McCollister

On today's episode of Let's Grow Together, I talk with high performance fitness and life coach Tommy McCollister where he shares how to set your mind up for success.

Tommy McCollister was achieving all he could imagine or want, but it wasn’t enough...
What he didn’t know was, it never would be. With lots of free time, all his financial needs met, an amazing wife and two awesome kids. Yet, he was numb. No passion, No purpose, depression and anxiety filled his days.
It didn’t matter that he had become a top ranked BMX bicycle racer on the national circuit, performed music alongside major artists, developed a shredded muscular physique, and worked as a successful coach of high level athletes and body composition clients.
He thought to himself, “There HAS to be more to life than this!”
That was the EXACT thought that changed the whole course of his life!! Tommy took his overachiever attitude that he had for...
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